SlideShare a Scribd company logo
1 of 22
Download to read offline
brandStrategy.co.za




  How to get your Restaurant
 OUT of the dip and BACK on
the road again… RIGHT NOW!
Mike & The Mechanics




                       Michael Said
                       brandStrategy




brandStrategy.co.za
twitter.com/mike_said_what
                      #Fancourt @mike_said_what




    slideshare.com/mikesaidwhat
          RestaurantAction!


brandStrategy.co.za
The sorry state of the restaurant industry
                in South Africa!



                      Are in deep, deep trouble and not getting a
                      whole lot of help (or sympathy) right now!




brandStrategy.co.za
brandStrategy.co.za

Help, It Feels Like I Am
       Drowning!
brandStrategy.co.za

Help, It Feels Like I Am
       Drowning!


                7 Mistakes All
               Restaurants Make
brandStrategy.co.za

Mistakes That All
Restaurants Make

             1   “I am not very good at marketing”

             2 Going in without a business plan

             3 Doing things the wrong way round

             4 Thinking it’s all about you

             5 The worst number in the world

             6 Ingratitude

             7 Following the herd
brandStrategy.co.za

Let’s Get This Thing Back On
      The Road Already!
                          “Start treating it like the
                               business it is.”

                          “If you do not respect the
                         business, neither will your
                          staff, your suppliers, your
                         landlord or your partners!”
brandStrategy.co.za


STEP #1
brandStrategy.co.za

Let’s Get This Thing Back On
      The Road Already!
                          “Anyone who does not
                         make money selling food,
                          should be locked up!”

                            “Food Cost, the last
                           controllable expense!”
brandStrategy.co.za

                   Food Cost Fitness
STEP #2
          Lower inventory means:
              More cash in the bank
              Higher quality & fresher products
              Better utilisation
              Lower food cost
              Higher profits

          Stock Take Weekly:
              Check your invoices daily
              Do food cost on a Sunday and have
              numbers by Monday lunch

          Lock The Back – Watch The Front:
              Money comes in from the front
brandStrategy.co.za

Let’s Get This Thing Back On
      The Road Already!
                         “It’s about YOUR people”

                         “But what if I go to all that
                          trouble and expense and
                          they decide to leave me?”
brandStrategy.co.za

                  7 Rules Of Work
STEP #2
          Be On Time
          Don’t Steal
          Don’t Screw The Crew
          Don’t Swear
          Have Respect For All
          Make Money
          Have Fun
brandStrategy.co.za

Let’s Get This Thing Back On
      The Road Already!
                           “Owning a business
                         without marketing is like
                          winking at a girl in the
                                 dark…”

                          “You know exactly what
                         you are doing BUT nobody
                                 else does.”
brandStrategy.co.za

Let’s Get This Thing Back On
      The Road Already!
                               “Killing Time & The
                                NOT-To-Do List”

                          “How to prevent yourself
                         from doing the things you
                           know you shouldn’t be
                                  doing!”
brandStrategy.co.za

Let’s Get This Thing Back On
      The Road Already!
                         “Your Moments Of Truth”

                          “There are thousands of
                           TOUCH POINTS within
                         your restaurant every day,
                         are you delivering on all of
                                   them?”
brandStrategy.co.za

Let’s Get This Thing Back On
      The Road Already!
                               “Ask For Help!”

                           “The best time to start
                           doing things right was
                            always last year, the
                              second best time
                                  is NOW!”
brandStrategy.co.za

   Actions Steps
You Can Start Today!

               1   Treat It Like A Business

               2 Control Your Expenses

               3 Look After Your People

               4 Market Market Market & Market

               5 The Not To Do List

               6 Moments Of Truth

               7 Ask For Help!
brandStrategy.co.za

Yes You Can!
Wishing You Every Success




brandStrategy.co.za
Twitter: mike_said_what
             Facebook: brandstrategy-consulting
                 Facebook Personal: mikesaidwhat
                            LinkedIn: mikesaidwhat
                            YouTube: mikesaidwhat
                          Website: www.strtgy.co.za
                      Email Me: info@mikesaid.co.za

brandStrategy.co.za
                              Call Me: 082 449 7367
brandStrategy.co.za

More Related Content

Viewers also liked

Laws Governing Hotel Industry
Laws Governing Hotel IndustryLaws Governing Hotel Industry
Laws Governing Hotel IndustryUtpal Parekh
 
Contracting and subcontracting
Contracting and subcontractingContracting and subcontracting
Contracting and subcontractingRoi Xcel
 
Company Profile
Company Profile Company Profile
Company Profile Sergey Chubuk
 
Business Plan Highlights Template
Business Plan Highlights TemplateBusiness Plan Highlights Template
Business Plan Highlights Templateevansridge
 
Construction Company Profile template
Construction Company Profile template Construction Company Profile template
Construction Company Profile template jawad malik
 
How to Write Emails People WANT to Respond to [Sales Template]
How to Write Emails People WANT to Respond to [Sales Template]How to Write Emails People WANT to Respond to [Sales Template]
How to Write Emails People WANT to Respond to [Sales Template]HubSpot
 
Subcontractor Management Guidlines
Subcontractor Management GuidlinesSubcontractor Management Guidlines
Subcontractor Management GuidlinesNorman Housden
 

Viewers also liked (7)

Laws Governing Hotel Industry
Laws Governing Hotel IndustryLaws Governing Hotel Industry
Laws Governing Hotel Industry
 
Contracting and subcontracting
Contracting and subcontractingContracting and subcontracting
Contracting and subcontracting
 
Company Profile
Company Profile Company Profile
Company Profile
 
Business Plan Highlights Template
Business Plan Highlights TemplateBusiness Plan Highlights Template
Business Plan Highlights Template
 
Construction Company Profile template
Construction Company Profile template Construction Company Profile template
Construction Company Profile template
 
How to Write Emails People WANT to Respond to [Sales Template]
How to Write Emails People WANT to Respond to [Sales Template]How to Write Emails People WANT to Respond to [Sales Template]
How to Write Emails People WANT to Respond to [Sales Template]
 
Subcontractor Management Guidlines
Subcontractor Management GuidlinesSubcontractor Management Guidlines
Subcontractor Management Guidlines
 

Similar to How to Get Your Restaurant Back on Track in 7 Steps

MKAction
MKActionMKAction
MKActionMike Said
 
IFE2011
IFE2011IFE2011
IFE2011Mike Said
 
IFE2011
IFE2011IFE2011
IFE2011Mike Said
 
IFE2011
IFE2011IFE2011
IFE2011Mike Said
 
Fancourt Moments Of Truth
Fancourt Moments Of TruthFancourt Moments Of Truth
Fancourt Moments Of TruthMike Said
 
Action Now For Restaurants Long Version
Action Now For Restaurants Long VersionAction Now For Restaurants Long Version
Action Now For Restaurants Long VersionMike Said
 
Action Now
Action NowAction Now
Action NowMike Said
 
Hostex
HostexHostex
HostexMike Said
 
Writing Killer Ad Copy
Writing Killer Ad CopyWriting Killer Ad Copy
Writing Killer Ad CopyElizabeth Marsten
 
Writing Killer PPC Ad Copy
Writing Killer PPC Ad CopyWriting Killer PPC Ad Copy
Writing Killer PPC Ad CopyBrightEdge
 
10 Things Disruptive Founders do Better Than Anyone Else
10 Things Disruptive Founders do Better Than Anyone Else10 Things Disruptive Founders do Better Than Anyone Else
10 Things Disruptive Founders do Better Than Anyone ElseSimonAllsop3
 
Michael Wolfe about Startups at ESADE: "Quitting, sucking, and failing your w...
Michael Wolfe about Startups at ESADE: "Quitting, sucking, and failing your w...Michael Wolfe about Startups at ESADE: "Quitting, sucking, and failing your w...
Michael Wolfe about Startups at ESADE: "Quitting, sucking, and failing your w...Michael Wolfe
 
23 page manual: Why your business will fail.
23 page manual: Why your business will fail.23 page manual: Why your business will fail.
23 page manual: Why your business will fail.Patience George
 
Headline ideas
Headline ideasHeadline ideas
Headline ideasSFIMA
 
Modern Business Tips Taught by Lost in Space
Modern Business Tips Taught by Lost in SpaceModern Business Tips Taught by Lost in Space
Modern Business Tips Taught by Lost in SpaceFrank McDade
 
Tashas brand building
Tashas brand buildingTashas brand building
Tashas brand buildingMike Said
 
Why Branding is Dead, and Why Mindset Is Your Only Hope In the Future [webinar]
Why Branding is Dead, and Why Mindset Is Your Only Hope In the Future [webinar]Why Branding is Dead, and Why Mindset Is Your Only Hope In the Future [webinar]
Why Branding is Dead, and Why Mindset Is Your Only Hope In the Future [webinar]eCornell
 
Legitimate Mlm Or Pyramid Scheme How Can You Tell
Legitimate Mlm Or Pyramid Scheme How Can You TellLegitimate Mlm Or Pyramid Scheme How Can You Tell
Legitimate Mlm Or Pyramid Scheme How Can You TellThompson Burton, PLLC
 
The Ad Contrarian Book - A Common Sense Perspective on Marketing and Advertis...
The Ad Contrarian Book - A Common Sense Perspective on Marketing and Advertis...The Ad Contrarian Book - A Common Sense Perspective on Marketing and Advertis...
The Ad Contrarian Book - A Common Sense Perspective on Marketing and Advertis...Hoffman | Lewis
 

Similar to How to Get Your Restaurant Back on Track in 7 Steps (20)

MKAction
MKActionMKAction
MKAction
 
IFE2011
IFE2011IFE2011
IFE2011
 
IFE2011
IFE2011IFE2011
IFE2011
 
IFE2011
IFE2011IFE2011
IFE2011
 
Fancourt Moments Of Truth
Fancourt Moments Of TruthFancourt Moments Of Truth
Fancourt Moments Of Truth
 
Action Now For Restaurants Long Version
Action Now For Restaurants Long VersionAction Now For Restaurants Long Version
Action Now For Restaurants Long Version
 
Action Now
Action NowAction Now
Action Now
 
Hostex
HostexHostex
Hostex
 
Writing Killer Ad Copy
Writing Killer Ad CopyWriting Killer Ad Copy
Writing Killer Ad Copy
 
Writing Killer PPC Ad Copy
Writing Killer PPC Ad CopyWriting Killer PPC Ad Copy
Writing Killer PPC Ad Copy
 
10 Things Disruptive Founders do Better Than Anyone Else
10 Things Disruptive Founders do Better Than Anyone Else10 Things Disruptive Founders do Better Than Anyone Else
10 Things Disruptive Founders do Better Than Anyone Else
 
Michael Wolfe about Startups at ESADE: "Quitting, sucking, and failing your w...
Michael Wolfe about Startups at ESADE: "Quitting, sucking, and failing your w...Michael Wolfe about Startups at ESADE: "Quitting, sucking, and failing your w...
Michael Wolfe about Startups at ESADE: "Quitting, sucking, and failing your w...
 
23 page manual: Why your business will fail.
23 page manual: Why your business will fail.23 page manual: Why your business will fail.
23 page manual: Why your business will fail.
 
Headline ideas
Headline ideasHeadline ideas
Headline ideas
 
Modern Business Tips Taught by Lost in Space
Modern Business Tips Taught by Lost in SpaceModern Business Tips Taught by Lost in Space
Modern Business Tips Taught by Lost in Space
 
Tashas brand building
Tashas brand buildingTashas brand building
Tashas brand building
 
Why Branding is Dead, and Why Mindset Is Your Only Hope In the Future [webinar]
Why Branding is Dead, and Why Mindset Is Your Only Hope In the Future [webinar]Why Branding is Dead, and Why Mindset Is Your Only Hope In the Future [webinar]
Why Branding is Dead, and Why Mindset Is Your Only Hope In the Future [webinar]
 
Legitimate Mlm Or Pyramid Scheme How Can You Tell
Legitimate Mlm Or Pyramid Scheme How Can You TellLegitimate Mlm Or Pyramid Scheme How Can You Tell
Legitimate Mlm Or Pyramid Scheme How Can You Tell
 
Basic Marketing 101
Basic Marketing 101Basic Marketing 101
Basic Marketing 101
 
The Ad Contrarian Book - A Common Sense Perspective on Marketing and Advertis...
The Ad Contrarian Book - A Common Sense Perspective on Marketing and Advertis...The Ad Contrarian Book - A Common Sense Perspective on Marketing and Advertis...
The Ad Contrarian Book - A Common Sense Perspective on Marketing and Advertis...
 

More from Mike Said

Canva Design For Beginners
Canva Design For Beginners Canva Design For Beginners
Canva Design For Beginners Mike Said
 
Social Media & Marketing
Social Media & Marketing Social Media & Marketing
Social Media & Marketing Mike Said
 
Disruption
DisruptionDisruption
DisruptionMike Said
 
Fasa2018
Fasa2018Fasa2018
Fasa2018Mike Said
 
Social Media Marketing - There's A Brand New Way
Social Media Marketing - There's A Brand New WaySocial Media Marketing - There's A Brand New Way
Social Media Marketing - There's A Brand New WayMike Said
 
Sabinet - Branding Your Library
Sabinet - Branding Your LibrarySabinet - Branding Your Library
Sabinet - Branding Your LibraryMike Said
 
Fourteen Things I Learned In Twenty Fourteen
Fourteen Things I Learned In Twenty FourteenFourteen Things I Learned In Twenty Fourteen
Fourteen Things I Learned In Twenty FourteenMike Said
 
Fuel Retailers Association - Action Now 01
Fuel Retailers Association - Action Now 01Fuel Retailers Association - Action Now 01
Fuel Retailers Association - Action Now 01Mike Said
 
Being Single Thinking Double
Being Single Thinking DoubleBeing Single Thinking Double
Being Single Thinking DoubleMike Said
 
Zomato Conference - Moment's Of Truth
Zomato Conference - Moment's Of TruthZomato Conference - Moment's Of Truth
Zomato Conference - Moment's Of TruthMike Said
 
New marketingpdf
New marketingpdfNew marketingpdf
New marketingpdfMike Said
 
Action Now Prezi For Small Business
Action Now Prezi For Small BusinessAction Now Prezi For Small Business
Action Now Prezi For Small BusinessMike Said
 
15 Things You Must Know About Social Media
15 Things You Must Know About Social Media15 Things You Must Know About Social Media
15 Things You Must Know About Social MediaMike Said
 
Social Media Crisis Management
Social Media Crisis ManagementSocial Media Crisis Management
Social Media Crisis ManagementMike Said
 
Handling A Social Media Crisis
Handling A Social Media CrisisHandling A Social Media Crisis
Handling A Social Media CrisisMike Said
 
Who Is Killing The South African Restaurant Industry
Who Is Killing The South African Restaurant IndustryWho Is Killing The South African Restaurant Industry
Who Is Killing The South African Restaurant IndustryMike Said
 
Marketing - It Aint What It Used To Be!
Marketing - It Aint What It Used To Be!Marketing - It Aint What It Used To Be!
Marketing - It Aint What It Used To Be!Mike Said
 
Rotary Social Media Fifteen
Rotary Social Media FifteenRotary Social Media Fifteen
Rotary Social Media FifteenMike Said
 
Click Africa Slides
Click Africa SlidesClick Africa Slides
Click Africa SlidesMike Said
 
Nedbank Seminar Vision To Realisation
Nedbank Seminar Vision To RealisationNedbank Seminar Vision To Realisation
Nedbank Seminar Vision To RealisationMike Said
 

More from Mike Said (20)

Canva Design For Beginners
Canva Design For Beginners Canva Design For Beginners
Canva Design For Beginners
 
Social Media & Marketing
Social Media & Marketing Social Media & Marketing
Social Media & Marketing
 
Disruption
DisruptionDisruption
Disruption
 
Fasa2018
Fasa2018Fasa2018
Fasa2018
 
Social Media Marketing - There's A Brand New Way
Social Media Marketing - There's A Brand New WaySocial Media Marketing - There's A Brand New Way
Social Media Marketing - There's A Brand New Way
 
Sabinet - Branding Your Library
Sabinet - Branding Your LibrarySabinet - Branding Your Library
Sabinet - Branding Your Library
 
Fourteen Things I Learned In Twenty Fourteen
Fourteen Things I Learned In Twenty FourteenFourteen Things I Learned In Twenty Fourteen
Fourteen Things I Learned In Twenty Fourteen
 
Fuel Retailers Association - Action Now 01
Fuel Retailers Association - Action Now 01Fuel Retailers Association - Action Now 01
Fuel Retailers Association - Action Now 01
 
Being Single Thinking Double
Being Single Thinking DoubleBeing Single Thinking Double
Being Single Thinking Double
 
Zomato Conference - Moment's Of Truth
Zomato Conference - Moment's Of TruthZomato Conference - Moment's Of Truth
Zomato Conference - Moment's Of Truth
 
New marketingpdf
New marketingpdfNew marketingpdf
New marketingpdf
 
Action Now Prezi For Small Business
Action Now Prezi For Small BusinessAction Now Prezi For Small Business
Action Now Prezi For Small Business
 
15 Things You Must Know About Social Media
15 Things You Must Know About Social Media15 Things You Must Know About Social Media
15 Things You Must Know About Social Media
 
Social Media Crisis Management
Social Media Crisis ManagementSocial Media Crisis Management
Social Media Crisis Management
 
Handling A Social Media Crisis
Handling A Social Media CrisisHandling A Social Media Crisis
Handling A Social Media Crisis
 
Who Is Killing The South African Restaurant Industry
Who Is Killing The South African Restaurant IndustryWho Is Killing The South African Restaurant Industry
Who Is Killing The South African Restaurant Industry
 
Marketing - It Aint What It Used To Be!
Marketing - It Aint What It Used To Be!Marketing - It Aint What It Used To Be!
Marketing - It Aint What It Used To Be!
 
Rotary Social Media Fifteen
Rotary Social Media FifteenRotary Social Media Fifteen
Rotary Social Media Fifteen
 
Click Africa Slides
Click Africa SlidesClick Africa Slides
Click Africa Slides
 
Nedbank Seminar Vision To Realisation
Nedbank Seminar Vision To RealisationNedbank Seminar Vision To Realisation
Nedbank Seminar Vision To Realisation
 

Recently uploaded

Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphThiyagu K
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesFatimaKhan178732
 
9548086042 for call girls in Indira Nagar with room service
9548086042  for call girls in Indira Nagar  with room service9548086042  for call girls in Indira Nagar  with room service
9548086042 for call girls in Indira Nagar with room servicediscovermytutordmt
 
The byproduct of sericulture in different industries.pptx
The byproduct of sericulture in different industries.pptxThe byproduct of sericulture in different industries.pptx
The byproduct of sericulture in different industries.pptxShobhayan Kirtania
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactdawncurless
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...fonyou31
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDThiyagu K
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxSayali Powar
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityGeoBlogs
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Celine George
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
social pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajansocial pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajanpragatimahajan3
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 đź’ž Full Nigh...
Russian Call Girls in Andheri Airport Mumbai WhatsApp  9167673311 đź’ž Full Nigh...Russian Call Girls in Andheri Airport Mumbai WhatsApp  9167673311 đź’ž Full Nigh...
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 đź’ž Full Nigh...Pooja Nehwal
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAssociation for Project Management
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfchloefrazer622
 

Recently uploaded (20)

Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and Actinides
 
9548086042 for call girls in Indira Nagar with room service
9548086042  for call girls in Indira Nagar  with room service9548086042  for call girls in Indira Nagar  with room service
9548086042 for call girls in Indira Nagar with room service
 
The byproduct of sericulture in different industries.pptx
The byproduct of sericulture in different industries.pptxThe byproduct of sericulture in different industries.pptx
The byproduct of sericulture in different industries.pptx
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
social pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajansocial pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajan
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 đź’ž Full Nigh...
Russian Call Girls in Andheri Airport Mumbai WhatsApp  9167673311 đź’ž Full Nigh...Russian Call Girls in Andheri Airport Mumbai WhatsApp  9167673311 đź’ž Full Nigh...
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 đź’ž Full Nigh...
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across Sectors
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdf
 

How to Get Your Restaurant Back on Track in 7 Steps

  • 1. brandStrategy.co.za How to get your Restaurant OUT of the dip and BACK on the road again… RIGHT NOW!
  • 2. Mike & The Mechanics Michael Said brandStrategy brandStrategy.co.za
  • 3. twitter.com/mike_said_what #Fancourt @mike_said_what slideshare.com/mikesaidwhat RestaurantAction! brandStrategy.co.za
  • 4. The sorry state of the restaurant industry in South Africa! Are in deep, deep trouble and not getting a whole lot of help (or sympathy) right now! brandStrategy.co.za
  • 6. brandStrategy.co.za Help, It Feels Like I Am Drowning! 7 Mistakes All Restaurants Make
  • 7. brandStrategy.co.za Mistakes That All Restaurants Make 1 “I am not very good at marketing” 2 Going in without a business plan 3 Doing things the wrong way round 4 Thinking it’s all about you 5 The worst number in the world 6 Ingratitude 7 Following the herd
  • 8. brandStrategy.co.za Let’s Get This Thing Back On The Road Already! “Start treating it like the business it is.” “If you do not respect the business, neither will your staff, your suppliers, your landlord or your partners!”
  • 10. brandStrategy.co.za Let’s Get This Thing Back On The Road Already! “Anyone who does not make money selling food, should be locked up!” “Food Cost, the last controllable expense!”
  • 11. brandStrategy.co.za Food Cost Fitness STEP #2 Lower inventory means: More cash in the bank Higher quality & fresher products Better utilisation Lower food cost Higher profits Stock Take Weekly: Check your invoices daily Do food cost on a Sunday and have numbers by Monday lunch Lock The Back – Watch The Front: Money comes in from the front
  • 12. brandStrategy.co.za Let’s Get This Thing Back On The Road Already! “It’s about YOUR people” “But what if I go to all that trouble and expense and they decide to leave me?”
  • 13. brandStrategy.co.za 7 Rules Of Work STEP #2 Be On Time Don’t Steal Don’t Screw The Crew Don’t Swear Have Respect For All Make Money Have Fun
  • 14. brandStrategy.co.za Let’s Get This Thing Back On The Road Already! “Owning a business without marketing is like winking at a girl in the dark…” “You know exactly what you are doing BUT nobody else does.”
  • 15. brandStrategy.co.za Let’s Get This Thing Back On The Road Already! “Killing Time & The NOT-To-Do List” “How to prevent yourself from doing the things you know you shouldn’t be doing!”
  • 16. brandStrategy.co.za Let’s Get This Thing Back On The Road Already! “Your Moments Of Truth” “There are thousands of TOUCH POINTS within your restaurant every day, are you delivering on all of them?”
  • 17. brandStrategy.co.za Let’s Get This Thing Back On The Road Already! “Ask For Help!” “The best time to start doing things right was always last year, the second best time is NOW!”
  • 18. brandStrategy.co.za Actions Steps You Can Start Today! 1 Treat It Like A Business 2 Control Your Expenses 3 Look After Your People 4 Market Market Market & Market 5 The Not To Do List 6 Moments Of Truth 7 Ask For Help!
  • 20. Wishing You Every Success brandStrategy.co.za
  • 21. Twitter: mike_said_what Facebook: brandstrategy-consulting Facebook Personal: mikesaidwhat LinkedIn: mikesaidwhat YouTube: mikesaidwhat Website: www.strtgy.co.za Email Me: info@mikesaid.co.za brandStrategy.co.za Call Me: 082 449 7367