2. Rule1
Making
내용
a game
You’re not making a game
Using game-like mechanics to improve
Improve
a lifestyle
Rule2
Know what you are trying to achieve
Write down three things that you want “gamification” to achieve
gamifying your service
3. Rule3
Be prepared not to gamify
make sure you have done the basic user interface/user interface/
funnel optimisation work
The most important thing
= Solid base
Rule4
Games are rubbish at customer acquisition
Gamification The way to get customers
4. Rule5
Retention is crucial, yet criminally overlooked
You will achieve it better
if you keep customers coming back regularly
Focus on retention
Rule6
Monetisation may sound great,
but focus on your core business
Monetisation is
Clever psychological tricks
5. Rule7
No, games are not just about competition
Killers (25%)
Achievers Achievers
Explorers Killer
Socialisers
(75%) Explorers Socialisers
Rule8
Beware unintended consequences
People aim for target
Build a rating system for the reviews
6. Rule9
Make it personal
The most powerful rewards are intrinsic,
not extrinsic
Rule10
Gamification is a process, not a project
You should have a maintenance budget committed
permanently to your gamification strategy
Continued investment
