2. Nonprofit Online Engagement StrategiesASAE 2010Twitter Hashtag: #ASAE LR2

3. Who Are You? Mike Schaffer Social Media and Online Marketing Manager Background in Sports/Entertainment PR PR and Social Media Blogger Among PR Pros on Twitter: Top 100, Top 30, #21 Most Influential Twitter: @mikeschaffer Kelly Stewart Interactive Reporting Manager/ROI Specialist Background in Project Management, Design, Analytics and Marketing; Hiking and Eco-volunteer club head Twitter: @kellystewart

5. Offices in Washington, DC; Nashville, TN (HQ); Hawaii

6. Agency in-house resources - Brand campaign development - Online advertising - Website development - Social media management - Photography and video production - Custom publications - Contact center - Chats, comments, calls and emails with client prospects

7. What is Social Media? Social media is a universe of online networks that allow people around the world to connect with each other every day. Each network has different audiences and features. “Social media…is a category of online media where people are talking, participating, sharing, networking, and bookmarking … [encouraging] discussion, feedback, voting, comments, and sharing of information from all interested parties.” – Ron Jones, Search Engine Watch

9. Facebook alone has over 200 million unique visitors every day.

10. People will spend 700 BILLION minutes per month on Facebook.

11. 51% of active Twitter users follow companies, brands or products on social networks.

12. As of February 2010, Twitter reported an average of 600 Tweets per second.

13. LinkedIn: Growing at roughly one new member per second.

14. 24 hours of video are uploaded to YouTube every minute, and YouTube clocks 2 billion views per day.

16. The Profilers Facebook: Share status updates, photos, videos, links; play games – The Super Network LinkedIn: “Online Resume,” best professional networking platform MySpace: Similar to Facebook, but much smaller, and users skew younger

17. The Specialists Flickr: Online photo albums YouTube: Video – uploading and sharing Twitter: Microblogging FourSquare: Geo-Location

19. Blogs (Wordpress, Blogger)

20. SlideShare

21. Other geo-location (GoWalla, BrightKite, etc.)

22. EventBrite (tickets)

23. Meetup.com (local group and event mgmt.)

24. Last.fm/Blip.fm/Pandora

25. Evite

28. Social Media is a unique blend of advertising, marketing and PR that should be integrated into your overall communication strategy.

29. New form of market research

30. Scalable, cost-efficient

31. Controlled message

32. New business/member/donor generation

34. Links to your/other websites

35. Photos

36. Videos

37. News releases

38. Crisis response

39. Polls/surveys

40. Success stories

42. Company History

43. Your People

44. Important Causes/News Links

45. Thought Leadership Essays

46. Website Links

49. Efficiency

50. Accountability

51. Record-Keeping

54. Seesmic/TweetDeck

55. Hootsuite

56. Google Calendar

57. Famundo

60. Document “as you go” especially with Facebook

61. Think ahead, and track it even if you don’t think you’ll need to report it

62. Someone will ask you about ROI down the road

63. Keep interesting factoids in your head

65. Excel

66. Google Analytics

67. Acrobat Professional

68. Hootsuite, TwitterStats.com

69. Wufoo.com for polls

71. Case Studies

72. SemperFi Fund Complete rebranding impacting all online properties New logo and website (launched last week) Using Facebook and Twitter to drive traffic to website, where they have online donation form Social Media is a traffic-builder, NOT a fundraiser Switching from Facebook “group” to a “fan page” SCREEN GRAB(S)

73. Hands On Nashville Official city volunteer mobilization after Nashville floods in May Used email, Facebook and Twitter to drive traffic to volunteer opportunity signups on website Social Media is a communication tool

74. Hands On Nashville:Flood Response Volunteerism 77,073 - The approximate number of volunteer hours donated to flood recovery by Hands On Nashville volunteers between May 2 and July 27. 19,291 - Number of volunteers who donated their time to participate in flood-related volunteer programming coordinated by Hands On Nashville between May 2 and July 28. $1,606,972 - The projected economic impact of Hands On Nashville flood volunteerism, according to Independent Sector research, between May 2 and July 27 1,026 The number of project sites coordinated by Hands On Nashville between May 2 and July 28.

75. Hands On Nashville:Flood Response Volunteerism Number of people reached by Hands On Nashville’s flood-related communication vehicles: 24,623 Facebook followers. 137,073 Unique users visiting ww.hon.org since May 1. 3,950 Twitter followers.

76. ASPCA Nearly 500,000 Facebook Fans! Over 400 videos posted on YouTube. #36 Most Subscribed of All Time for Nonprofits. Common theme and goals among all social media sites – adoption and donation. Posts frequently to Facebook and Twitter to maintain interest. *Image retrieved from www.Facebook.com/ASPCA

77. Southwest Airlines Blog & major networks Click ‘n Save/DING! e-blasts iPhone App Online check-in Over 1,000,000 Twitter Followers As airlines are struggling, Southwest is growing, with better-than-expected Q2 2010 profit

78. National Guard www.facebook.com/nationalguard www.twitter.com/nationalguard Goal-oriented campaign – recruiting Videos, photo galleries, polls & more Informative apps Messaging targeted to networks Promotional interaction Community Management Team Over 525,000 Facebook fans 7 million YouTube channel views #1 Traffic driver to website

79. Questions? Mike Schaffer michael.schaffer@iostudio.com Twitter: @mikeschaffer Kelly Stewart kelly.stewart@iostudio.com Twitter: @kellystewart Website: www.iostudio.com