Its my HSAI Dec 2013 presentation examining Communication component in Home Science Extension Education.

1. Mapping Communication within
‘Extension Education’:
Retrospect and Prospects
Mira K Desai
Associate Professor,
University Department of Extension Education
SNDT Women’s University, Juhu Campus, Mumbai

2. Disciplinary Spaces
COMMUNICATION
Social Work
Home Science
Agricultural
Extension
EXTENSION
EDUCATION
Rural
Development

3. Home Science :
A Discipline or Combination of
disciplines…?
• There are degrees with Arts as well as Science.
• It is a professional course yet domesticated
space!
• ICSSR lists down 20 subjects-‘communication’ as
well as ‘journalism’ are listed separately. Home
Science is not even named.
• University of Kashmir website has ‘Institute of
Home Science’ and ‘Food science and
technology’ listed as two separate Departments.

4. My Sources of Data
• Websites of Home Science
departments, Institutions or
Universities
• Personal Observational analysis of 17
years within PG Home Science space
• Secondary material about HSEE
• ICAR and Public University teachers of
Extension Education

5. HSEE at Avinashiligam-Coimbatore
Year
Courses
1961 -1962
HS Extension – Elective
1969 - 70
M.Sc. HSEE
1978 - 1980 B.Sc. Rural Development / Sociology /
Economics
1978 - 79
M.Phil. and PhD
2006 - 2007 B.Sc. E&C
2007 - 2008 Rural Development and Sociology
2009 - 2010 Master of Social Work
Source: http://www.avinuty.ac.in/hse.htm

6. 1983, 1992
1953, 1959, 1984
1964, 1972, 1982
1961
HSEE
Origin
years
Across
India

7. HSEE in NORTHERN India
Lady Irwin College, Development
University of Delhi Communicatio
(1964)
n and
Extension
Institute of Home
Extension and
Science, University Communicatio
of Kashmir (1982) n
PG, http://www.l
PhD adyirwin.ed
u.in/dce.asp
x
PG, http://homes
PhD cience.uok.
edu.in/
Institute of Home
Home Science UG, http://www.d
Science, Dr Bhimrao Extension
PG, brau.ac.in
Ambedkar
Education
PhD
University , Agra
(1972)

8. HSEE in WESTERN India
Department of
Extension and
Communication, MS
University, Vadodara
(1953)
Department of
Extension Education,
SNDT Women’s
University, Mumbai
(1984)
SVT College of Home
Science,(Autonomous),
Mumbai (1959/1977)
Extension
UG,
and
PG,
Communicati PhD
on
Extension
Education
PG
http://w
ww.msu
baroda.
ac.in
www.sn
dt.ac.in
Mass
UG, http://w
Communicati PGD ww.svt.
edu.in
on and
Extension

9. HSEE in EASTERN India
Department of
Home Science,
Berhampur
University,
Orrissa (1983)
Extension
PG
Communicatio and
PhD
n and Rural
Development
http://www.
bamu.nic.i
n/index.ht
m
Assam
Agricultural
University,
Jorhat (1992)
Home Science UG,
Extension
PG
Education
and
PhD
http://www.
aau.ac.in/f
hsc/index.
html

10. HSEE…..does not exist!!
• Calcutta University has Home Science
department established in 1944 under Faculty
Council for Post-Graduate studies in Fine Arts,
Music and Home Science.
• Banasthali Vidyapith
(http://www.banasthali.org) at Jaipur
• Shri Padmavati Mahila Vishvavidyalayam
(http://www.spmvv.ac.in/HomeScience.php) at
Tirupati
• Magadh University at Bodh Gaya in Bihar
• Dibrugarh University in Assam

11. Evolution of HSEE……today
• Early beginning at MSU, SNDT, DU, Agra
• Very new/diverse as a disciplinary space:
• SVT, Mumbai - “Mass Communication and
Extension”
• Lady Irwin, Delhi- “DevCom and Extension”
• Avinashiligm, Coimbatore- “Rural
Development, Sociology and Social Work”
• Behrampur, Orrissa- “Extension Education
and Rural Development”

12. Disciplinary location of EE
Extension
Education
Social
Sciences
Earth
sciences
Celestial
sciences
Political
Economics
science
Sociology
Anthropology
Geology
Aesthetics
geography
Psychology
Astronomy
Physiology
Meteorology
Zoology
Botany
Physics
Chemistry
Source: Dhama and Bhatnagar (1991:33)
Social sciences
Mental sciences
Biological
sciences
Physical
sciences

13. Disciplinary Location of HSEE
Food
Science and
Nutrition
Child/Human
Development
HSEE
Resource
Management
Textiles and
Clothing

14. Retrospect
• Lack of visibility in spite of longer history
than MCJ, Social Work or even DevCom
• Home Science is Home where HSEE is field
based, doing well within ICAR but not in
public universities
• Gendered nature of discipline as well as
enrollment boundaries
• Nature of Teacher and Student traits

15. Prospects
• Mapping HSEE nationally and exploring
curricular coverage across institutions
• Broadening the scope of HSEE to urban,
linguistic, cultural aspects
• ICT4D, CSR, Sustainable development as
newer paths within HSEE
• Use of low-cost, people-centric methods to
enhance EE as space within HSEE

16. Thank you for your time and patience
FEEL FREE TO CONNECT
drmiradesai@gmail.com