According to Indian Council for Research on International Economic Relations, for every 10 per cent increase in Internet and broadband connections, India could contribute up to USD 17 billion to the GDP. But how will design the services for Rural India when all the internet and data services is going to be through mobile operators or service companies. VAS organizations may be the answer for that and how they can evolve themselves and connect to the progress of India. This Presentation is all about that only. There is huge potential, numerous possibilities of growing an organization and yet of some real value add to the people and their lives, you will find that in coming slides. Your thoughts are welcome.

1. Mobility VAS Organizations
The next Participation ??
Will Mobility in India will
provide solutions to people
like her?
Will VAS companies will Step
forward and participate in
progress as well?
Well Its seems difficult but the
next wave which will sweep all
is about people and their
needs

2. How will you make that happen

3. VAS companies will either be Development, Content or Technology providers or a Mix.
Mobility companies will have
to move on from Telco to
direct to consumer.
VAS companies should treat
Telco's/OEM /Enterprise as
just another medium of
delivery or a vehicle to
connect to people.
You can connect directly too,
however choose your
business model wisely.

4. Breaking the Telco barrier !!
Transform
More than ABCD of VAS there is S
too which is Social, there is a P too
which is people.
As per popular definition a VAS
company is one which acts as service
provider to Telco or uses telecom
companies for distribution of its service.
Well the time has come to redefine the
Vision and companies. Companies
should break this barrier and choose
independent distribution models.

5. OEM is now a Distribution channel
Will you integrate with leading device sellers for
an App on healthcare/banking/insurance/SOS
services.
89% of Smartphone users use it all day long & 84% of
users use their Smartphone for browsing the internet.
In India Smartphone penetration is less than 10%.
However imagine what you can do when it reaches the
rural segment.
Idea behind all Stats, Plan Big; Target People and
Solutions along with your distribution medium.

6. Enterprise/NGO/Govt. Will be your next Distribution channel
Enterprise should be your DNA
Think Enterprise and Enterprise Solutions
Ever thought of connecting a bicycle buyer with
the company with an App for free service,
upkeep tips, usage needs, cycling events and
feedback.
OR
Connecting a tractor company to customers on
customised tips of use on row crops, high crops
and other farm activities.
OR
Ever thought of micro insurance in healthcare
along with Govt./Private hospitals in rural sector.

7. App store are the next Distribution Medium
It’s an App world
300,000 Apps in the world are downloaded 10.6 Billion
times. Enough Games and Entertainment Apps, they
will only be used for a while till you get tired.
There are around 50 physicians per 100,000 Indians
Ever tried building an App which will help
some one in need to locate a Doctor and
medicine available in the local market.
Or
An App which will help in giving FIRST AID.

8. Participate
The Global counterparts are doing so, How ? Continue reading
It is the people who you directly connect to,
it is people who use your services.
According to Indian Council for Research on
International Economic Relations, for every
10 per cent increase in Internet and
broadband connections, India could
contribute up to USD 17 billion to the GDP.
There is huge potential and you will find
that in coming slides
Companies at the global level are
designing utility services with Govt.
Will VAS Mobility in India will launch
services which will help people in India
gain and push the country forward.

9. Think People Not Revenue
The organization will still be able to pull huge profits
Design products for people and not for
Telecom operators/OEM/Organizations.
All the above are your distribution
mechanisms
Today most of Product conceptualization is
how much revenue it will make via
Telecom/other channel and not how much
value it will add to people.
The Organization has to think now on
adding value.
Adding social value

10. Connect with people Directly
Become a Brand
VAS Companies are
increasingly becoming
brand.
In this new world order,
VAS Company will have to
reach consumer directly.

11. Do we Really understand Rural India
Are we ready to Deep Dive ?
70% of India is Rural
The new set of evolved
Service Companies can value add to life
and Question for them: Is VAS mobility
solution/Medium for Rural India
progress?
Do we give rain forecasts/ updates
on water tables going up or down &
for a farmer which crop to invest in?
There is so much of data which is
captured through satellites, ever thought
of bringing the Data to the actual user.
The Solutions are Indeed unlimited.

12. It is the Question of the next Meal ?
Will Mobility Solutions help people getting the
next meal ?
India contains 40% of it’s people living below
the World Bank's international poverty line of
US$1.25 per day, More than 250 Million
Indians don’t get enough to eat everyday.
Ever designed a service for poor, only
information and no balance deduction from
backend. Govt. of India does. Tie up with Govt.

13. A Medium to connect at large
Is VAS Mobility a Solution to
become a better medium to
connect to people and drive
relevant messages?
21% of the country's
population is addicted to
smokeless tobacco, what will
you do to stop them?
Or
will you choose to address
social issues.

14. Pure Drinking Water
Around 37.7 million
Indians are affected by waterborne
diseases annually, 1.5 million children
are estimated to die of
diarrhoea alone.
73 million working days are lost due to
waterborne disease each year. The
resulting economic burden is estimated
at staggering $600 million a year.
Will VAS Mobility help people avoid
these diseases. Will you help send
them messages and alerts on Safe
drinking water?

15. A Solution for local Business
Will Mobility help peasants reach the
local market or may be the nearest
town or will they be connected to the
logistics chain of the big companies?
VAS Mobility can help Cottage
industries in India to promote the
products, will you make an
Application so that they can
showcase the product, may be
own a website?
Will you connect them to
consumers directly?

16. Natural calamities
India ranks second in the
world for natural disasters.
Will VAS Mobility will
provide answers to people
trapped in flood for the
shelter and food. Will you
update people to wait or
move to safer locations in
case of flood.

17. Stand with Woman
64% of woman in India are employed in
Agriculture sector. A Woman receives Rs.
33.4/day for the same work a man gets
Rs. 48.1/day
However In the rural areas, 30 lakh
women have lost jobs in agriculture and
livestock. Women have lost 1,45,000
jobs in the textiles sector during 1994-
2000. http://www.cpiml.org/index.htm
VAS Mobility can provide
answers to the woman in
Rural? Will you connect them
with local
Factories/warehouses/care
centres for a Job? Or will you
help her find a domestic
employment.

18. Back to school
There are around 50 physicians per
100,000 Indians. Will you help
someone become a Doctor.
25% of its population is still illiterate;
only 15% of Indian students reach
high school, and just 7%, of the 15%
who make it to high school.
Will VAS mobility help them
solve problem in maths, can
your solution help them read
books which they can’t
afford?

19. Social Solutions
Will you help find someone a
right match for the woman
without Dowry.
Will VAS mobility help connect
people from various casts to
move forward. It is not a
marriage portal, it is more than
that.
Will you create a VAS product
which will link up those as well
who are from poor families and
rural Background.

20. Tremendous opportunities
There are huge possibilities for getting
the right product in front of people and
yet be remain profitable.
All we need to do is begin, and move
on from regular crowded market of
entertainment, astrology, cricket ,music
and other similar VAS services.
We need to change the
product, the approach to
marketing. At the same time
Think people, Think value for
them.

21. https://www.facebook.com/groups/VASContent/
Chandan Mishra
Wireless Telecom professional
New Delhi - India
http://in.linkedin.com/in/chandanmishra

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