2. OVERVIEW
Old Navy Marketing is unique in the Gap Inc family, as we develop all mar-
keting programs in-house from inception through production & delivery
including:
Signage, TV, Print, Radio, Circular, Promotions, PR, Price Signs, Direct Mail,
Newspaper, Packaging, Garment Labels, Gift Cards, Old Navy Credit Card,
Online Promotions/New Media, Shoppers & Brand Communications
This means:
1500 pieces of creative per week created, covering 30 annual campaigns,
•
and messaged via 28 vehicles
3. IN STORE
BOOTHSETS
M E D I U M S Q UA R E P H O T O G R A P H Y
WINDOWS
NEW SHOPPER + GIFT CARDS
5. MEDIUM SQUARE PHOTOGRAPHY
PRECIOUS
METALS
IT’S A CINCH
get gold, silver, and bronzed
longer legs start at the waistline
TIE ONE ON
the tie-front top adds volume and admirers
OLD NAVY MARKETING/IN STORE