A Facebook for Business presentation for SMG Marketing & Technology Workshop 2011 in Lake Tahoe

1. Facebook for Business
Milena Regos
Twitter hashtag: #ttm11
@milenaregos
http://www.slideshare.net/milenaregos

2. 65% of
online adults
use social
networking
sites
Source: Pew Internet, Aug 26, 2011

3. 98% of
online
adults
18-24 use
social
networking
sites
Source: Media Post Oct 7, 2011

7. Facebook reaches 3 out of
every 4 Internet users in the US
Source: Comscore, February 2011

8. Facebook reaches 3 out of
every 4 Internet users in the US
Source: Comscore, February 2011

9. 1 out of every 8
minutes online is spent
on
Source: Comscore, February 2011

10. 1 out of every 8
minutes online is spent
on
Source: Comscore, February 2011

11. Your Facebook Strategy
Crystal Clear

12. Let’s talk about:
• Engagement
• Best Practices
• Apps
• Metrics

13. Engagement
• Your Page Wall - First Impression!
• Their News Feed - EdgeRank
• Apps
• Open Graph/Social Plugin
• FB Advertising

14. Your Page Wall - Landing Tab
CLARITY

15. Your Page Wall - Landing Tab
Bragging
rights

16. Your Page Wall
Entertainment
=
Engagement

17. Your Page Wall - Landing Tab
Contest

18. Your Page Wall - Landing Tab
Enticing

19. Your Page Wall - Landing Tab
Brand
Promise/
Memories

20. Your Page Wall - Landing Tab
Variety; 12
ski resorts

21. Your Page Wall - Landing Tab
New product
announcement

22. Your Page Wall - Landing Tab
Emotional
connection

23. Your Page Wall - Landing Tab
Give people a
reason to like
you

24. Your Page Wall - Landing Tab
Access
to
photos
from
past
event

25. Your Page Wall - Landing Tab
Call to Action

26. Takes
you
directly
to an
online
shop
within
Facebook

27. A custom landing page will
double your “likes”
23

28. Does your “like” count
really matter?
• Businesses with 501 to 1,000 Facebook fans
had 3.5x more traffic than those with 1 to
25 fans.
• Businesses with over 1,000 Facebook fans
had 22x more traffic.
Source: Facebook Social Media Summit 2011; Amy Porterfield; Hubspot research from over 4,000 companies

31. 54% don’t
want to be
bombarded
with messages
or ads

32. Make sure
people can
interact
with your
page wall

33. Your Page Wall

34. Facebook custom landing
tabs & apps software
• iwiPage • Lujure
• MyTab • ShortStack
• PageModo • FaceitPages
• NorthSocial • AppBistro
• WildFire • TabFusion
• TabSite • Friend2Friend

35. My Page Wall - Landing Tab

36. Engagement
✓Your Page Wall - First Impression!
• Their News Feed - EdgeRank
• Apps
• Open Graph/Social Plugin
• FB Advertising

37. Their News Feed - EdgeRank
Moontoast.com

38. Their News Feed
Fans
love
photos/
images

39. Their News Feed
Use
beautiful
images

40. Their News Feed
Shares
is the
name
of the
game

41. Their News Feed - The Share Button

42. Their News Feed
Keep it short.
Ask Q’s

43. Their News Feed
Keep it
short. Ask
Q’s

44. Their News Feed
Fill in
the
blank

45. Their News Feed
Ask them to
like it

46. Their News Feed
Create a poll

47. Their News Feed
Photo of the
Day

48. Best Practices
• Keep it to less than 80 characters!!
• Experiment with frequency: 1x/day; 6-12 for media companies
• Post in the morning
• Post on weekends - 35% of users log in during the weekday
(ExactTarget study)
• Post after business hours
• Call to action
• Use long URLs!!

49. Engagement
✓Your Page Wall - First Impression!
✓Their News Feed
• Apps
• Open Graph/Social Plugin
• FB Advertising

50. Apps
Book online

51. Apps
Contests

52. Apps
Create a
community

53. Apps
YouTube
videos

54. Apps
Twitter
integration

55. Apps
UG Product
design

56. Apps
Mobile App

57. Apps
Website
integration

58. Apps
Email
collection

59. Engagement
✓Your Page Wall - First Impression!
✓Their News Feed - EdgeRank
✓Apps
• Open Graph/Social Plugin
• FB Advertising

60. Open Graph/Social Plugins
Use social
proof
everywhere

61. Open Graph/Social Plugins

62. Open Graph/Social Plugins
Social
proof

63. Open Graph/Social Plugins
CNN Social
Plugin
customizes
news

64. Engagement
✓Your Page Wall - First Impression!
✓Their News Feed
✓Apps
✓Open Graph/Social Plugin
• FB Advertising

65. Happy Birthday from Diamond Peak!
Offer: Free Birthday Lift Ticket
promoted with Facebook ads
Results:
• 10,655,283 impressions
• 365% increase in likes
• 30% increase in post views
• 42% increase in post feedback
• 464 new customers
• Cost: $1,897.99
• The campaign received
Hermes Platinum Award for
social media campaign

66. Facebook Insights Part 1:
Offer: Free Birthday Lift Ticket
promoted with Facebook advertising

67. Facebook Insights Part 2:

68. How do you know your
strategy is working?

69. Metrics/Facebook Insights

70. Metrics/Facebook Insights

71. Facebook Insights

72. Facebook for Business
in Summary
• Engagement
• Your Page Wall - First Impression!
• Their News Feed - EdgeRank
• Apps
• Open Graph/Social Plugin
• FB Advertising
• Best Practices
• Apps
• Metrics

73. Be Yourself. Be Human.

74. Thank you!
Milena Regos
@milenaregos
milenaregos@gmail.com
775-771-6863
http://www.outandaboutmarketing.com
http://www.slideshare.net/milenaregos
Images photo credit: Creative Commons