Presentation at the KAIA Midwest Tech Conference, KC, August 2009

1. Effective Marketing Strategies for Selling Insurance in the Web 2.0 Era Mike Wise VP – Insurance Technologies IdeaStar Incorporated [email_address]

3. How much do you know?

5. Current Landscape Your Peers

6. ACT Web 2.0 Social Media Agent Survey Option Personal Agency Blog 17 7 Social Networking Sites 33 15 Wiki 19 7 Shared Media 25 1 Micro blogs 8 4 Virtual Gaming 3 1 Instant Messaging 26 15 Text Messaging 37 16

7. ACT Web 2.0 Social Media Agent Survey

9. Background, statistics on consumer Web utilization versus traditional advertising

11. Common myths about insurance agents, Web traffic, and closing business

13. Best Practices Agent-driven Web-enabled insurance sales strategies http://www.govaughn.com

15. Web sites “ The 8-second Rule” design and usability

17. Driving traffic buzz, content email, referrals social networks

19. Best Practices Agents using Facebook and Twitter

21. The RAW POWER of BLOGS

23. The Raw Power of Blogs

24. Integrated Strategies with Social Networks According to a social media study by Michael Stelzner for the Social Media Success Summit 2009, 88% of marketers in a recent survey say they are now using some form of social media to market their business… Source: Social Media Marketing Industry Report, March 2009 18 FriendFeed 26 Digg, Reddit or similar 28 StumbleUpon 38 Forums 38 Social bookmark sites 41 YouTube or other video 77 Facebook 78 Linkedin 79 Blogs 86% Twitter % Respondents Using Social Media Marketer's Use of Social Media Tools

25. Integrated Strategies with Social Networks

26. Why Integrated Strategies with Social Networks? http://www.youtube.com/watch?v=sIFYPQjYhv8

27. Final Exam

29. Helpful tools & Next Steps

32. Q & A Mike Wise Vice President – Insurance Technologies 216-674-1600 ext. 116 [email_address] http://blog.insurance-technologies.com / http://twitter.com/mikewise07 http://www.linkedin.com/in/mikewise07 Keeping the conversation going… KAIA Linkedin Group