Twitter getting started reviews the Twitter basics, best practices and tips and tricks and also dives deep into platforms to help you build your online communities and ways to measure your Twitter success.

1. Twitter Getting Started
Milena Regos
Out&About Marketing

2. Challenges:
1. It’s just for kids
2. It takes too much
time
3. It’s too confusing
4. I don’t see the value

3. • Award winning marketing professional with 19 years of
traditional and digital experience in B2C and B2B.
• Founder/Principal Out&About Marketing, digital
marketing and social media consultancy focusing on results.
• Frequent speaker on marketing and social media. Past
appearances include American Institute of Floral Designers,
Strategic Marketing Group Technology & Marketing
Conference, American Marketing Association, UNR, 1-800-
Flowers and more.
• Native Bulgarian. Skier, paddleboarder, mountain biker, yogi.
• On Twitter since 2006.
About Me

4. What is Twitter?
• Micro-blog
• Public chat
• Mobile friendly
• 140 characters message
• Can include a link and shorten
the link with a url shortener
• A great way to meet people
• Instantly connect to what’s
important to you
Source: Compete.com

5. Twitter lingo
• Mention - you can mention someone with their twitter
handle @milenaregos how are you today?
• Retweet - you can retweet a tweet by adding RT in front.
• Hashtag - using #whatever you can create hashtags that
allow people to follow a discussion. Great for chats,
conferences and SEO. #justdon’toverdoit
• Followers - people who follow you
• Following - people whom you follow
• DM - Direct Message is a private tweet.You can only send
to people who follow you.
• Lists - way to organize your following
• Link - a link to a website, blog, image, video
• Favorites - tweets that you favorite (similar to
bookmarks)

6. Home will show you
the tweets from
everyone you follow
This is your profile

9. How to build an
engaged following
• Organize your following with lists.
• Subscribe to good lists.
• Follow hashtags
• Participate in tweetchats
• Talk to people
• Retweet good content
• Analyze your competitors
• Meet 5 new people every day

10. Twitter lists

11. Exercise: Create 5 lists
that to you can add
people to

12. 10 tools to build your
community
1. Wefollow.com
2. Twellow.com
3. Followerwonk.com
4. FriendorFollow.com
5. Backtweets.com
6. Nimble
7. SocialBro
8. SocialOomph
9. Commin.it
10. HootSuite

16. Find people to follow

22. 1. Optimize your profile. Include a Call to Action in your
header image. 2,048 pixels x 1900 pixels; 72 pixels/inch.
Include keywords in your Bio that will help with SEO.
2. Tweet interesting things — be insightful, humorous,
useful.
3. Tweet more about other people that yourself.
4. Promote your Twitter presence on your website/blog.
Grab a widget from twitter.com/about/resources/widgets.
5. Add your Twitter handle to your marketing collateral -
business cards, email signature, signage.
10 Twitter Tips & Tricks

23. Homework: Optimize
your profile

24. 6. Avoid creating multiple company Twitter accounts.
7. Use a third-party service like HootSuite to listen,
collaborate, manage, monitor and measure.
8. Make sharing easier - add Twitter sharing buttons
to your content.
9. Add your Twitter link to Facebook, LinkedIn,
YouTube,Tumblr, Instagram.
10.Schedule tweets in advance - SocialOomph.com.
10 Twitter Tips & Tricks

25. Homework: Connect
your Twitter profile to
other social networks.

27. To get a HootSuite Account: http://www.outandaboutmarketing.com/free-stuff/

28. Best Practices
• Be personable
• Listen
• Engage
• Spend 10 min each day; START
CONVERSATIONS
• Plan your tweets in advance
• Amplify your impact - Connect with people in
your industry, promote others
• Tweet sharable content - include media, links to
interesting content
• Sources for finding interesting content:
Alltop.com, Feedly.com, FlipBoard, Zite, your
network

29. Source:TechCrunch

30. Measure
Start with goals:
• Number of followers
• Reach
• Retweets/Mentions
• Clicks
• Influence
• Web Traffic
• Leads
• Sales

33. Challenges Solved:
It’s just
for kids
It takes
too much
time
It’s too
confusing
I don’t
see the
value

34. And don’t fall in this
trap

35. Questions?
Milena Regos
Out&About Marketing
milena@outandaboutmarketing.com
Twitter: @milenaregos
Slides available on slideshare.net/milenaregos
All images are credit of CreativeCommons unless
indicated otherwise.