Tesco Endless Aisles Project - Tara Etherington

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Tara Etherington from Ribot looks at Tesco's Endless Aisles project that was borne out of a collaboration between Tesco and Ridot

Technology Business

Tesco Innovation
Text
Our long term relationship

1
Disconnection between
online and physical

An 80” touch display
replacing an entire shelf unit

UX Considerations
Of which there were many, but I’ve only got time for a few.

Team Resource
Developer

UX Designer

Developer

Motion Designer

Product Owner
Dev Lead

CDO

Team Resource
Developer

Developer

Dev Lead/Product Owner

UX Designer

Motion Designer

CDO

Physical Space

Sourci
ng

Product
cement
Pla

Printing

dware
Har

Health &
Safety

Red Tap
e

1
EA raised toy range
awareness for most users

2
Most agreed strongly that
it gave buying inspiration

3
Most said it made their
shopping trip easier

4

A significant proportion said it was
influential in making them return.

5

Half said they would buy something
seen on-screen that day

Whoop Whoop!
What’s next for the Endless Aisle?

Learn to love to learn
This is the end of my 20 minutes.

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