Socialme6 To-Dos für 2015
•
5 gostaram•14,709 visualizações
Was gibt’s zu tun in Social Media? Vortrag anlässlich des #smm15
Recomendados
Recomendados
Mais conteúdo relacionado
Semelhante a Socialme6 To-Dos für 2015
Semelhante a Socialme6 To-Dos für 2015 (20)
Mais de Mike Schwede
Mais de Mike Schwede (20)
Último
Último (20)
Socialme6 To-Dos für 2015
- 1. mike@cooa.la, @mikeschwede, +41 (78) 600 888 2, www.cooa.la cooala Ltd ℅ Collider, 22 Upper Ground Street, London SE1 9PD cooala GmbH, Im Eichhölzli 25, 2502 Biel, CH 6 To-Dos für 2015 Was gibt’s zu tun in Social Media?
- 3. « Avoid innovation, and fix the basics. » Russell Davies @undermanager
- 4. Foto by C. Tucker Beckett #1 Your Story?
- 8. Conversion Rate = 0%
- 9. Conversion Rate = 8.9%
- 10. #2 Be Bold!
- 12. «Be consistent, not uniform. » www.gov.uk/design-principles
- 15. #3 Integrate Real Life!
- 16. cooala GmbH, Copyright 2012 16
- 17. cooala GmbH, Copyright 2012 #4 Earned Media – echt jetzt!
- 18. cooala GmbH, Copyright 2012
- 19. Uni Unilever
- 20. cooala GmbH, Copyright 2012 20 #5 Rented Media à Paid Media
- 21. 21Edgerank Checker 2011, Techcrunch 2012, 2013, social @ Ogilvy 2014 0% 5% 10% 15% 20% 25% £0m £50m £100m £150m £200m £250m £300m £350m £400m £450m 2011 2012 2013 2014 2015 UK Facebook Ad Revenue Organic Reach Brand Pages 500k+ Fans
- 22. «Stop making Facebook the center of your relationship marketing efforts» Nate Elliott, VP and Principal Analyst at Forrester.
- 23. vs Number of Users, worldwide Organic Reach Engagement Rate 2.5 - 3.3 Mrd.1.39 Mrd. 99.7 – 94.6 %2 % 1.58 – 6.5%0.07% E-MailFacebook Willingness to hear about brands 21 %17 %
- 24. #6 Owned Media
- 26. cooala GmbH, Copyright 2012 26
- 28. Your Web Site à Take back control
- 29. cooala GmbH, Copyright 2012 https://smm15.cooa.lahttp://smm15.cooa.la
- 30. « The strategy is delivery. » And try the new cooala: http://cooa.la