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REBECCA BOLLWITT
    Miss604.com/contact
Internal Business
      Blogs
Goals   Benefits   Content   Time   Up Keep
Goals         Benefits   Content   Time   Up Keep

Have a Plan

What Will Be Your Focus?

What Kind of Engagement is Important?

Comments? Likes? Views?

Audience Growth

Participation
Goals      Benefits     Content       Time      Up Keep




http://technorati.com/social-media/article/state-of-the-
              blogosphere-2011-part2/
Goals     Benefits     Content       Time      Up Keep

Corporate Bloggers:

Number of Unique Visitors
Number of People Who Share Content
Number of Comments
Personal Satisfaction




 http://technorati.com/social-media/article/state-of-the-
               blogosphere-2011-part2/
Goals      Benefits     Content       Time      Up Keep




http://technorati.com/social-media/article/state-of-the-
              blogosphere-2011-part2/
Goals     Benefits     Content       Time      Up Keep

Corporate Bloggers:

To Share My Expertise & Experience With Others
To Gain Professional Recognition
To Speak My Mind on Areas of Interest




 http://technorati.com/social-media/article/state-of-the-
               blogosphere-2011-part2/
Goals   Benefits   Content   Time   Up Keep
Goals      Benefits      Content      Time   Up Keep

Enhance Project Clarity

Improved Writing & Communication Skills

Demonstrates Your Expertise

Archived Resource for Announcements

Could be Easier to Search Than Email
Goals     Benefits    Content     Time      Up Keep

Connects You to Staff on a Human Level

Bring New Staff Up to Speed

Clear Up Misconceptions

Through Comments:
Sharing What They Wouldn’t Otherwise Share
Goals   Benefits   Content   Time   Up Keep
Goals      Benefits     Content    Time   Up Keep

Themes (for days and for content)

How-To

Lessons Learned

Read Similar Blogs for Ideas

Link Stories You’ve Liked/Read
Goals   Benefits   Content          Time   Up Keep




              http://alltop.com/
Goals     Benefits   Content     Time    Up Keep

Photos
Use Imagery
Create-a-caption




                      http://www.flickr.com/commons/
Goals    Benefits   Content   Time   Up Keep

Media-Rich
YouTube/Videos
Goals   Benefits   Content     Time   Up Keep

Polls




               http://google.com/docs
Goals        Benefits   Content   Time   Up Keep

Feedback/Post Ideas

Gust Authors

Celebrate Your Staff
Goals   Benefits   Content   Time   Up Keep
Goals     Benefits    Content      Time     Up Keep

Use a Calendar/Schedule

Themed Days (Tip Tuesdays, Foodie Friday, Community,
Monday, Wordless Wednesday, Thankful Thursdays, History)

Work in Batches

A Guest Post a Week/Month - Focused Contributors
Goals   Benefits   Content     Time   Up Keep




            http://evernote.com/
Goals   Benefits   Content     Time    Up Keep




         http://google.com/calendar
Goals   Benefits   Content     Time   Up Keep




            http://hootsuite.com
Goals      Benefits    Content      Time     Up Keep

Re-Visit Posts That Had Traction, Good Discussions

Track Your Progress, See How You’ve Grown

Stay Consistent
REBECCA BOLLWITT
  Miss604.com/contact

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Internal Blogging for Business

  • 1. REBECCA BOLLWITT Miss604.com/contact
  • 2.
  • 4. Goals Benefits Content Time Up Keep
  • 5. Goals Benefits Content Time Up Keep Have a Plan What Will Be Your Focus? What Kind of Engagement is Important? Comments? Likes? Views? Audience Growth Participation
  • 6. Goals Benefits Content Time Up Keep http://technorati.com/social-media/article/state-of-the- blogosphere-2011-part2/
  • 7. Goals Benefits Content Time Up Keep Corporate Bloggers: Number of Unique Visitors Number of People Who Share Content Number of Comments Personal Satisfaction http://technorati.com/social-media/article/state-of-the- blogosphere-2011-part2/
  • 8. Goals Benefits Content Time Up Keep http://technorati.com/social-media/article/state-of-the- blogosphere-2011-part2/
  • 9. Goals Benefits Content Time Up Keep Corporate Bloggers: To Share My Expertise & Experience With Others To Gain Professional Recognition To Speak My Mind on Areas of Interest http://technorati.com/social-media/article/state-of-the- blogosphere-2011-part2/
  • 10. Goals Benefits Content Time Up Keep
  • 11. Goals Benefits Content Time Up Keep Enhance Project Clarity Improved Writing & Communication Skills Demonstrates Your Expertise Archived Resource for Announcements Could be Easier to Search Than Email
  • 12. Goals Benefits Content Time Up Keep Connects You to Staff on a Human Level Bring New Staff Up to Speed Clear Up Misconceptions Through Comments: Sharing What They Wouldn’t Otherwise Share
  • 13. Goals Benefits Content Time Up Keep
  • 14. Goals Benefits Content Time Up Keep Themes (for days and for content) How-To Lessons Learned Read Similar Blogs for Ideas Link Stories You’ve Liked/Read
  • 15. Goals Benefits Content Time Up Keep http://alltop.com/
  • 16. Goals Benefits Content Time Up Keep Photos Use Imagery Create-a-caption http://www.flickr.com/commons/
  • 17. Goals Benefits Content Time Up Keep Media-Rich YouTube/Videos
  • 18. Goals Benefits Content Time Up Keep Polls http://google.com/docs
  • 19. Goals Benefits Content Time Up Keep Feedback/Post Ideas Gust Authors Celebrate Your Staff
  • 20. Goals Benefits Content Time Up Keep
  • 21. Goals Benefits Content Time Up Keep Use a Calendar/Schedule Themed Days (Tip Tuesdays, Foodie Friday, Community, Monday, Wordless Wednesday, Thankful Thursdays, History) Work in Batches A Guest Post a Week/Month - Focused Contributors
  • 22. Goals Benefits Content Time Up Keep http://evernote.com/
  • 23. Goals Benefits Content Time Up Keep http://google.com/calendar
  • 24. Goals Benefits Content Time Up Keep http://hootsuite.com
  • 25. Goals Benefits Content Time Up Keep Re-Visit Posts That Had Traction, Good Discussions Track Your Progress, See How You’ve Grown Stay Consistent
  • 26. REBECCA BOLLWITT Miss604.com/contact

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