Safe sync for_business_customer_overview_v27_final[1]

SafeSync™ for Business
Customer Product Overview
November 2011
James Walker – Global PMM

Classification 3/4/2011 Copyright 2009 Trend Micro Inc. 1

Agenda
• What is SafeSync for Business?
• Product components
• What does SafeSync for Business replace?
• Competition
• Pricing and licensing


What is SafeSync for Business?
SafeSync for Business
Enables businesses to easily and securely access, share and sync
their company data and files from any place any anytime and from
any device

Protect
(Backup)

Sync Share

Data
Files/folders

Manage Access

3
7/17/2012 Copyright 2009 Trend Micro Inc. Inc. – Confidential
Trend Micro

How Does SafeSync Help You?
SHARING
SYNC and PROTECT Secure and simple sharing for
Synchronizes all desired data to colleagues and external parties
the cloud and personal devices, • Instant secure shareable file and folder
automatically, instantly and link
continuously • Team folders – controlled internal folder
• Keeps data safe in case of hardware for team collaboration - File server as a
failure or loss service – (Team Folder is accessible
• Sync data between Mac and through local SafeSync folder)
Windows PCs
• Restore deleted files
• Restore and view previous versions of
files
.

STORE and MANAGE ACCESS ANYWHERE
Access files and folders from
Gives each employee / user their
anywhere, anytime from any
own personal storage space
• Pooled storage for whole company – No device
complicated quotas • Access data in the cloud from any web
• Web console for each user to control browser (Internet
storage and access files from the web Explorer, Firefox, Chrome and Safari)
• Centralized admin console for account • Access all files and folders directly
control from any personal devices.
• Supports Windows, Mac, iOS (iPhone
and iPad), and Android devices.


How is SafeSync for Business Sold?

Licensed on a
per user basis
The storage space is not
bound to each user, but
Small businesses and shared across the
Resellers can purchase a SafeSync company account as
minimum of 3* users and as Business pooled storage
many as 100 users per Features
license Pricing is per user,
per year - subscription
Each user will have
50 GB storage space

Pricing starts from $90/€66 (50GB)
per user, per year.

* Minimum 2 users for North America

How Does It Work? – Synchronization
and Distribution to Additional Devices
Trend Micro
Data Center

Laptop Desktop Smartphone Tablet
Windows/MAC Windows/MAC IOS/Android IOS/Android

New/updated file now pushed out to
Word file Synchronised
User createsWord file
User saves Word file
all paired servers
to cloud devices


How Does It Work? – Team Folder
File-Server-as-a-Service (Control read and write access)

Trend Micro
Data Center
Team Folder

Paul John George Ringo

File synchronised of the the
Paul saves file locally to band
Now all members
New/updated Lyricsto all „Team
Paul creates lyrics for new song /
pushed out
access the locationsheldother via
Team Folder that lyrics locally
Folder‟ latest is on within
syncronized to all team members
the SafeSync Folder
theirdevices
Team

Admin and User Web Interface
www.safesync.com

Easy to use Fully Featured

• Works just like Windows • Access, Open, Organise
Explorer & Edit files

• Award winning drag & • Changes are saved and
drop technology sync’d

• Fully-featured web-based • Stream music and videos
file manager • Recover deleted files
• Internet explorer and • Restore files to any point
Safari, Chrome and in time (versioning)
Firefox supported
• Instant productivity after
data loss

Classification 3/4/2011
8 Copyright 2009 Trend Micro Inc. 8

Software Client
(Windows & Mac software)

Continuous Automatic
File Synchronization Quick & Efficient

• Real-time synchronisation • Sync changes as soon as
• Copies data from local files are created or edited
disk to cloud and vice • Only changed portions of
versa changed files are sync’d
• Installs a SafeSync folder • Local caching of
which enables access to frequently used files
files just like a regular • Bandwidth management
hard drive. You can drag
• Works with PC and Mac
and drop in files to be
sync’d • Includes tutorial on
installation
• Folder Pairing to sync
folder in present file
structure


Mobile Web Support and Apps
Full Access to your Files,
Photos & All Other Media Native iOS (iPhone/iPad)
and Android Apps
• All you need is a phone
with a data connection and • Listen to audio files and watch
a Web browser. videos from your SafeSync account
without downloading
• iOS, Android and Windows • Upload any file stored on your SD
mobile browser support card (Android only), including
photos, audio, documents, and
• Automatically detects the more
capabilities of your phone • Take new photos or videos and
upload directly to your SafeSync
account
Video & music streaming • View your files stored on the
SafeSync server
to compatible handsets
• Easily identify the file type from the
icon shown before the file name
• Mobile interface optimized
for screen size and • Create, rename, or delete folders
from your device
connection
• Preview images and videos in
• Video and music thumbnails before downloading or
streaming to compatible uploading

handsets • View the files offline that were
previously accessed


What does SafeSync for Business Replace?

FILE SERVER / NETWORK BACK UP SOLUTION VPN INFRASTRUCTURE
Automatically synchronizes your new
ATTACHED STORAGE No need to have VPN to access your
and exiting files on your PC to secure
The “Team folder” feature allows you files. All you need to have is an Internet
personal area in the cloud. Any
to create shared areas for different connection and you can access all
changes or new files instantly
users and teams, just like traditional file your documents in your online storage
synchronized. Keeping them safe in
server. area from any device.
case of hardware loss or failure.

FTP SERVERS OR “FILE COLLABORATION SOLUTIONS
SHARING SERVICES” The easy to create “Team Folders”
Instantly share any file or folder with allow groups to work on specific files
anyone using the shareable links. No and folders in a controlled read a write
uploading of files to an FTP or File environment. Create folders on the fly!
Sharing type solution. Set password
and link expiry dates.


Productivity Benefits of SafeSync for
Business
• Use SafeSync Shareable links to:
– Reduce email mail box size
– Remove the need for email attachments
– Speed up the sending of email
• Only send a link rather than large attachments – Reduce
bandwidth usage and sending time
• Send complete folder rather attach individual files improving
productivity during email creation
– Control security of traditional attachments with SafeSync
secure links
• Set passwords
• Disable links once used
– Send link to files from remote computers


Productivity Benefits of SafeSync for
Business
• Access your files on any device whenever you need then –
No need to wait until you get back to the office
– Have all your files at your finger tips whenever you need them
• Create sharing folders for collaboration within a team
instantly
– No need for server hardware or contacting your an admin
• Keep all the files up to date on all your devices
– No need to copy to USB drives or email files to yourself
• In case of hardware failure or loss, get access to you files
straight away
– No need to wait for your files to be restored - just log into SafeSync
and away you go


Key Differences between SafeSync
Consumer and SafeSync for Business

• Single web-based administration • Company storage shared/pooled
console to control amongst all users
- User access rights
- Create and delete accounts
• Add 1 user = Add 50GB to shared
company storage
• Team Folder– File server as a
service
- Create specific shared area for • Enhanced support offerings
certain team members
- Allows controlled collaboration
• Admin controls accounts
• Availability Service Level When user leaves, the account can
Agreement (SLA) be cancelled
99.9% uptime or money back

Copyright 2009 Trend Micro Inc.

Technical Specifications

• System requirements: • Mobile browsers on iPhone/iPad,
Hard Drive Disk Space: 50MB Android, Windows Mobile
• System Memory: • For mobile apps:
1GB for Windows 7/Vista, Mac OSX ; – iOS 3.1.3 and higher
512MB for Windows XP (1GB recom.) – Android 2.2 and higher
• Required Operating Systems:
– Windows 7 SP1, Vista SP2 (32/64-bit),
Windows XP SP3 (32-bit only)
– Mac OSX 10.5.8, 10.6, 10.7 (32/64-bit)
• SafeSync website:
– Internet Explorer 7, 8 and 9 (32/64-bit)
– Firefox 3.6, 4, 5 and 6
– Safari 4 and 5
– Chrome 13 and 14


Cost Comparison of Traditional
Solutions vs SSFB
Traditional Solutions Price for 10 Users
Server HP ML110 G6 server (2 drives & RAID) € 800 = €800
Server + SBS essentials * (standard EUR1000) €400 = €1200
Server + SBS essentials + Security (Trend Server Agent) € 50 = €1250
Server + SBS essentials + Security + Back up Solution (Back Exec) € 120 = €1370
Server, plus SBS/SBS essentials + Security + Back up Solution + VPN
(SonicWall TZ100 Series)
€ 450 = €1820
Admin cost for Installation and set up of equipment € 300 + €50 per month
( 6 hours @ €50 per Hour, plus additonal hour per month)
Note – Sharepoint would be extra = €2120
SafeSync For Business
SafeSync for Buiness gives file server capability with Teamspace, as
this is hosted by Trend - no Microsoft Server license required. Back up
is included as a copy of all data is held in cloud servers. As in the cloud = €640
no VPN required, just Internet access.


Competitive Feature Comparison
SafeSync For Dropbox for SugarSync for Mozy Carbonite Box.net
Business Teams Business Pro Pro Business

Synchronization
Sync Folder (Drag and Drop) - Simple Sync      
Folder Sync Pairing - Advanced Sync  
Selective Sync (choose which folders get sync across computers)   
Sync Files and Folder across Multiple Computers  Limited  Limited
Sharing / Team Folders
Public File/Folder Sharing - Shareable Links    
Support to Sync External Drives 
Team Folders - File/Folder Collaboration    
Set Shared / Team Folder Permissions   
Password Protection and Controls on Shared Files Links   
Service and Data Center
Uptime / Availability SLA 99.9% with Money Back 
Encrypted Storage and Transfer     
Operate Own Data Center  - S3 - S3   
EMEA Data Center with ISO 27001 Certification  S3 S3 
US Data Center with SAS70 Type II Certification  S3 S3  (No Cert) 
Management and control
Centralized Management      
Mobile Device Support (iOS and Andriod)      
Multilingual Versions and Local Support for the Following Languages:

EN, DE, FR, ES, JP, IT
No File Size Limits  Web   
Restore Deleted and Previous File Versions   Limited  Limited   
Streaming and Social Network Integration Excellent
Classification 7/17/2012Copyright 2009 Limited
Trend Micro Inc. 17 Limited Limited
Simple Bandwidth Management controls  Limited

Pricing

50GB/User 50GB/User 50GB/User

3-5 $90.00 €66.00 £56.00

6-10 $87.50 €64.00 £54.50

11-25 $84.00 €61.00 £52.50

26-50 $80.50 €57.50 £50.00

51-100 $75.50 €53.50 £47.00


How Secure is My Data?
• Trend Micro operated and 3rd • Highly redundant server and
party certified Data Center Internet connections
• Not 3rd party DC or hosted solution • 2 copies of data held on 2 separate
• Biometrically controlled access to • 2 separate service providers feeding
cabinets and server with 24/7 Data Centre – x2 10Gbps
surveillance
• Load balancers, firewalls, redundant
• AES 256bit encryption used power supplies + UPS and smoke
between client and server during detection and fire suppression systems
data transfer • Comply to the following data center
• AV running on data center data protection standards
servers to stop Virus infections • SAS 70 Type 2 Certified – US
• AES 128Bit encryption for all data • ISO 27001 Certified - EMEA
stored on the data center servers • 20 years + experience in keeping
using Trend Micro SecureCloud™ data safe
technology
• Financial grade protection
• Availability Service Level
Agreement (SLA) • EMEA and US data centers
99.9% uptime or money back Classification 3/4/2011 19


End User Discovery Questions
Do you have a backup
Do you have a file Do you keep your
server? What do you do
server? Do you need backups in a safe
to ensure data is safe
to share files amongst place, outside the
from hard disc failure
employees? office?
or PC theft/loss?

Do you have issues Do you need to access Do you feel you pay
with accessing your your data from your too much for your
data from outside the smartphone or tablet file / backup server
office? device? infrastructure?

Do you have to work in
Do you have mobile or Do you work with external virtual teams with
remote staff? companies and need to people in other
share data with them? locations?


Thank you
Questions and Answers


Appendix


Pricing and Offerings – Online Storage and
Sync Competitors
Vendor SafeSync Dropbox SugarSync Mozy Carbonite Box
SafeSync for Dropbox Pro Dropbox for SugarSync for Box Business
Version Mozy Pro Carbonite Pro
Business 50 Teams Business Version

500GB Shared
100GB shared No per user or device
Capacity 1000GB (for No fixed capacity. Pay more amongst all users
50GB 50GB (33.3GB per user capacity. Company
per users 5 Users) as capacity grows (166.6GB per user
at min 3 users) based capacity
for 3 users)
3 users - $29.99 Up to 20GB $10
Desktop Licenses:
20GB - 49GB $25
$3.95 per month + $0.50
Not Available Plus each 50GB-99GB $50
Monthly $9.99 per Only /GB per month $15.00 per user
– Coming Q3 additional user 100GB-149GB $75
cost user annually Server Licenses:
($9.00/Month) $9.99 150GB-199GB $100
$6.9$ per month + $0.50
Additional 100GB 200GB-299GB $150
/GB per month
$29.99 300GB-499GB $250
Only Monthly Only Monthly
$90.00 per 5 Users - 3 Users $359.88 Only monthly Up to 20GB $120pa
$795 pa Desktop Licenses: 20GB - 49GB $300pa
user Only
Annual Additional Each Additional $47.88 /pa + $6.00 /GB /pa 50GB-99GB $600pa Only Monthly
Monthly
Cost users $125 User $119.88 Server Licenses: 100GB-149GB $900pa $180 per user
€66.00 per $119.88
pa $83.40 /pa + $6.00/GB/pa 150GB-199GB $1200pa
user Additional 100GB 200GB-299GB $1800pa
$359.88 300GB-499GB $3000pa

Minimum 2/3 Minimum 3 User
Pack Rat.
Minimum purchase Note:- € and £ prices are Minimum 3 users
Additional User purchase Additional Price based on total
purchase 5 100GB increments higher the $ value based on purchase
information US/EMEA $3.99pm company storage usage
users of additional present exchange rates 500GB shared
respectively $39.00 pa
storage


Note on HIPAA Compliance
• Software vendors, by definition, cannot be explicitly
classified HIPAA compliant. HIPAA compliance is an
organizational obligation, not a technical specification.
• However, SafeSync has put security protocols in place for
organizations to remain HIPAA compliant, including:
– SAS 70 Type II certification on our data center
– File encryption at rest (1H2012) and in transit
– Application settings for granular access permissions, passwords,
and other controls


Advantages of Sync vs. Backup
Solutions

Backup Sync
Saves copy at a point in time of user Keeps a live exact copy of what is
defined files and folders on the PC – User defined
• Restoration needs to been done to • Happens automatically and instantly
recover files when file is saved.
• Can be done to tape, disc or online • Does not slow down PC like many back
• Tape can be very slow and up solutions
unreliable • No scheduled back up time meaning no
• No instant access to files in case of backup window required. Synchronization
failure is continuous
• Sometimes back ups do not take place. • No need to restore if PC stolen or hard
(User out of the office for long periods) disc fails
• Just install SafeSync Client and file s are copied
back down to new PC
• Also you can access files from any other device
while you wait for your new PC
• Back up solutions will only allow this once
restored, which could take days if you have to
purchase a new system


Scenarios


Scenario
Challenges
A small 3-person consultancy firm

3 laptops, no office

• 3 colleagues run a small start-up consultancy firm, advising the
manufacturing sector
• To start with, they will be all working from their home locations, but plan to
open an office once business starts coming in
• They need some central location to share files with each other
• They also need to ensure they have backed up all important files, especially
when they are on the road
• They do not have a server presently, but do have expansion plans for the
future
• They need to share information quickly and easily with customers


Why SafeSync
Recommendation
• In order to share files and have back up, a company would traditionally purchase the
Traditional Solution

following:
• Server
• Microsoft Server License
• Back Up software
• Security
• VPN solution and email
This would cost approximately €1500-€2000

• SafeSync gives the 3 users a shared area using the Teams Folder feature
Why SafeSync

• This means they have a single central location to share files with each other
• They can synchronize their own files to their private cloud location, giving them backed up
copies of all their files in case of failure and access them from other devices on the move
• Sharing data with external parties is very easy as data is already in the cloud. Just click to
share with the secure sharable link feature
• Cost for 3 Users is €198 per year


Scenario 2
Challenges
A 9-person company with an ecommerce portal servicing the
takeaway market. They have a few mobile sales members.

4 desktops, 5 Laptops
(out of which 4 are used by freelance sales people on the road)

• 9 colleagues run a food delivery portal. This gives users the best delivery service
in their area and allows the customer to place an order via the portal for many food
types.
• While the core team shares an office doing customer care and marketing, the
sales force spends most of their time on the road, with frequent interaction with the
office
• The sales team needs a safe and easy way to access the lasted sales collateral
and also share it easily
• Both need some centralized location to share files with each other, as well as
upload menus from customer locations
• Both also need a safe way to backup files since they don’t have an in house server


Why SafeSync
Recommendation
• In order to share files and have back up, a company would traditionally purchase the following:
Traditional Solution

• Server
• Microsoft Server License
• Backup software
• Backup server
• Security
• Extended VPN solution
This would cost approximately €1900-€3200

• SafeSync gives the 9 users a shared area using the Team Folder feature (file-server-as-a-
service)
Why SafeSync

• This means they have a safe, single central location for all there data to be shared,
accessed, and backed up even though the 4 sales people are permanently outside
the office
• The sales team can also use tablet devices or smartphones to view and show
collateral, as well as upload data.
• They can share and access files easily and safely , regardless of where they are .
• Cost for 9 Users is €576 per year


How to Register a License
(Registration Key)
• Once you have a registration key (RK), which will look like
this: (X = Alphanumeric)
– BU-xxxx-xxxx-xxxx-xxxx
• Go to the www.safesync.com
• Click on “activate with a key”
• Follow the instructions and input key:
– If you already have a trial or business account, please log in with
your existing log in credentials
– If not, please submit key and create a new account
• You will be redirected to SafeSync for Business web
management console. If not please log in
www.safesync.com using the same credentials you
registered with

How to Sign Up for a Trial
• Go to the product page at:
www.trendmicro.com/safesyncforbusiness or
www.safesync.com
• Click on “Sign up for a free trial”
• Get 30 days for 10 users with 50GB each

How to Convert Trial to Full License
• Purchase your registration key from the channel
• Please go to www.safesync.com and click on “activate
your license”
• Use same email and log in detail as your trial and the
account will automatically be converted to a full account
with the duration and number of users purchase

Additional Slides


Key SafeSync Features for Business

Messaging Description Benefits

Access or share your data 24/7 secure access with no VPN,
Access anywhere, anytime, with meaning no “down-time” and
anyone, from any Internet enabled your data on demand!
device.

Read and Write sharing. Allow shared Share files quickly and
folder collaboration for people within securely, internally and
Share your business (write) and have the externally without the need to
ability to share access to files with send large attachments and
external partners (read). clog-up bandwidth.

Replaces the need for a traditional file
Allows you to invest in your
Affordable Alternative server, eliminating the investment
business productivity, rather
to File Server cost in hardware and the on going
than expensive I.T.
cost of dedicated IT support.

Zero risk of data loss! No manual
Provides secure automatic online
uploads, data is kept updated on
Secure, Automated backup, from a trusted security
both your local machine and on
Online Sync vendor with over 20 years of IT
your online backup space as you
security expertise.
work automatically.


Key Business Features

Affordable
Access Anywhere, Alternative to File Secure, Automatic
Share Files
on Any Device Server Online Sync

Access your data at Quick and simple, or Save the hefty cost of Zero down-time, never
anytime, anywhere, secure sharing of your investing in files lose a file because of
from any device data with colleagues servers and IT support. HHD failure and keep
and clients internally No depreciation! all your data current
and externally Manage your files & and backed up
users through a simple automatically without
web console that the need for periodic
functions as a web backups!
server without the
limitations of the
physical hardware!


Safe sync for_business_customer_overview_v27_final[1]

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Editor's Notes