1. VYON – Live Fan Pulse
A 360 Mobile Research Platform for Panels, Data Collection,
Customer Satisfaction, and other Market Research Metrics

2. Why Are Mobile Surveys More Relevant?
Context matters:
Feedback on the point of
experience is more accurate
and operational.
“Top of Mind Feedback”
Context matters:
Feedback on the point of
experience is more accurate
and operational.
“Top of Mind Feedback”
Mobile Plus 2

3. Inexpensively survey
Customers/Fans at any
venue using mobile
technology
Inexpensively survey
Customers/Fans at any
venue using mobile
technology
We design smartphone
specific surveys meeting
your organization &
affiliates research
objectives (1)
We design smartphone
specific surveys meeting
your organization &
affiliates research
objectives (1)
Fans are notified once in
the venue: Geo-location
Push, QR Codes on Game’s
program, Flyers, PA…
Fans are notified once in
the venue: Geo-location
Push, QR Codes on Game’s
program, Flyers, PA…
Incentives are
automated and
immediately
redeemable (2)
Incentives are
automated and
immediately
redeemable (2)
Results are available
live 24/7 on your
VYON’s secured
portal.
Results are available
live 24/7 on your
VYON’s secured
portal.
Live Fan Pulse – How it Works
(1) Short 2-3 min surveys. We recommend to stay uniform across the league, at least on the key metrics
(2) Depending on the facility concession’s infrastructures.

4. Live Fan Pulse – Benefits

5. Mobile Plus 5
Live Demo

6. 1st
Step - Getting fans to download the VYON App before/during the
event:
•Relevant and Attractive incentive to entice fans to sign up.
•Mass-Emailing to existing Fan base + Social Networks post
•App QR Code/Logo displayed on various materials within the facility (program,
tickets…)
1st
Step - Getting fans to download the VYON App before/during the
event:
•Relevant and Attractive incentive to entice fans to sign up.
•Mass-Emailing to existing Fan base + Social Networks post
•App QR Code/Logo displayed on various materials within the facility (program,
tickets…)
2nd
Step – Getting fans to take the satisfaction survey during/after the
games:
•Fans with the app will receive Push-Notifications based on current location (GPS);
Fans without the app will be able to access the survey using QR Codes or Short-URL.
•Instantly redeemable incentives such as Free hot dogs, Sodas, or Merchandise
discounts and gift cards. High-profile sweepstakes could be implemented as well.
2nd
Step – Getting fans to take the satisfaction survey during/after the
games:
•Fans with the app will receive Push-Notifications based on current location (GPS);
Fans without the app will be able to access the survey using QR Codes or Short-URL.
•Instantly redeemable incentives such as Free hot dogs, Sodas, or Merchandise
discounts and gift cards. High-profile sweepstakes could be implemented as well.
3rd Step – Check results live, assess, and make
educated Operational, Marketing and Commercial
decisions to:
•Address issues,
•Consistently improve fan satisfaction,
•Increase revenues as a direct result.
3rd Step – Check results live, assess, and make
educated Operational, Marketing and Commercial
decisions to:
•Address issues,
•Consistently improve fan satisfaction,
•Increase revenues as a direct result.
In-Venue Implementation

7. Process & Research Objectives
7Mobile Plus
Measure and Assess:
•Fans Demographics at the Stadium
•Fans Satisfaction with Overall Experience at the Stadium
•“Top of Mind” Sponsors Awareness and Brand Affinity
•Fans’ Sports and Media Habits
We Partner with the
organization
We Partner with the
organization
They promote our app to get
C-Sat for their events
They promote our app to get
C-Sat for their events
We build an engaged
proprietary mobile
community
We build an engaged
proprietary mobile
community

8. Case Studies – Sporting Events
NASL – Fan Pulse
•8 Clubs
•Partial Season: 5 Games day for a total of 16 games
•Average attendance: 3000
•50-75 completed surveys per game
•78% agreed to sign up to the VYON community
8Mobile Plus

9. Mobile App
& Mobile Web Mobile Panel of
engaged research
communities
QR Codes
Txt to SMS
Geo-targeting
Survey Platform
Full Service
Market Research
9
Mobile Plus : Solution
API
Mobile Plus
+
A full suite of mobile market research toolsA full suite of mobile market research tools

10. 10Mobile Plus
Technology Platform
Self Service Data CollectionSelf Service Data Collection Targeting ToolsTargeting Tools
DIY design survey
Manage survey
Real time analytics
Data export Geo-fencing Embedded
QR code
reader
Cross platform: Push, Email, QR
codes, Web, Mobile web, SMS, App
FB Connect
integration

11. 11Mobile Plus
Demo – Front end

12. 12Mobile Plus
Demo – Back end

13. About us – Our Parent Company: MV2 Group/EFG
• Founded in 1975
• Worldwide Headquarters in Paris, France
• U.S. offices in New York City and Downtown Miami
• Top 25 Market Research Firm Worldwide
• Largest independently-owned MR firm in France, Top 3 in Europe
• 165 Full-time employees (+ Thousands of Part-timers)
• $75 million global revenue in 2012
• CATI (telephone interviewing technology) pioneer in Europe: 1985 (Voxco)
• ISO 9001 quality certified since 1995

14. CONTACTCONTACT
Michael Wiesenfeld
Mike@GoVYON.com
+1 917.774.9626
Michael Wiesenfeld
Mike@GoVYON.com
+1 917.774.9626
Andy Berman
Andy@GoVYON.com
+1 786.208.2426
Andy Berman
Andy@GoVYON.com
+1 786.208.2426