1. Advanced Analytics
THE POWER OF PREDICTION
Duncan Ross, Director Data Sciences
Teradata
@duncan3ross

2. WELCOME TO THE WORLD OF
PREDICTION MR ROVE
Advanced Analytics
“People think we got big by
putting big stores in small
towns. Really we got big by
replacing inventory with
information”
Sam Walton, founder WalMart
@duncan3ross

3. WHAT CAN YOU DO WITH DATA?
Advanced Analytics
• Predict
> What will people or things do?
• Learn
> What are the things that make things happen?
• Refute
> What isn’t important!
• Test and measure
@duncan3ross

4. 2013: THE YEAR OF PREDICTION
Advanced Analytics
@duncan3ross

5. Use the crowd
Data in:
• Social media
• Behaviours Outputs:
• Specific questions • Marketing insight
• Competitions Analysis: • Design
• Textual • Relationships
(sentiment, meaning) • Predictive outputs
• Behavioural
• Clustering
• Predictive
• Linking!
5 1/28/2013 @duncan3ross

6. Doing more with location
Data in:
• Location
• Passive/active
• Real-time
• Routes
Outputs:
• Mobile digital
marketing
• Network analysis
• Partner offers
• Insight
Analysis:
• Paths
• Behavioural
• Relational
6 1/28/2013 @duncan3ross

7. Playing games with customers
Data in:
• Crowdsourced
• Apps
• Usage
Outputs: Analysis:
• Games! • More data!
• Behavioural alignment • Behavioural
• Education • Clustering
• Predictive
7 1/28/2013 @duncan3ross

8. Giving customers control
Data in:
• Company provided
• Customer provided
• 3rd party
Outputs:
• Data and analysis
to customer
• Solutions to third
parties
Analysis:
• Data quality
• Wider range of
variables
• Supported user
self-analysis
8 1/28/2013 @duncan3ross

9. Coming soon…
DataKind UK
3 Charities
90 Data Scientists
• 90 data scientists
• 2 days
£90,000 market value
• est £500 per day

10. BIG DATA ISN’T ABOUT SIZE
Advanced Analytics
• It’s about what you can do with data
• Prediction is one of the most interesting (and exciting
things you can do)
• So welcome to the Enlightenment!
@duncan3ross