1. Presentation By:
Samah Al Momen & Malika Bennett
April 14, 2012

2. Author, Blogger,
Marketing Strategist,
Public Speaker
Photographer
Former Journalist

3. Geoff helps mindful
companies and nonprofits
achieve social change.
Geoff brings people
.
together, virtually and
physically to affect change
and achieve higher
knowledge.

5. Fundraising
Geoff organized the first
Give to the Max Day:
Greater Washington in
2011.
This event raised over $2
million for more than
1000 nonprofits using
online media tools.
He is the Vice President
of Razoo, online
fundraising community.

6. Books
Geoff’s award-winning book on
new media: Now is Gone was
released in 2007. The book
was cited by the Wall Street
Journal as a “valuable
resource for social media.”
The follow up, Welcome to
the Fifth Estate, was released
in the spring of 2011.
He also co-authored
Marketing in the Round with
Gini Dietrich. The book is
expected to be released in
May 2012.

7. He blogs prolifically about nonprofits
on Inspire Generosity and Mashable
and social media on his eponymous
blog.
He Blogs on social media strategies
branding, cause marketing, social
good, nonprofits.

8. Clients
Professionally, he has
advised:
 AT&T
 Ford
 Google
 PayPal
 Procter and Gamble
 Razoo
 United Way of America
and many others
“I make people famous.”
-Geoff Livingston

9. Geoff & Social Media
What
Geoff Likes
About
Social Media
“…you can get
through the
middle man
which is
newspaper or
advertisement
and speak
directly to your
stakeholders.”
-Geoff
Livingston

10. Geoff’s 4 Social Media Strategies
For Nonprofits
1. Participating with People
This strategy focuses on creating
real dialogue with your
stakeholders. Think Zappos.
2. Serving with Content
This strategy focuses on using
valuable and interesting content to
attract and retain fans. (Welcome to the Fifth Estate)

11. Geoff’s 4 Social Media Strategies
For Nonprofits (Cont’d)
3. Engage Influencers – This
strategy focuses on leveraging real
connections you might have with
“influencers”.
4. Empowerment – This strategy
focuses on empowering your fans to
create and share their own content.
. (Welcome to the Fifth
Estate)

12. The Buzz
Dubbed a “local blogging guru”
-- Washington Post
"Round up the troops and knock down
the silos! Gini Dietrich and Geoff
Livingston deliver a practical playbook
for leaders who want to solve the
challenges and unleash the value of
integrated marketing communications
to drive bottom-line results.“
--Scott Farrell, president, Global Corporate
Communications
(Review for Marketing in the Ground, Coming May 2012)

13. Upcoming Projects
Consulting exclusively with
Razoo in 2012.
-Twive & Receive Fundraising
Campaign, June 14, 2012
Performing Speaking
Engagements.
Conducting “Marketing in the
Round” Training with Co-
Author Gini Dietrich (May-July
2012).
-5 City Tour to include Chicago,
Boston, New York, Washington,
DC and Kansas City.

14. Contact Info
Website/Blog:
www. geofflivingston.com/
Twitter: @geoffliving
LinkedIn
http://www.linkedin.com/in/geofflivin
g
Mashable
www.mashable.com/author/geoff-
livingston