Mikko

Aim High
A 20 Year Marketing Plan for
Mikko the Dreamer
Mikko M. Estolano
Ateneo Graduate School of Business
July 2013
http://mikkoestolano.blogspot.com

MY FUTURE IS IN MY HANDS…
A. Getting to Know Me
• Vision / Mission: A Life of Purpose
• Roles: The Many Faces of Mikko
• Brand launch: The Dreamer
B. Working on a Better Me
• The Secret by Rhonda Byrne
• The Law of Attraction by Joellyn Wittenstein Schwerdlin
C. Envisioning the Future Me
• Monitoring: Eye on the Prize
• 20 years from now: Some dreams realized, new dreams
are formed

VISION / MISSION
www.mikkoestolano.blogspot.comhttp://mikkoestolano.blogspot.com
My purpose in life is to be a steward of the Lord by
applying the teachings of the Church in the way I
conduct my personal and professional affairs. I will put
to use my God-given knowledge and skills in sales and
entrepreneurship in the service of my family, my
community and the Lord.

SUCCESS MEANS PERFORMING
6 MAJOR ROLES AND MORE
www.mikkoestolano.blogspot.com
1. Devoted Catholic
2. Caring son
3. Dependable brother
4. Reliable colleague
5. True friend
6. Responsible student

DEVOTED CATHOLIC
www.mikkoestolano.blogspot.comhttp://mikkoestolano.blogspot.com

CARING SON

DEPENDABLE BROTHER

RELIABLE COLLEAGUE

TRUE FRIEND

RESPONSIBLE STUDENT

Mikko Estolano, PAL
-O
REMEMBER ME

BRANDING: The Dreamer
I have chosen this logo to represent
my brand as I look at the kite as a
representation of one’s dream. I
believe that we start having dreams
about the lives we want for ourselves
in our childhood at about the same
way we learn how to fly kites. Just as
the picture depicts, flying kites, just
like dreaming should continue until
adulthood.

BRANDING: The Dreamer
Just like flying a kite, we must take
hold and ownership of our dreams
and steer those dreams as high as
possible. As the cliché goes, “Sky is
the limit.”

The Law of Attraction:
The Secret by Rhonda Byrne
•“Act as if you’ve already received.”
- I attract the things I want in life by visualizing that
they are already given to me or has already happened
to me. This optimistic attitude sends a positive signal
to the world.
•“ Everything is possible, Nothing is impossible”
-Being the “Dreamer” that I am, I aim for the good
things in life not just for me, but for those around me
as well. I work hard as I believe that nothing is
impossible through God’s grace and hard work.

Principle #1: Understand sympathetic vibrations – like
attracts like.
- I try my best to be a force of good in the workplace, in school, at home and
everywhere I go so as to attract positive things as well.
Principle #2: Raise your vibrations – the importance of
“feeling good.”
- Despite difficult situations, I always try to see the ‘silver lining’ and not be
defeated by challenges that come my way.
5 Basic Principles
by Joellyn Wittenstein Schwerdlin

5 Basic Principles
Principle #3: Change your mood – you have the power.
- I recognize that not everything is under my control, but that my emotions
are. Even in difficult situations, I try to keep my composure so as to be able to
decide the best course of action.
Principle #4: Follow this four-step process toward
“deliberate creation”:
- Knowing what I don’t want, getting clear on what I want and feeling what it
would be like to have what I want will allow the universe to
bring those things to me

5 Basic Principles
Principle #5: Allow the Law of Attraction to work – the
absence of doubt.
-I accept that the things I don’t like may happen, but at the same time, I believe
that I have the capacity to attract the things that I do want to happen.
Source: http://www.career-success-coach.com/index.php/2012/06/law-
attraction-basic-principles/

20 Years from today, I will still be
dreaming… Dreaming of new things
2013 2033
25 years old 45 years old
Single / In a relationship Married with 2 children
Taking up MBA / Employee Business Owner
Driving a Vios Owning a BMW, Lexus and Mercedes
Benz
Saving for my tuition Saving money for my retirement

STAYING ON THE RIGHT TRACK
• Gantt Chart of “My Life”
•Accomplishments
•Bank Account
•Family satisfaction

WHEN DREAMS COME TRUE, NEW
DREAMS SHOULD BE FORMED
As a Dreamer, I aim to inspire others to not be
afraid to aspire for great things. Through faith
and hard work, I believe that all things are
possible for the power to make them into reality
lies within us.

Mikko

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