From Miles Technologies' Marketing Division, this presentation gives an overview of how companies can enhance their online brand through social media from an Online Marketing Specialist.

1. Enhancing Your Online Brand Through Social Media Presented by Miles Technologies August 24, 2011

2. What Defines Your Brand? Logo Color Schemes Slogan Core Business Values Key Messages/Concepts Anything that distinguishes your business from the rest!

4. Less Predictable

6. Your Online Brand: 3 Considerations Consistency Do you have a consistent look and feel? Visibility What percentage of the SERP’s do you own for branded searches? Sentiment What are consumers saying about your brand?

7. Brand Consistency Potential customers searching for you online are seeking information about what your business offers, what they can expect from you, etc. A consistent brand makes sure that you are answering these questions the same way on every online platform you use. This includes both written messages and visual cues (graphics/logos/color schemes).

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12. Brand Consistency (continued) Considerations for Getting Started Start Small: Simple graphical customizations to your Facebook profile photo or Twitter background can go a long way. Plan Your Message: Different social media platforms have different character limitations. Craft your primary message so that it can be broken down into smaller snippets (150 words, 50 words, 25 words).

13. Brand Visibility How easy is it to find your brand online? Take the time now to do a test search on Google for your company name. What do you see?

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16. Improving Your Brand Visibility Social Media LinkedIn, Twitter, Facebook, YouTube, Etc. Content Distribution Press Releases, Articles, Blogs Directory Listings Manta, MerchantCircle.com, Google Business Listings Multimedia Photos, Videos

17. Custom Social Media URL’s Twitter http://twitter.com/milestech Facebook http://www.facebook.com/MilesTechnologies LinkedIn http://www.linkedin.com/company/miles-technologies

18. Custom URL’s Twitter URL: Defined by your username (some character limitations) Facebook URL: Once your page has 25 fans, you can set your username. Go to facebook.com/username as the person who created the fan page. Then, click “set a username for your pages” and you’ll be free to set your name. Important Note: Once you set a username for a page, you cannot change it!

19. Custom URL’s (continued) LinkedIn Public Profile

20. Custom URL’s (continued) Click “Edit Profile” to customize your URL:

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22. Brand Sentiment What are users saying about your brand on social media sites?

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25. Brand Sentiment What does this mean for your online brand? To protect your brand, you must implement a plan to monitor and respond to consumers via social media platforms.

26. Brand Sentiment (continued) Monitoring Your Online Brand Facebook If you are the owner/admin of a page, you are eligible to receive an email from Facebook every time a user posts or comments on your wall. Twitter Twitter will alert you via email when one of your followers mentions you on the site.

27. Brand Sentiment (continued) An additional tool for monitoring your online brand: Google Alerts Google Alerts are email updates that alert you when a specific phrase is indexed by Google.

28. Brand Sentiment (continued) To set up Google alerts, go to http://www.google.com/alerts

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36. Brand Sentiment (continued) Responding to consumers via social media platforms. Considerations: Creating a plan before an incident arises is the best way to ensure proper response (to both positive and negative feedback). Who will respond? What types of responses are appropriate? What is the goal for timely response to brand sentiment issues?

37. Thank you for joining us! Questions about today’s presentation? Need help implementing these & other tools? Interested in a free SEO Evaluation? Contact Us!www.MilesTechnologies.com800-496-8001 Courtney Gager: Lead Online Marketing & PR Specialistcourtney@4miles.com