Developing communication concept. Case study of TOURCOM. Rok Klančnik

2. Rok V. Klancnik , ex UN WTO Director of Press and Communications Novi Sad, 27 September – DAY OF TOURISM 2008 DEVELOPING A COMMUNICATION CONCEPT: THE STORY ABOUT TOURCOM

3. TOURCOM

4. TOUR COM

5. TOURism COMmunications

6. in TOURism Strategic COMmunications a UNWTO brand aimed at capacity sharing in tourism communicatons

7. STRATEGIC COMMUNICATIONS , as media relations, marketing communications, image building, branding, crisis communications, image recovery you name it ...

8. ... ARE indispensable and invaluable part of modern international tourism, a precondition for success of international and national organisations, destinations, airlines, tour operators and other stakeholders.

9. the Magic Pyramid Representative (t ourism ) Organizations Destinations communications process Operational (private) sector Demand & supply

10. the Magic Pyramid – where are the media? Representative (t ourism ) Organizations Destinations communications process Operational (private) sector Demand & supply

11. W here are the media? ON TOP OF IT Representative (t ourism ) Organizations Destinations communications process Operational (private) sector Demand & supply Media

12. W here are the media? ON TOP OF IT “ Travel writers and business journalists (hard facts) are equally important stakeholders in tourism, as are airlines and tour operators.” (Mazen Homoud, JTB, TOURCOM Middle East & North Africa, 2005)

13. W here are the media? ON TOP OF IT “ Private-public partnership needs the third partner – the media.” (First World TOURCOM, 2004)

14. TOURCOM scheme

15. TOURCOM scheme

22. WORLD TOURISM DAY THEME 2006