4. Sessional Criteria
1. Attendance (0.5*lectures) 8 marks
2. Quizzes (2.5*2) 5 marks
3. Class participation 5 marks
4. Final Report & Presentation 7 marks
Total 25 marks
5. Branding Defined
A brand is name, term, sign, symbol ,
design or a combination of them
intended to identify goods & services of
one seller or a group of sellers & to
differentiate from those of the
competition
15. a good brand elicits thoughts…
a great brand elicits feelings.
16. Emotional relationships are stronger than logical relationships. Customers grant more
loyalty and leniency to brands that they hold a personal relationship with.