1. Who is the Giant of Social
Media?

2. Brian Solis is Our Giant

4. Brian Solis - Who Is
He?
Digital Analyst – studied and influenced the
effects of social media & technology on business,
entertainment & culture.
Sociologist – his book “Engage” is regarded as
the industry reference guide for businesses to
build and measure success on the social web.
Futurist – specializes in change management
and organizational transformation to help
businesses introduce new media into their
marketing plans.

5. Solis’ Blog

6. The 6 Pillars of Social Commerce:
Understanding the Psychology of
Engagement

7. Solis’ Digital Darwinism

8. Social Media BRANDSPHERE

9. His Company
Brian is the principal at Altimeter Group, a research-
based advisory firm that conducts independent
research on new technologies for companies.
Formed in 2008
23 employees
Located in Silicon Valley
Named on of “The Five Most Creative Small Business
in 2010” by Fast Company
Over 100 active clients

10. His Brand
Facebook: http://www.facebook.com/thebriansolis
Twitter: http://twitter.com/#!/briansolis
YouTube:
http://www.youtube.com/user/BrianSolisTV?feature=s
ub_widget_1
Flickr:
http://www.flickr.com/photos/briansolis/7054298969/
App: http://mobileroadie.com/apps/brian-solis

11. Notable Quotes
“We are wildly public with what we are doing
online. But at the end of the day, there is a real
world.”
“Social media gives you the ability to check
perception. You‟re not speaking at people
anymore, you are speaking with them.”
“There isn‟t just one social network that we need
to focus on.”
“Be the „we‟ in social web instead of the „me‟ in
social media.”