2. Shashi’s background
Senior Director of Social Media at Network Solutions (aka
Social Media Swami)
Adjunct professor at Georgetown University
Teaches Understanding New Media Platforms and Techniques
Serves as a member of the Marketing Advisory Board of
SCORE and is an Advisory Board Member for the Capital
Communicator (PR & communications magazine)
Recent interview with Washington Business Journal
4. Awards, Recognition and
Contributions
Been recognized twice as one of the Top 100 Tech
Titans by the Washingtonian
Top 100 Small Business Influencer Champion 2011 by
Small Business Trends
Speaks at major national events like BlogWorld,
Digital East and the Affiliate Summit
Published in Washington Business Journal,
SmallBizTechnology and Techcocktail
Contributing author to 2 social media books
Mentioned in 10 books
6. Biggest Influencers
“I learnt from everyone no matter how big or small their social
graph was. I walk into a room and do not gravitate towards the
most influential people (except to greet good friends), I have
made great friends and professional connections by organic
networking. You learn from everyone. Definitely appreciate the
support of my family and friends. Tom Peters’ In Search of
Excellence, Dale Carnegie's book How to Make Friends and
Influence People, Jim Collins Good to Great, and Steve Coffey
Who Moved My Cheese are books that influenced me.”
7. 2012 and Beyond Social Media
What direction does he see social media heading in
the next year? “More niche communities maybe
within the framework and platforms already
available. Ability to manage the flow of content
through content curation and gathering tools.”
8. Google+?
Shashi weighs in on Google+:
“The internet and social networking is fast moving. I tell
my students at Georgetown that it is quite possible that
my lesson may be redundant as soon as I finish teaching
them. Having said that, Google+ may not be the most
popular social network, but the importance of Google to
search will make Google Plus popular for business and
professional engagement. I get a lot of reactions and
conversations so I am happy but I am not asking anyone to
move from Facebook or any other site.”
9. Pinterest
Shashi, a Pinterest user, weighs in on Pinterest:
“Anything visual is intriguing. I think Pinterest did a
great job making it easy for creating boards and
sharing images you find on the web. In my opinion
Pinterest has to make it easy for photos to move from
camera/phone to Pinterest to scale even more.
Imagine a combination of Instagram (which is now a
Facebook property) and Pinterest.”
10. Onward!
Shashi on moving forward: “I am always learning and
looking for new trends and investing a lot of time in
learning. Some day I hope those skills will help me
start my own business.”
