Postgraduate Innovation Education - Practice based “ The MA Innovation in Practice at Goldsmiths comes at a poignant time in our cultural and technology and business history. Many of the Innovation writers of Design led, design facilitated or even trans disciplinary Innovation point to this. Innovation, seeing new things in new ways, especially brought into being using creative endeavor while working across a spectrum of contributing disciplines is now agreed to be the way, not only to create new and relevant Ideas, but also to enable them to come into being and be nurtured to a point that they become part of everyday culture.”

1. Masters Programme Leader:
Mike Waller Senior Lecturer
m.waller@gold.ac.uk
The MA Innovation in Practice gives you the
opportunity to bring your own innovation project
to develop within our postgraduate creative
studios and advanced prototyping facilities at
Goldsmiths.
http://www.gold.ac.uk/pg/ma-innovation-practice/

2. Judgement
Knowledge
Meaning
Mean
Event
Taste
Aesthetic
Focus
Care
Concern
Model
Presentation
Individual
Team
Group
Work
Instrument
Tool
Social
Technological
Cultural
Environmental
Innovation
Invention
in order to
Transform
Progress
Produce
Navigate
Negotiate
Legislate
Process
Pattern
Analysis
Ambition
Curiosity
Desire
Delivery
Moral
Memory
Method
Pedagogy
Practice
Business
Form
Organisation
System
Performance
Service
Product
Attitude
ArticulationEnvironment
in
Steps
Leaps
Changes
Developments
/Disruptive
Radical
or
Incremental
/Progressive
New Services This Programme is 70% Practice
New Products
New User Experiences
New Entertainment
New Events
New Forms of Designing
New Materials
New Information Design
New Ways of Making

3. What do you study?
Discourses of Innovation- current thinking about differernt
theories and practices of Innovation.
Creative Business- Explore and Apply creative business ideas and
commercialisation models to your own project.
Methods and Processes of Innovation- Learn and use various
including research, ideation and evaluation methods and
processes on your own project.
Studio Practice- Find a project after you start or bring a project to
develop in the MA Practice Studio at Goldsmiths.

4. Pi Studio
Pi Studio - The MA Innovation in Practice
is connected to the Pi Studio (prospecting
and Innovation Design Research Studio) at
Goldsmiths. The Pi Studio is actively involved
in innovation research with academic and live
industry research projects. Through the MA
Innovation in Practice you are able to work
with the Pi Studio to get hands on experience.
International Network - The opportunity to
work in innovation in a global context. The Pi
Studio connects the students with new and
emerging projects overseas as well as in the
UK and europe.
Live Projects - The opportunity to work in
innovation with research and Development
organisations like Microsoft Research, Kodak,
Nokia Research through live postgraduate
Projects in the Pi Studio.

5. Industry Endorsement
Support from Steven Kyffin former head Philips Research in Eindhoven.
“ The MA Innovation in Practice at Goldsmiths comes at a poignant
time in our cultural and technology and business history. Many of
the Innovation writers of Design led, design facilitated or even trans
disciplinary Innovation point to this. Innovation, seeing new things
in new ways, especially brought into being using creative endeavor
while working across a spectrum of contributing disciplines is now
agreed to be the way, not only to create new and relevant Ideas, but
also to enable them to come into being and be nurtured to a point
that they become part of everyday culture.”

6. Methods and Processes of Innovation
We use Methods and Processes to explore
your project.
You develop skills in Innovating

7. Building a tool kit of methods and processes for Innovating.

8. Bring your own project or topic to the masters.
We use this map to define your project.
The Project Map

9. Skills- Thinking through drawing
We teach you how to use drawing to think with.
We call this ‘Reflexive Drawing’...

10. Exploring time through group drawing
Methods of Innovation include tools to explore how ideas are
disruptive or incremental...

11. Methods & Processes
Past Now Future
Past Now Future
Forecasting
Backcasting
Regular Beats
Past Now Future
Past Now Future
Fore Projection
Back Projection
Irregular Beats
Models of Time: Each beat is a point in time, the solid grey
square is ‘the present’. We jump back and forth to explore time.

12. User Research Cultural Probe

13. Re-visioning Tool
Exploring the network of an innovation.

14. Exploring Materials at the Tate Modern
New Materials

15. We Study Theories and critical reflection of Innovation
Exploring Theories of Innovation

16. Design Thinking
A new course option this year is the course on Design Thinking
“Design Thinking” has emerged in the last ten years as one of the most
important, successful, and sought after research methods. Largely inspired by
the enormous success of the use of a range of different “user-centred” research
methods within the development of a number of key recent technologies, from
computers to mobile phones, the recognition of the ‘value’ of any form of
creative, ideational, or ‘innovative’ research method to our current “knowledge
economy,” and the so-called “relevancy gap” of so much recent management
theory, that sort of creative, problem solving, and “integrative thinking” (Martin,
2008, 2009) that typifies it, has come to be seen as one of the most effective
ways to treat many of those most intractable, complex, or “wicked problems”
(Rittel, 1973) that are confronting us today, from the prediction of consumer
demand within the innovation cycle of any new system, service, or product,
to the problems of the analysis and implementation of those organizational
structures, leadership ideals, or production processes that are required for their
realisation.

17. And Project Examples of Masters Level Work

18. Networks in Crisis

19. Re-directive Practice

22. Cross Cultural Design-
Ritual & Routine

23. Designing for New Cultural Practices
Find a topic that interests you!

24. Sustainability and Wellbeing Design
The Future of the Office

25. A Communication Designer created a series of new objects for pets
and their owners..
Projects that explore topics like our
relationship to our pets.

26. Communication Design

27. Lighting Design

28. Furniture /Product Design

29. Design for
Changing Attitudes

31. Exhibitions of your project

32. Paul Hildreth and Chris Kimble -
Knowledge Networks: Innovation Through Communities of Practice
Etiene Wenger - Cultivating Communities of PracticeLondon Design Festival

33. Thank You