MindFireInc®, the leading provider of personalized cross-media marketing solutions hosted a complimentary educational webinar on Friday, March 11 at 11:00 am PST/2:00 pm EST. It showcased the new powerful features introduced in LookWho’sClicking 2.25, including:
- Enabling social media sharing and reporting
- Creating “versioned” landing pages based on each response channel
- Customizing “unsubscribe” pages
- Offering “branded” User Dashboards to each client
…and many real-life examples of how print and marketing service providers can make money by offering these highly demanded services.
13. “Social media is the use of web-
based and mobile technologies
to turn communication into
interactive dialogue.”
“A common thread running
through all definitions of social
media is a blending of
technology and social
interaction for the co-creation
of value. “
14. Just a fancy way to describe the
bazillion conversations occurring
online.
28. 130
130
1 130 130
1 Direct Mail Touch = 520 impressions
29. 1. Embed share button(s) within any page
2. When respondents press the share button, content
is shared to the social network with a link back to
the microsite
3. “Friends” view the content, and click the link to the
microsite
4. You have a new contact/lead. The process repeats.
5. Identify “influencers”
33. Tactics
1. Create direct mail w/personalized URL, driving respondents to
landing page.
2. On the landing page:
Respondents complete a short survey to receive an offer via email
The offer must be taken to a store for redemption
Respondents can also share the offer with their friends
3. Respondents who shares the offer with friends are
automatically entered into a sweepstakes (free stuff for a
year, iPad 2, etc.)
4. Friends who respond virally start a step 2, and the process
repeats.
34. Metrics to Measure
Visit & Response Rate to Direct Mail
Social Media:
Facebook: Measure how many people each share brings (e.g., 1 share
brings 5 additional people)
Twitter: Measure how many people each tweet brings (e.g., 1 tweet
brings 10 additional people)
Determine which social media site drives quality results (consider
placing ads on the network)
Determine which individuals are biggest “influencers”
Measure in-store redemption, by channel
Measure increase in contact/database size
45. A few tips
Read:
FastLaunch Resource Center
Mashable.com
Insidefacebook.com
Marketingsherpa.com
Create an account at Facebook, LinkedIn,
Twitter. Friend me!
46. Who Wants to be a Millionaire?
Business.com: $7.5 million
Fund.com: $9.9 million
CreditCards.com: $2.75 million
Tips:
Register your company name (and your own!)
Register your Client’s!
48. Campaign Flexibility
Develop expertise to deploy various scenarios
Steps:
Take advantage of Training, offered 3x p/week
Watch training videos, participate in MindShare
Execute your Self-Promotional Campaign
Leverage Professional Services if needed
49. The 2.25 Release
Features have been designed to give you
greater flexibility in your campaigns.
Features have been rolled out
in several smaller releases
More features are being added in
the next few weeks.
50. The 2.25 Release
Social Media Sharing
Edit Mail File Records in a Live Campaign
Add a Custom Logo to your Customers’ Dashboards
Version Pages based on the Source Tracking Origin
SMS Improvements
51. Edit Mail File Records
Previously, users had to remove mail file(s),
make edits and re-upload mail file(s).
Users can now edit individual mail file records
in a live campaign without affecting statistics.
Modify, add or remove any mail file field
52. Edit Mail File Records
In the Mail File section of the campaign
54. Add a Custom Logo to the Dashboard
Add a custom logo or image to the users’
Dashboards.
When adding or editing a user, browse to the
logo or image.
The same image dimensions are still
recommended (200pixels X 60pixels).
55. Add a Custom Logo to the Dashboard
Just browse to the image
57. Version Pages Based on Source Tracking
Version Welcome or Thank You pages based
on the Source Tracking
For example, if you are using Source Tracking
in your QR Codes, you can version your
Welcome Page to be more mobile-friendly.
This feature sets the stage for more mobile
marketing features in the next release
(Summer ‘11)
60. SMS Improvements
Users will not notice any difference in how the
program works, but they will see increased
coverage in the US.
The platform is now in place to add two-way
SMS in the next release.
Expected to be released next week.
62. Summer and Fall ’11 Releases
Use Control Panel in Firefox and Safari
Most features will be geared towards
mobile marketing
Inbound SMS
Mobile Device Detection
Versioning the Survey Page
63. Also in our plans for future releases:
Any other great suggestions that you make on
the MindShare website.
http://mindshare.mindfireinc.com
Call me directly (949-265-1255) if you want to
discuss upcoming features.
Note: This number is not for Technical Support.
66. How do I …
Configure the features:
Support & Training: 949-474-4418 option 2
Market & sell the features:
Carrie Driscoll-Hill: 480-626-4957
Get started:
Joe Manos: 916-284-8112
67. Reach Us
David Rosendahl
David Rosendahl
949-474-4418 x208 Co-founder
daver@mindfireinc.com EVP Client Services
@daverosendahl
Joe Manos Joe Manos
916-284-8112 Executive Vice President
jmanos@mindfireinc.com
@jemanos
Michael Dunahee
949-265-1255 Michael Dunahee
Product Manager
mdunahee@mindfireinc.com
@mdunahee