The trailer uses common horror film techniques to represent the film Annabelle as being in the horror genre. It begins with establishing shots of a house at night to set an eerie atmosphere. As the husband and wife investigate a strange sound, jump cuts and loud alarming sounds are used to startle the audience. When the husband returns from the neighbor's house, the wife finds a stranger holding a doll in their home, indicating the doll will be central to the supernatural events in the film. Rapid flashing shots depict the violence as the possessed neighbors attack, while close-ups of blood dripping into the doll's eye suggest the doll is the source of the supernatural force haunting the family.