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1 de 13
Professional social networks –
for researchers
Milan Zdravković
Facebooks in suits
viadeo.com (France) xing.com (Germany)
LinkedIn – the best fit
LinkedIn – the best fit
◦ Launched on May, 2003
◦ More than 200 M users (11 M
from Europe, 100 M from USA)
◦ No. 2 social network in USA
◦ Revenues are coming from
talent solutions, marketing
solutions and premium
subscriptions
◦ LinkedIn was the 14th most
visited website in the world in
Nov 2012 (Alexa traffic rank)
◦ Will it open the arena of
products for Social Enterprises?
Features
Features
◦ Create and maintain list of professional contacts
◦ Get introduced to 2nd
and 3rd
level of contacts
◦ Design and advertise the professional profile
– Find jobs, people and business opportunities by search or by
“following” companies
◦ Advertise companies
– Create company pages, list products and services
– List jobs and search for potential candidates
◦ Ask questions for the community (LinkedIn Answers)
◦ Groups
– Forum discussion, polls
◦ Embedded applications
– Amazon reading list, TripIt, WordPress, SlideShare
Gated-access approach
Gated-access approach
◦ contact with any
professional requires
either an existing
relationship, or the
intervention of a contact
of theirs
Social job search
“Social” job search
◦ Consult your contacts
about the jobs
◦ Get introduced to
decision makers in your
network
Social job search
“Social” job search
◦ Find companies
who are hiring and
have employees
from your network
ResearchGate
ResearchGate
◦ If LinkedIn is
Facebook for
professionals, than
ResearchGate is
LinkedIn for
researchers
◦ Over 2.6 M users
◦ approx. 35 M papers
Features
Features
◦ Self-archiving
– Publishing papers, datasets
◦ Find potential collaborators
◦ Collaboration
– Ask questions, participate in discussions on specific topics
– Setup projects, exchange data files, manage tasks
◦ Build reputation through a reputation score and IF
– Personal
– Institutional
◦ Post jobs, search job listings
Researcher on ResearchGate
Researcher on ResearchGate
Goin viral with your papers
Goin’ viral with your papers on ResearchGate
Typical problems
Typical problems
◦ The redundancy
– Publications cannot be removed or even
sometimes – cannot be edited (when imported)
◦ Background noise
– High-number of non-informed, sometimes even
absurd questions
◦ Lack of original service
– All features are already offered by other websites
Enjoy your coffee !

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Professional social networks - for researchers, Milan Zdravković

  • 1. Professional social networks – for researchers Milan Zdravković
  • 2. Facebooks in suits viadeo.com (France) xing.com (Germany) LinkedIn – the best fit
  • 3. LinkedIn – the best fit ◦ Launched on May, 2003 ◦ More than 200 M users (11 M from Europe, 100 M from USA) ◦ No. 2 social network in USA ◦ Revenues are coming from talent solutions, marketing solutions and premium subscriptions ◦ LinkedIn was the 14th most visited website in the world in Nov 2012 (Alexa traffic rank) ◦ Will it open the arena of products for Social Enterprises? Features
  • 4. Features ◦ Create and maintain list of professional contacts ◦ Get introduced to 2nd and 3rd level of contacts ◦ Design and advertise the professional profile – Find jobs, people and business opportunities by search or by “following” companies ◦ Advertise companies – Create company pages, list products and services – List jobs and search for potential candidates ◦ Ask questions for the community (LinkedIn Answers) ◦ Groups – Forum discussion, polls ◦ Embedded applications – Amazon reading list, TripIt, WordPress, SlideShare Gated-access approach
  • 5. Gated-access approach ◦ contact with any professional requires either an existing relationship, or the intervention of a contact of theirs Social job search
  • 6. “Social” job search ◦ Consult your contacts about the jobs ◦ Get introduced to decision makers in your network Social job search
  • 7. “Social” job search ◦ Find companies who are hiring and have employees from your network ResearchGate
  • 8. ResearchGate ◦ If LinkedIn is Facebook for professionals, than ResearchGate is LinkedIn for researchers ◦ Over 2.6 M users ◦ approx. 35 M papers Features
  • 9. Features ◦ Self-archiving – Publishing papers, datasets ◦ Find potential collaborators ◦ Collaboration – Ask questions, participate in discussions on specific topics – Setup projects, exchange data files, manage tasks ◦ Build reputation through a reputation score and IF – Personal – Institutional ◦ Post jobs, search job listings Researcher on ResearchGate
  • 10. Researcher on ResearchGate Goin viral with your papers
  • 11. Goin’ viral with your papers on ResearchGate Typical problems
  • 12. Typical problems ◦ The redundancy – Publications cannot be removed or even sometimes – cannot be edited (when imported) ◦ Background noise – High-number of non-informed, sometimes even absurd questions ◦ Lack of original service – All features are already offered by other websites

Notas do Editor

  1. It was very interesting to find out that business plan for making this venture profitable is based on “charging companies and universities for using it to advertise jobs”, and to operate a marketplace for laboratory materials.