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Notes for presenter:This presentation is meant for net new customers who are being exposed to desktop and application virtualization for the first time. For customers who have a good understanding of VMware View, we recommend using the “What’s new with VMware View 4” customer facing presentation.Please use the VMware View in-depth technical presentation for a deep dive into each of the components and features high lighted in this sales presentation.Recommend using only 2 case studies as part of the overall presentation. Additional VMware View customer use cases can be found at http://www.vmware.com/customers/
The Desktop Revolution is Here – We’ll talk about Why the time is right to adopt a VMware View virtual desktop solutionWhat is Driving the Virtual Desktop? – Next we’ll discuss the challenges that IT and end users faced with which can be addressed with the VMware View solutionVMware View 4 Built for Desktops – We’ll then cover the components that make up the VMware View virtual desktop solutionVMware View 4 Deployment – We’ll discuss some deployment scenarios VMware View 4 Next Steps – close with some next stepsQ&A – and we’ve left time for and questions that were not answered during the presentation
IT organizations are faced with a variety of challenges associated with managing the desktop infrastructure. These challenges include the following:I’m required to do more with less - IT departments are routinely asked to do more with smaller budgets, less headcount and demand from end users continues to increaseWe spend too much time recovering lost data – lost data = lost user productivity and recovering data from a failed drive can be expensive. Windows 7 is here - disruptive events, such as the introduction and adoption of Windows 7 force IT to research, test, pilot, etc… adding to the existing workloadIt’s Difficult to respond quickly – Global companies with users distributed across time zones require IT and helpdesk support around the clock. I spend a lot of time on desktop support calls – companies spend a significant amount of time and money addressing end-user problems via the help desk
With all these challenges, come rising IT costs.A recent IDC study in 2009 sponsored by VMware indicates that for every $1 spent on hardware purchases, enterprises pay $3 to support that hardware —a 1:3 ratio.That’s a significant hit on IT budgets. As desktops get more complex and end users get more sophisticated it’s not getting any betterSupport costs include patch deployment, software deployment and upgrades, asset management, and inventory.
Desktop virtualization can help IT organizations simplify the management of the desktop infrastructure and the technology is ready now.Desktop virtualization is past the point of being an experiment and has reached a tipping point of mass adoption…why?Lower TCO by 50% - Organizations are leveraging technology such as application virtualization and storage optimization to reduce the overall cost of the virtual desktop environment. This also includes reduction in component costs such as storage and thin clients. See the IDC TOC/ROI study – “Quantifying the Business Value of VMware View”Ease Windows 7 Migration - Disruptive events like Windows 7 and new compliance mandates can be handled more efficiently with virtual desktops, requiring fewer IT resourcesTechnology is ready – Specific desktop enhancements have been made in VMware vSphere and VMware View to ensure best in class scalability, availability, performance and manageabilityUser adoption is on the rise – More and more customers are adopting virtual desktop solutions and moving from pilots to larger production deploymentsBroad ecosystem of partners - this includes important infrastructure such as network, storage, security, server, thin clients, etc. companies that have been tested with and have built solutions around virtual desktops
The market is ready and VMware is the right desktop virtualization solutionMost proven, mature technology – VMware is the most trusted and most widely deployed virtualization vendor Over 1 million seats sold, 7000+ customers – VMware has sold over 1 million desktop virtualization seats to over 7000 customersOver 1700 Channel Partners Selling View – We have the support and momentum of over 1700 channel partners who are selling the VMware View solutionBroadest Technology Ecosystem – VMware has partnered with the leading vendors of solutions in networking, security, storage, server, thin client and more to ensure that View works well and is validated with supporting infrastructure.
There remains an ongoing struggle between users and IT. At its core is freedom (users) vs. control (IT)To be the most productive, users also want anytime, anywhere access to data and corporate systems. They want to work from home, in an airport, or at the local coffee shop, and they want the laptop experience to just like they were using a desktop at work. Users also have a diverse set of needs across operating systems, apps and devices – all of which differ from one user to another. This creates an increasingly complex IT infrastructure that needs to be managed. These needs are often in direct competition with IT. A user’s freedom usually equates to IT headaches. Traditional desktop management binds a user their OS and apps to their hardware – creating a delicate IT stack that can easily be broken when one of the components requires or encounters a change. Multiply that across all of the possible configurations in an organization and you quickly have an unmanageable environment that leads to compliance and security risks, increased help desk calls, and impacts SLAs—and, ultimately drives up IT costs.
The traditional approach of device-centric computing—where all components (applications, OS, data, user profiles) are tightly bound to the specific device is difficult to maintain and support. A problem at one layer can destroy entire stack. Device and data recovery is difficult and costly. Locally stored user data and settings are almost always lost. The result? Most organizations just replace or re-image the whole PC. An expensive and labor intensive proposition.
At VMware, we believe that virtualization is the solution – addressing the requirements of both IT and end-usersIn simple terms, virtualization breaks apart each component from the device— OS, Applications and Persona (user profile + data) This isolates and encapsulates each component from one another, so that the can be managed and patched separately and more efficientlyVirtualization assembles the components and delivers them as needed providing a robust and flexible servicefor end-usersThis is personal computing, not personal computers.
The desktop components (OS, Applications and Persona) are isolated, flexible entities that can now be run and centrally managed from the datacenter or cloud User desktops can be dynamically assembled and delivered as a managed service to thick or thin clients over the network for a flexible and robust end user experience, regardless of end user device or locationThe benefits of delivering desktops as a managed service include:Simplified and automated desktop management (provisioning, patching and upgrading)Increased security and controlIncreased levels of service for end usersReduced operational costs
Delivering desktops as a managed service provides the best of both worlds enabling IT with more control and end-user with more freedomIT ControlDesktops and data are secure in datacenter – Users can access desktops remotely but data never needs to leave the data center.Manage from a central location – IT no longer has to visit end devices for updates and patching.Reduced Costs – desktop virtualization enables IT efficiencies which helps to reduce IT costs (OpEx)End-user FreedomDesktops tied to end user identity not devices – end-users can access their desktops from a variety of devices and always have access to their applications, data and personal settingsApplications and data available 24/7 – by leveraging vSphere and storage infrastructure features, desktop virtualization enables higher levels of availability and automated backup of dataRich desktop experience – features and functionality of a traditional desktop with the added bonus of freedom and flexibility with none of the headaches
VMware View offers significant, tangible savings with the ability to reduce the overall Total Cost of Ownership (TCO) for desktops by up to 50% See the IDC report “Quantifying the Business Value of VMware View” (Sept 2009)CAPEX savings- reduction to costs associated with hardware and infrastructureLower cost storage options – our partners such as NetApp have new low cost storage optionsConcurrent User Pricing - you only need to buy licenses for those users who are active. Think of a call center with 1000 users and 2 shifts. With this scenario you only have to buy 500 licenses of View Delayed Hardware Refresh – with desktops running in the datacenter existing end devices (laptops & PCs) can reused and extended beyond the traditional lifespanOPEX saving – cost associated with managing the desktop infrastructureAverage 50% fewer help desk calls – desktop virtualization simplifies desktop management and removes the burden from the end-user. VMware View customers have reported significant reduction in help desk calls. 55% reduced desktop management time – IT can more efficiently manage virtual desktops including patching, upgrading and rolling out new imagesAbility to provision users in minutes – new users can be quickly provisioned (given a new desktop) based on a standardized, parent desktop image reducing the burden on ITPatch or update from a single image – IT can patch and update desktop images centrally and does so by working with fewer parent imagesIncreased productivity – benefits realized by end users that result in improved bottom line68% reduced end-user downtime – virtual desktops benefit from robust high availability features in the platform meaning applications and data are always availableAutomated desktop and data backup – not only does this mean that desktops and data are always available but end-users don’t have to worry about doing this manuallyIf an end device should fail users are back on line quickly since their applications and data are all stored in the data center
The following high level architecture diagram gives you an overview of the VMware View solution and where all of the components fitNOTE: we again highlight the 3 key components of the solution - Platform, Management and User ExperiencePlatformvSphere for Desktops VMware View is tightly integrated with vSphere and therefore leverages and benefits from the robust set of features in that platformvSphere includes many features and optimizations built specifically for delivering VMware ViewvCenter (Not Shown) is used to manage the virtualization platformManagementVMware View Manager View Manager is the core to the VMware View solution providing centralized management of the desktop environment and brokering of connections to desktops in the data centerVMware View ComposerView Composer delivers storage optimizations to reduce storage requirements and simplify desktop managementVMware ThinAppThinApp address the requirement for application virtualization in both virtual and physical desktop environmentsUser ExperienceUsers can access their virtual desktops from a variety of devices including desktops, laptops and thin clientsThese users can be on the LAN or across the WANVMware View has a number technologies addressing user experience which we will talk about in the following slides
View composer helps IT scale to manage thousands of desktops by simplifying the desktop infrastructureAs mentioned in the previous slide View Composer enables the ability to separate the User Data Disk (user’s personalized data) and the Disk Image (OS & Applications common across users)With this model IT is able to streamline desktop management by managing fewer Disk Images as seen in the previous slide.Quickly provision new users by spawning new desktops based on the common Disk ImageSimplify updating, patching and upgrades since fewer images need to be touched by ITUpdates are guaranteed to be applied with no user intervention required
VMware has addressed user experience head on in View 4 with the release of the PCoIP display protocol.PCoIP is a new high performance display protocol delivered in View 4 that is purpose built to deliver a superior end user experience from the task worker to the designer on LAN or across the WAN.Built for DesktopsUnlike traditional display protocols (like RDP) that were originally developed for delivering applications on the LAN, PCoIP was built specifically for the challenge of delivering a rich desktop experience to today’s demanding end-users.Designed for the LAN or WANThe PCoIP protocol is designed to deliver the best user experience to end-users accessing their virtual desktop from any locationLAN users will get an excellent user experience that is comparable to a traditional desktopWAN users will get a productive desktop experience depending link quality (bandwidth and latency). PCoIP has adaptive technologies built in to ensure the best user experience regardless of network conditionsEnd to end software implementationThe View 4 PCoIP protocol is a software solution that does not require any special hardware to runThis supports a software client (View Client) connecting through View Manager to a virtual desktop hosted in the datacenterThe View solution can, however, leverage hardware PCoIP acceleration to address requirements for the very high end usersSuperior Desktop Experience From The Task Worker To The Power UserPCoIP is also optimized to deliver a great experience to the full range of end-users regardless of the task being performed. We will talk more about this in an upcoming slideFlexibility to Address the Widest Variety of Use CasesWith the software implementation and the ability to leverage hardware for the very high end, the VMware View solution has the unique ability to address the full range of use cases with a single solution
With a desktop virtualization solution it is important to provide end-users with an experience that matches that of their traditional desktopThe following are some of the key components to ensure a superior desktop experience:Rich Media & Graphics – support for pictures/graphics and rich media such as video and flash contentMultimedia Redirection – providing the ability to redirect content to be rendered on the client device instead of in the datacenter where the virtual desktop is. With redirection local resources can be leveraged to deliver the best user experienceProgressive Build of Graphics – With the ability to quickly deliver a low resolution image and build up to the full resolution image, PCoIP ensures that end-users can be productive even when they are faced with less than optimal network conditions.Productivity Applications – support for productivity applications such as Microsoft Office (Word, Excel, Power Point), Adobe Acrobat, Web Browsers, data entry, home grown applications and more True Multi-monitor – PCoIP has the ability to support up to 4 monitors and treat them all independently for things like resolution and pivot. This is not stretching the desktop as some protocols doUSB redirection – Input from a USB device that is plugged in to a local client will be directed to the virtual desktop in the data center. This will enable a user to plug in something like a memory stick and access it from their virtual desktop. Other supported devices include but are not limited to, mass storage devices, USB printers, scanners, etc…
The Offline Desktop feature addresses end-user requirements to disconnect from the network and still have access to their virtual desktopWith Offline Desktop the virtual desktop is checked out of the data center (downloaded to the local machine)The end-user has full access to work with their desktop environment without a network connection such as when they are on an airplaneWhen the end-user goes back online, any changes are synchronized with their desktop back in the datacenterIT policies can be extended to the desktop when it is offline so the desktop and all data is still secureThe entire desktop is encryptedIT can set policies to require a check in within a given amount of time or else access to the desktop will expireOffline desktop component of VMware View increases productivity by enabling end users to work offline and run managed virtual desktops locally for the best user experience. Offline Desktop is an experimental feature which means customers can try it out in their environment but we do not recommend or support it in production.
O quetefazperder o sono ?<br />As informações e os dados sãonossosativosmaisimportantes. Gastamosmuito tempo recuperando dados perdidosde laptops roubados.<br />Como possomanteroumelhorar o gerenciamentodo desktop quandodevofazermais com pouco?<br />O Windows 7 estáaqui,devo me preparar para isso!<br />Gastomuito tempo emchamadas para suporteao desktop. Masprecisodarênfaseeminiciativasestratégicas de TI para realmenteagregar valor.<br />É difícil responder rapidamentequando os funcionáriosestãoemmovimento e espalhados no mundointeiro.<br />
Os custos do gerenciamento de PCs continuam altos<br />Para cada $1 gasto em hardware, as empresas gastam $3 para gerenciar…<br />$3<br />$3<br />Aumentando os custos de TI<br />$1<br />OPEX<br />CAPEX<br />Fonte: Estudo do IDC 2009<br />
A virtualização do desktop é a resposta neste momento<br />“…As condiçõessãoperfeitas para os PCs virtuais…”<br />—Wall Street Journal<br /><ul><li>TCO reduzido em 50%
O dilema do desktop: liberdade do usuário versus controle de TI <br />TI<br />Usuário<br />Aumentando os custos de TI<br />Acesso de qualquer local, a qualquerhora<br />Diversidade de dispositivo,SO e aplicativos<br />Riscos de segurança e conformidade<br />
A computação centrada nos dispositivos é o problema Componentes (Aplicativos, SO, perfil e dados) vinculados ao dispositivo<br />Aplicativos<br />Usuário<br />SO<br />Perfil<br />Dados<br />
A virtualizaçãoseparaoscomponentesLiberdadeparaosusuários, eficiência e controlepara a TI <br />Aplicativos<br />Dispositivos<br />SO<br />Perfil<br />Dados<br />
Custos reduzidos</li></ul>Liberdade do usuário final<br /><ul><li>Desktops vinculados à identidade do usuário final e não aos dispositivos
Os aplicativos e os dados estarão disponíveis 24 horas por dia, 7 dias por semana
Experiência valiosa de desktop</li></ul>SO<br />Aplicativos<br />Pessoal<br />
De onde vêm as reduções de custo? <br />Economia de CAPEX<br />VMware View 4 reduz o TCO do desktop ematé 50%<br />Custo de armazenamento e de hardware mais baixo<br />Preços simultâneos de usuário<br />Atraso na atualização de Hardware <br />Economia de OPEX<br />Em média, 50% a menos de chamadas ao help desk<br />55% de redução no tempo de gerenciamento do desktop<br />Capacidade de provisionar os usuários em minutos<br />Patch ou atualização a partir de uma única imagem<br />Aumento de produtividade<br />68% de redução no tempo de inatividade do usuário final<br />* Exemplos do cliente compilados a partir de casos gerais na indústria<br />Backup automatizado de desktops e dados<br />
Os desktops são executados em um data center seguro<br />Simplificação por meio do gerenciamento centralizado <br />A imagem de desktop está desvinculada do PC<br />Entrega o Desktop para o usuário através rede<br />
VMware View 4 – Criado para fornecer desktops como um serviço gerenciado <br />Plataforma<br />VMware vSphere para Desktops<br />Gerenciamento<br />VMware View Manager<br />VMware View Composer<br />VMware ThinApp<br />Experiência do usuário<br />PCoIP<br />Imprimir<br />Exibiçãoemváriosmonitores<br />Multimídia<br />Encaminhamento USB<br />
Componentes do VMware View 4<br />VMware View 4<br />VMware vSphere<br />View Manager<br />View Composer<br />Experiência do <br />Usuário<br />ThinApp<br />Virtualização de aplicativos<br />Gerenciador de desktopcorporativo<br />Aprimorada<br />Plataforma de virtualizaçãocomprovada<br />Otimização dearmazenamento<br />
View Manager: gerenciador de desktop corporativo<br />Integração perfeita com o VI3<br />Provisionamento automatizado de desktop<br />Gerenciamento centralizado de desktops<br />Dimensionável para organizações de qualquer porte<br />Acesso flexível e seguro a desktops de usuários finais<br />
Integração perfeita com o vSphere<br /><ul><li>Plataformatestada e aprovada
A plataforma de virtualização maisamplamenteimplantada
Conectar-se às ferramentas de gerenciamento deaplicativos existentes</li></ul>Vantagens<br /><ul><li>Minimizar o número de imagens de desktop gerenciadas
Simplificar as atualizações dos patches de aplicativo
Permitir o uso de várias versões de aplicativos</li></ul>Sistema operacional<br />Aplicativo<br />Aplicativo<br />Aplicativo<br />áreaisolada(sandbox)<br />Aplicativo<br />áreaisolada(sandbox)<br />Arquivosdo aplic.<br />Arquivosdo aplic.<br />VOS<br />VOS<br />Sistema operacional<br />
View Composer com ThinApp<br /><ul><li>Encaminhatodas as “gravações” dos aplicativos para o disco de dados, porpadrão
Reduza o número de imagensprincipaise o tamanho do disco básico
Forneçadireitosimplificado, implantaçãoe gerenciamento de aplicativos
Reduza os custos de armazenamento</li></ul>View Composer +ThinApp<br />"No momento, as atualizaçõesde aplicativossão um tipo de nãoevento…" Norton Healthcare<br />
Acessoflexívelaos desktops a partir de váriosdispositivos<br />PC/Laptop tradicional<br />Acesso do navegador<br />Suporte a thin client<br />Acesso ao navegadorno Windows, Linux e Mac<br />Windows ou<br />PCs redefinidos<br />Amplo suporte à indústria<br />
Fornecerumaexperiência superior a partirda LAN e WAN usando o PCoIP<br /><ul><li>Criado para desktops
Experiência superior em desktop do trabalhador simples ao usuário avançado
Flexibilidade para tratar uma grande variedade de casos de uso</li></li></ul><li>Fornecer uma experiência contínua de desktop <br />Mídia e gráficosricos<br />Aplicativos<br />de produtividade<br />Encaminhamento de multimídia<br />Vários monitores <br />verdadeiros<br />Criaçãoprogressivade gráficos<br />Encaminhamento USB<br />
Permitir acesso offline e mobilidadeAtualmente, offline é experimental<br /><ul><li>Verificar a MV hospedadapara o computadorfísico local
Estender as políticas de segurança e criptografia
“Heartbeat” de volta para o data center; os administradorespodemdesativar, se necessário
Verificarapenas no delta </li></li></ul><li>Próximos passos do VMware View 4 <br />
Saiba mais sobre o VMware View 4<br />Para obtermaisinformaçõessobre o VMware View:http://www.vmware.com/products/view/<br />Baixar e avaliar o VMware View:www.vmware.com/download/view/<br />Use a calculadora de TCO do VMware View:http://www.vmware.com/products/vi/calculator.html<br />
Perguntas e respostasRodrigo Rezenderrezende@vmware.com <br />Obrigado!<br />