Mike Wittenstein, experience designer, offered this presentation to job seekers at Atlanta's First United Methodist Church on how to use Story to land a better job faster. The presentation was delivered on October 15th, 2009.

1. Atlanta
10.15.2009

2. Your Story Matters!
How to Identify, Control,
and Amplify Your Story
Thanks...

3. Storyminers

4. We help leaders earn
their most important stories...
...by designing experiences
their customers rave about
45 Minutes

5. We Have 45 Minutes
• Let’s get started!
les.
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am
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Story and
, Co ntrol, y
r
Identify Your Sto
ify
Ampl
ps
ic al Ste
Pract
Change

6. Fear

7. What you know

8. Buying is Changing
Who
What you know

9. Buying is Changing
You
Who you know

10. Buying is Changing
Mike Knows!
770.425.9830
Brand Manager
Who knows you

11. You
Referral Agent Admin Professional
You You You
Brand Manager Social Media
You You
As of right
now, you
are a brand. You Not Easy

12. Personal Branding is
Not Easy
Worth it

13. But, it is
Rewarding
When You Do It Right
What is Personal Branding?

14. What is “Personal Branding”?

15. What is “Personal Branding”?
General Appearance LinkedIn
Clothes Facebook
Facial Expressions Resume
Smile ReputaIon
Voice Gossip
Experience Story
Skin Tone Leadership
Charisma Helpfulness
Genuineness Spitefulness
ReacIons Ego
Aroma/Odor AthleIc Ability

16. What is “Personal Branding”?
Experience Story

17. What is “Personal Branding”?
Experience Story
IdenyIfy

18. How to Identify Your Story
Listen
Different

19. Start With What’s Different
And Better TesImonials

20. Ask for Testimonials
• Listen for themes
• Capture turns of phrase
• Learn to see
yourself as
others do
Interview

21. Get a Friendly Interview
• Record a friendly interview
– Ask amazing questions
– Lead up to your focus
– Build on your strengths
– Turn the tables
• Now, you ask the questions ;-)
Focus

22. How to Identify Your Story
Focus
Not this

23. RFB

24. Declare Your
Reason for Being
Who?
What Outcome?
How?
RFB

25. Declare Your
Reason for Being
Who? I exist to help leaders
What Outcome? earn their most important stories
How? by designing experiences their
customers rave about.
See

26. How to Share Your Story
See
PerspecIve

28. Show

29. How to Share Your Story
Tell
Tools

30. Make the Tools
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Teach

31. How to Share Your Story
Teach
RFB

32. Tools That Teach
After
re
Befo
Barry
Jenkins’
Story

33. Create Your Own Sales Team
• 10 tell 10
Show what you DO

34. How to Own Your Story
Be Consistent
Own Your Story

35. Social Media

36. Social Media

37. Social Media
Control

38. You Can’t Really Control
What Others Say About You...
BriTany Spears, Lindsay Lohan, Paris Hilton

39. You can only control
what you do.
What can you do?

40. Own Your Story
QAlias

41. #1 Posi(on on ALL Major Search Engines

42. #1 Posi(on on ALL Major Search Engines

43. How To Monitor Yourself/Your Story
Consistent everywhere

44. Own Your Story
ping

45. Check self

46. Own Your Story

47. Type Any Name...

48. Review

49. Review
Everything on one slide

50. What you know
Who you know
Who knows you
Listen Focus See Tell Teach
Be about Something!
Find Your Story.
Be Your Brand.
Tools Be Your Own Brand Manager.
Not so hard

51. Be portable (fish)

52. Thanks!

53. Mike@MikeWittenstein.com
@MikeWittenstein on Twitter
Q&A
Thanks!

54. WWW.MIKEWITTENSTEIN.COM
Leave a card. Your Story Matters!
How To Find, Control, and Amplify Your Story
Get a handout. MIKE WITTENSTEIN
Mike Wittenstein Speaks To and Consults with Organizations that
Want to Create Memorable, Profitable Customer Experiences.
To control your story, make lots of
tools (web site, blog, bio, PowerPoint,
business card, videos, etc.) so that
At the September 15th meeting, you learned that wherever you appear on-line, the
how people buy talent is changing; that your own same clues are discovered about you.
Own your presence on-line. Use
story becomes the essence of your brand and that www.qalias.com in conjunction with
you are its brand manager. the usual tools, www.linkedin.com,
www.facebook.com, and
It’s not what you know or who you www.twitter.com. Don’t forget to
know...it’s about who knows you! check yourself out at
www.addictomatic.com to see how
you’re doing.
The core of your brand is your story. It’s what To amplify your story, create some
makes you unique, memorable, and worth great tools your referral network can
use to promote you. In professional
meeting (to those who don’t know you yet).
services, it’s always better to be
introduced than to introduce yourself.
To find your story, ask for testimonials Use your Reason for Being daily. Get a
and get some friendly interviews. Listen video clip of you at your best then
for the words others use to describe you share it widely.
then start to use them yourself. The This is what it takes
hardest and most important part of to make your brand
nailing your story is to write it from your brand portable—
audience’s perspective. and keep your
future secure!
Write a Reason for Being statement that identifies
who you serve, what outcome you produce, and Want to Learn More About Delivering
how you do it. It should be totally unambiguous. Great Customer Experiences? Call
Mike to discuss your needs and his
programs and consulting.
Info and Bookings (866) 770-9830 | Mobile (404) 229-5809 | Mike@MikeWittenstein.com
Thanks + Q&A

55. Remember...
No matter how much you try
or how much you spend,
your brand can’t be
any better
than what
your clients
experience.