This document discusses a marketing campaign conducted by Gaadi.com to engage their target audience of males who like going out and making decisions. They focused on bollywood themes related to cars to create "Gaadiwood" posters. They also started the #MeriPehliGaadi conversation on Twitter to drive nostalgia about people's first cars, receiving over 1000 tweets and trending nationwide. Additionally, their #GaadiShutterbug campaign encouraged people to share photos of beautiful cars they had taken, receiving over 200 entries within 30 days.