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MM Moje Miasto This makes the city alive
MM Moje Miasto – extension of Media Regionalne reach Szczecin Lublin News Events Information Aglomeration City District Blogs Multimedia Fotoblogs People Places News Communities Interactivity localisation Web 2.0  p hilosophy Citizen journalism Internet newspaper Warszawa Kraków Katowice Wrocław Trójmiasto Bydgoszcz Łódź Poznań
MM  Moje Miasto  roll-out schedule ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MM concept: local community in the center Fusion of a  news website with a i nternet community segments , and a printed free   weekly distributed to the most of the city households,  constitutes the project’s innovation . news   community  integration print-online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Portal’s slogan: Tym zyje miasto –  This makes the city alive 3 pillars of MM  Moje Miasto  website
Oliwia Piotrowska Civil journalist, received a prize Civil Journalist for 2006 according to Internauts, the author of blogs „Media i ludzie” <Media and peeople>: www.thuringwethil., wordpress.com about changes in media and people connected with the 2.0 revolution, graduate of psychology and PR. She is active in a team of volunteers dealing with the translation of the book „We the Media” Dan Gillmor.   MM Moje Miasto recruitment standards
MM Moje Miasto UGC – Photo Day Great example  of users activity and  their content quality.
MM Moje Miasto  UGC –  photo & video  diary  of Euro 2012 stadium construction 27 weeks  =  27 stories
MoDO application Mo bilny  D ziennikarz  O bywatelski = Mobile Citizen Journalist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MoDO - Opener festival  278  posts with photo in two days
MoDO – pilgrimage to Czestochowa
Mo DO  – football match live
MoDO – breaking news
MM online  – content  KPI’s Registered users:  13 368 Articles:     36 733 Places on map:   23 438 Blogs:     1 544 Posts on blogs:   12 527 Photos:   187 041 Clasiffieds:     4 516 Events:     3 028
[object Object],[object Object],[object Object],[object Object],MM Moje Miasto promotion
MM Moje Miasto promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MM  Moje Miasto  unique users  monthly
MM Moje Miasto online advertising ,[object Object],[object Object],[object Object],[object Object]
Topic pages – interesting offer for advertisers
MM Moje Miasto way to profit ,[object Object],[object Object],[object Object]
Thank you for your attention 

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"MojeMiasto" - news-community websites combined with free weeklies

  • 1. MM Moje Miasto This makes the city alive
  • 2. MM Moje Miasto – extension of Media Regionalne reach Szczecin Lublin News Events Information Aglomeration City District Blogs Multimedia Fotoblogs People Places News Communities Interactivity localisation Web 2.0 p hilosophy Citizen journalism Internet newspaper Warszawa Kraków Katowice Wrocław Trójmiasto Bydgoszcz Łódź Poznań
  • 3.
  • 4.
  • 5.
  • 6. Oliwia Piotrowska Civil journalist, received a prize Civil Journalist for 2006 according to Internauts, the author of blogs „Media i ludzie” <Media and peeople>: www.thuringwethil., wordpress.com about changes in media and people connected with the 2.0 revolution, graduate of psychology and PR. She is active in a team of volunteers dealing with the translation of the book „We the Media” Dan Gillmor. MM Moje Miasto recruitment standards
  • 7. MM Moje Miasto UGC – Photo Day Great example of users activity and their content quality.
  • 8. MM Moje Miasto UGC – photo & video diary of Euro 2012 stadium construction 27 weeks = 27 stories
  • 9.
  • 10. MoDO - Opener festival 278 posts with photo in two days
  • 11. MoDO – pilgrimage to Czestochowa
  • 12. Mo DO – football match live
  • 14. MM online – content KPI’s Registered users: 13 368 Articles: 36 733 Places on map: 23 438 Blogs: 1 544 Posts on blogs: 12 527 Photos: 187 041 Clasiffieds: 4 516 Events: 3 028
  • 15.
  • 16.
  • 17. MM Moje Miasto unique users monthly
  • 18.
  • 19. Topic pages – interesting offer for advertisers
  • 20.
  • 21. Thank you for your attention 