Presented by Lori Miller of WHNT News 19 in Eva Alabama for the Women's Business Center of North Alabama (WBCNA) on February 15, 2011

1. Facebook for Business
A Few Beginner Tips to Save Time
LORI MILLER
WHNT News 19
lori.miller@whnt.com
twitter.com/LoriMillerWHNT
about.me/lorimiller

2. 45% concerned
about time to
manage
Another Poll: 50%
of small business
social media users
say it takes more
time than
expected
SOURCE: smartbrief.com, March 3 2010

3. st nd
I’ll share some ways I’ll share some ways
to schedule to monitor what’s
posts ahead of time being said online
even to different accounts about you

4. Ways to Schedule Posts Ahead of Time
• Do it from Outlook

5. FIRST – GET YOUR EMAIL ADDRESS FOR FACEBOOK UPDATES
If it’s your personal page ‐ go to facebook.com/mobile, click on “Upload via Email”

7. If it’s a business page ‐ go to your page and click “Edit Page”

8. Then click on “Mobile”

9. and “voila” – there it is

10. SECOND– USE OUTLOOK’S DEFERED DELIVERY OPTION
(1) Open a new blank email
(2) Type your post into the SUBJECT line (not the body)
(3) Click OPTIONS tab
(4) Click on DELAY DELIVERY

11. Choose your date and time, close and send – DONE!

12. Ways to Schedule Posts Ahead of Time
• Use Tweetdeck

13. TWEETDECK – FREE TWITTER APPLICATION
• Made for Twitter but also
let’s you update Facebook,
MySpace, LinkedIn, Google
Buzz and Foursquare
• Great tool
• Memory hog

14. FIRST – REGISTER YOUR TWEETDECK ACCOUNT (IF YOU HAVEN’T ALREADY)

15. SECOND – CLICK ON THE CLOCK AT THE TOP RIGHT (UNDER THE 140)

16. Choose your date and time

17. Type Your post

18. If you manage multiple accounts, choose your account to post to
Right now it’s set to post to my personal Twitter account (see how it’s
brighter?) , but I could also click the first one and post to my Facebook at
the same time – or switch to the North Alabama Chapter of PRCA

19. And once your ready, click SEND (it says “today” only because that’s the date I chose)

20. It shows up in a new column called “Scheduled Updates”

21. A SIDE NOTE:
I’ve had my Tweetdeck account for a long time but was having trouble registering the
account. This fixed the problem for me.
Just sharing

22. Ways to Schedule Posts Ahead of Time
• Use Hootsuite

24. I haven’t used Hootsuite much (I’m a Tweetdeck gal) but it’s still simple:

25. NOW LET’S TALK MONITORING

26. Ways to Monitor Social Media
• Use Google Alerts

27. Go to Google.com/alerts and sign up for email alerts to be sent to you.
Whenever the key words that you enter in as your ’search terms’ show up on the
world’s largest search engine you will be notified in your inbox.
You can also use this tactic to monitor what is going on with your competition.

28. Ways to Monitor Social Media
• Use Social Mention

29. Social Mention does the exact same thing as Google Alerts but specifically monitors social
media chatter.
Enter your search terms, click on which media sources you want to watch, all done through
email notifications

30. Ways to Monitor Social Media
• Use Twitter search

31. go to “search.twitter.com”

32. Use the “advanced search” option to focus even more
Want to focus on a
certain city?

33. BONUS ROUND!
AND NOW A FEW THINGS TO
REMEMBER ABOUT ETIQUETTE

34. 5 mistakes that turn people away

35. Mistake #1:
Talk about Yourself.
Relentlessly.

36. Social Media Explorer founder Jason Falls.
“Too many companies treat
social platforms as conventional
one‐way communication channels,
rather than a medium for genuine
dialogue with customers.”

38. Mistake #2: Ignore Your Fans

40. Mistake #3:
Ignore
Complaints.

43. Mistake #4:
Break Your
Promises.

44. Mistake #5:
Just Make Noise.
People are willing to give a LIMITED amount of their attention to advertising or
promotional messages. But they want it to be relevant to them. And they
really want it only in exchange for free or cheap content.
So what are you giving people in exchange for their attention?

45. LORI MILLER
WHNT News 19
lori.miller@whnt.com
twitter.com/LoriMillerWHNT
about.me/lorimiller