Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Offline and online user engagement - Kyiv 2013 short
1. Offline and online
user engagement
as a best long term
promotion strategy
Kyiv – October 2013
2. PhotoDay – photo workshops
•
•
•
5 years already
52 events just in one
city Szczecin
different places:
Cathedral, City hall,
Rally, Puppet Theater,
vodka distillary
3. PhotoDay in vodka distillary
Perfect example of native
advertising. Old brand of vodka was
returning to the market and one
part of the promotion was
sponsoring of photo workshop in
that distillary.
4. PhotoDay on Wroclaw railway station
Before and after the renovation for Euro 2012
5. PhotoDay in Gdansk Shipyard
• 440 people from all
over Poland
• Exhibition with the best
photographs
6. Users engagement on Moje Miasto
• 97k registered
users/contributors on all
Moje Miasto sites
• 14k on the oldest one in
Szczecin
• They send posts, photos...
and share this on social
sites
• 123k+ Facebook fans for
all Moje Miasto sites
• 30% of traffic on MM
Krakow came from FB
7. iBedeker – touristic blog for Gdansk
•
•
•
•
Guided walks organized by
iBedeker for citizens
Sponsored by business
90 people attended the first
one organized in July 2011
Almost 500 the biggest one
8. iBedeker – guided walks
Even the heavy rain did not
stopped 150 people... and 10
minutes later rain was over
9. iBedeker – guided walks
• Napoleon fortification
sightseeing with
reconstruction group
10. iBedeker guided walks in other media
Thanks to phenomenal interest
from citizen side, all local media
published or broadcast stories
about it, promoting iBedeker
11. iBedeker – key fact & numbers
• 20 guided walks so far in 2 years and 3 month
• walks in general is second most visited category (15,5% all PV)
• Blog of Gdansk 2011
• Best tourist promo
publication in 2012
• Opitz prize for Gdansk
culture promotion in 2012
• Msciwoj medal for Gdansk promotion in October 2013
• 11k UU and 35k PV in September 2013
• 2k+ fans on Facebook
• 29,5% of traffic from Facebook
12. Let your users
be your brand & site
ambassadors
Thank you
mirek@mkimedia.pl
Editor's Notes
{"11":"1. HP – 18%, 2. Reports – 16,7%, 3. Walks – 13,7%, 4. Events calendar – 10% in 2013\n"}