Recent talk at Mums in Business group in East Dulwich. Introduction to business modelling, use of a business model canvas and discussion on a range of business models.
Based on the book "Business model generation" by A. Osterwalder / Y. Pigneur
22. Niche
Expertise, small set of products / services,
limited customer reach, straightforward
exchange
Most life-style businesses
23. Longtail
Selling less of more = large # of niche product,
each sells infrequently
e.g. Netflix, Ebay, Facebook, Lulu.com, Amazon
24. Multi-sided
Brings together two+ separate customer groups
& facilitates the interaction
e.g. Credit Cards, Google, Ebay, Amazon market place
25. Bait & Hook
Cheap/Free initial offer with a tie-in
e.g. Mobiles on contracts, Gillette Razors, Printers &
cartridges
26. Free/Freemium
Gives away product/service for free – financed
by other products / services
e.g. Skype, Google, Metro & Evening Standard, Museums
in London, many mobile apps
27. K
E
Y
THE Value proposition Customer
types
Customer
relationships
ChannelsKey
activities
Key
resources
Key staff
Key
Partners
Stakeholders
Income
streams
Cost
structures
Profits
Get the
tools
32. Acknowledgement
Content and Canvas
The business model canvas has been derived from the business model canvas developed by
Alexander Osterwalder and Yves Pigneur in their book “Business model generation”. The original
canvas has been remixed based on my personal experience with clients.
Link to the original source:
The business model patterns are also based on the same book by Osterwalder / Pigneur
Images
Flickr,
Urban Mogul Life
Decca Records
Design inspiration
Eric Feng & SlideComet
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