Chiquita

1. Group3
Rizwan
Freda
Yuya

2.  Leading fresh fruit producer.
 25,000 employees in 70 countries
 Major banana supplier in Europe and N.
America
 44 % share in the world (2009).

3.  $36m Chiquita’s Operations in Colombia
 Autodefensas Unidas de Colombia (AUD)
 Paid AUD $1.7m between1997 to 2004
 Sold operations in 2004
 Lost of $9million & Fine for guilty, $25million

4. Chiqui
ta
Governmen
ts
Employees
Competitor
s
Local
communiti
es
NGOs
Customers
Shareholde
rs
AUC
•Agree to pay
•Refuse to pay
•Exit the country

6. Chiquita
Governments
Employees
Competitors
Local
communities
NGOs
Customers
Shareholders
AUC

7.  Financial Report
$ 3,470.40 million in total revenue.
$ 2,081.05 million in revenue of the banana
division (2009) (approx. 60% of Chiquita's sales)
 Market share
44 % share in the world (2009).
 Core value in business ethic
e.g. Integrity, Respect, Opportunity and Respect
 Corporate Social Responsibility
Social Accountability 8000 (SA8000)
Ethical Trading Initiative (ETI)

8.  Chiquita Brand International, Inc (2010) corporate social
responsibility. Available from: http://www.chiquitabrands.com
[Accessed on 4 December 2010].
 David, E (2010) ‘Chiquita Faces New Claims Over Colombia
Terrorism’ Bloomberg Business week , Available from:
http://www.businessweek.com/news/2010-04-15/chiquita-faces-
new-claims-by-families-over-colombia-terrorism.html [Accessed
on 4 December 2010]

9. $0.00
$500,000.00
$1,000,000.00
$1,500,000.00
$2,000,000.00
$2,500,000.00
2001 2002 2003 2004 2005
Net sales in Banana division
56%
20%
24%
Geographical Market
in 2009
US
Other core Europe
others