The document discusses factors that influence consumer behavior and the consumer buying decision process. It identifies cultural, social, personal, and psychological factors that shape consumer decisions. These include culture, reference groups, age, needs, and motivations. It also outlines the typical stages in the buying process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Finally, it discusses different buying roles like the initiator, influencer, and decider, as well as types of buying behavior based on involvement and differences between brands.

1. Analyzing Consumer Behaviour By : Shinta Rahmani, SE., M.Si

6. Maslow’s Hierarchy of Needs Esteem Needs ( self-esteem, status) Social Needs (sense of belonging, love) Safety Needs (security, protection) Physiological Needs (hunger, thirst) Self Actualization (Self-development )

8. TYPES OF BUYING BEHAVIOR DEGREE OF INVOLVEMENT LOW HIGH DEGREE OF DIFFERENCES IN BRANDS HIGH LOW COMPLEX BUYING BEHAVIOR DISSONANCE- REDUCING BUYING BEHAVIOR VARIETY- SEEKING BUYING BEHAVIOR HABITUAL BUYING BEHAVIOR