Intrepid is a research and consulting firm that uses qualitative, quantitative, and ethnographic techniques to deliver commercial insights and innovation. It has offices in London and Seattle with a combined annual turnover of £4 million. Intrepid works with clients in industries such as IT, telecoms, media, financial services, retail, and FMCG to deliver projects in areas like new product development, customer loyalty measurement, market segmentation, and brand positioning. The company prides itself on taking a creative and flexible approach to exploring business issues and finding insights in unusual sources rather than relying solely on traditional research methods.