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An Introduce to
                             Topic Model
                          towards a topical social dynamics
                                     Mingli Yuan

                                     2012-11-12




Monday, November 12, 12
Contents

                   •      Part one: Probabilistic topic modeling

                   •      Part two: Towards a topical social dynamics

                   •      Last question: How about ontological social
                          dynamics?




Monday, November 12, 12
Probabilistic topic model




                                                                                              credit
                                                                                       images from
                                                                          probabilistic topic model
                                                                                        by D.M. Blei
                                                                                               2012
                                                 http://www.cs.princeton.edu/~blei/kdd-tutorial.pdf

Monday, November 12, 12
Latent Dirichlet Allocation




                                                                                        credit
                                                                                 images from
                                                                    probabilistic topic model
                                                                                  by D.M. Blei
                                                                                         2012
                                           http://www.cs.princeton.edu/~blei/kdd-tutorial.pdf

Monday, November 12, 12
Topic model family




                                                                                            credit
                                                                                     images from
                                                                        probabilistic topic model
                                                                                      by D.M. Blei
                                                                                             2012
                                               http://www.cs.princeton.edu/~blei/kdd-tutorial.pdf

Monday, November 12, 12
Dynamic topic model




                                                                                             credit
                                                                                      images from
                                                                         probabilistic topic model
                                                                                       by D.M. Blei
                                                                                              2012
                                                http://www.cs.princeton.edu/~blei/kdd-tutorial.pdf

Monday, November 12, 12
Hierarchical Dirichlet
                                Process




                                                                                                credit
                                                                                         images from
                                                                            probabilistic topic model
                                                                                          by D.M. Blei
                                                                                                 2012
                                                   http://www.cs.princeton.edu/~blei/kdd-tutorial.pdf

Monday, November 12, 12
Online demo

                   • Allison Chaney: Topic Model Visualization
                           Engine (TMVE)
                          • lda for The American Political Science Review
                          • lda for 2006 arXiv
                          • ctm for Science (1980-2000)
                          • dtm for Science (1882-2001)



Monday, November 12, 12
Research groups

                   •      David M. Blei and others from Princeton University

                          •   http://www.cs.princeton.edu/~blei/
                              topicmodeling.html

                   •      Wei Li, Wang Xuerui and Andrew McCallum from
                          University of Massachusetts

                          •   http://people.cs.umass.edu/~mccallum/

                   •      ......


Monday, November 12, 12
Implementations
                   • lda-c and others
                    • http://www.cs.princeton.edu/~blei/
                          topicmodeling.html
                   • gensim
                    • http://radimrehurek.com/gensim/
                   • mallet
                    • http://mallet.cs.umass.edu/index.php
Monday, November 12, 12
Interactions on SNS

                                                                          Structure:
                                                                          • following relationship
                                                                          Interaction:
                                                                          • notification by @
                                                                          • reply
                                                                          • retweet
    Credit
    by Kencf0618
    http://commons.wikimedia.org/wiki/File:Kencf0618FacebookNetwork.jpg




Monday, November 12, 12
Spreading and conversation
                                                                               Conversation by reply




         by Roger McLassus
         http://commons.wikimedia.org/wiki/File:2006-01-14_Surface_waves.jpg




               Spreading by retweet
                                                                                The Convesation
                                                                                by Arnold Lakhovsky
                                                                                http://commons.wikimedia.org/wiki/File:Lakhovsky_Conversation.jpg




Monday, November 12, 12
Conversation graph
                   • Conversation graph:
                          •   the graph draw by reply relationship

                   • One tweet is too small and very contextual
                   • Conversation graph can be treat as a basic
                          unit for study
                          •   Inside conversation-graph

                          •   Inter conversation-graph


Monday, November 12, 12
Applying topic model
           • Rational topic model for the inner-
                  structure of the conversation-graph




                                                                                                     credit
                                                                                              images from
                                                                                 probabilistic topic model
                                                                                               by D.M. Blei
                                                                                                      2012
                                                        http://www.cs.princeton.edu/~blei/kdd-tutorial.pdf

Monday, November 12, 12
The needs of
                                      topical social dynamics


                   •      How about the inter-structure of conversation-
                          graph?

                   •      we need a new tool - the topical social dynamics

                          •   theory not available right now
                              •   Topic model are already here

                              •   Graph dynamical system are emerging


                          •   slowness: lda is slow, dtm is very slow, ....


Monday, November 12, 12
The last question
                   •      How about ontological social dynamics?

                          •   Topic is too coarse-grained

                          •   ontological-social data are not very abundant
                              today

                          •   knowledge is likely to be expressed by natural
                              language, not the ontology

                   •      But ....

                          •   in promising future


Monday, November 12, 12

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Introduction to Probabilistic Topic Modeling and Topical Social Dynamics

  • 1. An Introduce to Topic Model towards a topical social dynamics Mingli Yuan 2012-11-12 Monday, November 12, 12
  • 2. Contents • Part one: Probabilistic topic modeling • Part two: Towards a topical social dynamics • Last question: How about ontological social dynamics? Monday, November 12, 12
  • 3. Probabilistic topic model credit images from probabilistic topic model by D.M. Blei 2012 http://www.cs.princeton.edu/~blei/kdd-tutorial.pdf Monday, November 12, 12
  • 4. Latent Dirichlet Allocation credit images from probabilistic topic model by D.M. Blei 2012 http://www.cs.princeton.edu/~blei/kdd-tutorial.pdf Monday, November 12, 12
  • 5. Topic model family credit images from probabilistic topic model by D.M. Blei 2012 http://www.cs.princeton.edu/~blei/kdd-tutorial.pdf Monday, November 12, 12
  • 6. Dynamic topic model credit images from probabilistic topic model by D.M. Blei 2012 http://www.cs.princeton.edu/~blei/kdd-tutorial.pdf Monday, November 12, 12
  • 7. Hierarchical Dirichlet Process credit images from probabilistic topic model by D.M. Blei 2012 http://www.cs.princeton.edu/~blei/kdd-tutorial.pdf Monday, November 12, 12
  • 8. Online demo • Allison Chaney: Topic Model Visualization Engine (TMVE) • lda for The American Political Science Review • lda for 2006 arXiv • ctm for Science (1980-2000) • dtm for Science (1882-2001) Monday, November 12, 12
  • 9. Research groups • David M. Blei and others from Princeton University • http://www.cs.princeton.edu/~blei/ topicmodeling.html • Wei Li, Wang Xuerui and Andrew McCallum from University of Massachusetts • http://people.cs.umass.edu/~mccallum/ • ...... Monday, November 12, 12
  • 10. Implementations • lda-c and others • http://www.cs.princeton.edu/~blei/ topicmodeling.html • gensim • http://radimrehurek.com/gensim/ • mallet • http://mallet.cs.umass.edu/index.php Monday, November 12, 12
  • 11. Interactions on SNS Structure: • following relationship Interaction: • notification by @ • reply • retweet Credit by Kencf0618 http://commons.wikimedia.org/wiki/File:Kencf0618FacebookNetwork.jpg Monday, November 12, 12
  • 12. Spreading and conversation Conversation by reply by Roger McLassus http://commons.wikimedia.org/wiki/File:2006-01-14_Surface_waves.jpg Spreading by retweet The Convesation by Arnold Lakhovsky http://commons.wikimedia.org/wiki/File:Lakhovsky_Conversation.jpg Monday, November 12, 12
  • 13. Conversation graph • Conversation graph: • the graph draw by reply relationship • One tweet is too small and very contextual • Conversation graph can be treat as a basic unit for study • Inside conversation-graph • Inter conversation-graph Monday, November 12, 12
  • 14. Applying topic model • Rational topic model for the inner- structure of the conversation-graph credit images from probabilistic topic model by D.M. Blei 2012 http://www.cs.princeton.edu/~blei/kdd-tutorial.pdf Monday, November 12, 12
  • 15. The needs of topical social dynamics • How about the inter-structure of conversation- graph? • we need a new tool - the topical social dynamics • theory not available right now • Topic model are already here • Graph dynamical system are emerging • slowness: lda is slow, dtm is very slow, .... Monday, November 12, 12
  • 16. The last question • How about ontological social dynamics? • Topic is too coarse-grained • ontological-social data are not very abundant today • knowledge is likely to be expressed by natural language, not the ontology • But .... • in promising future Monday, November 12, 12