9. The sorry state of the restaurant industry
in South Africa!
brandStrategy.co.za
10. The sorry state of the restaurant industry
in South Africa!
Are in deep, deep trouble and not getting a
whole lot of help (or sympathy) right now!
brandStrategy.co.za
28. brandStrategy.co.za
Mistakes That All Small
Restaurants Make
1 “I am not very good at marketing”
2 Going in without a business plan
3 Doing things the wrong way round
29. brandStrategy.co.za
Mistakes That All Small
Restaurants Make
1 “I am not very good at marketing”
2 Going in without a business plan
3 Doing things the wrong way round
4 Thinking it’s all about you
30. brandStrategy.co.za
Mistakes That All Small
Restaurants Make
1 “I am not very good at marketing”
2 Going in without a business plan
3 Doing things the wrong way round
4 Thinking it’s all about you
5 The worst number in the world
31. brandStrategy.co.za
Mistakes That All Small
Restaurants Make
1 “I am not very good at marketing”
2 Going in without a business plan
3 Doing things the wrong way round
4 Thinking it’s all about you
5 The worst number in the world
6 Ingratitude
32. brandStrategy.co.za
Mistakes That All Small
Restaurants Make
1 “I am not very good at marketing”
2 Going in without a business plan
3 Doing things the wrong way round
4 Thinking it’s all about you
5 The worst number in the world
6 Ingratitude
7 Following the herd
33. brandStrategy.co.za
Let’s Get This Thing Back On
The Road Already!
“Start treating it like the
business it is.”
“If you do not respect the
business, neither will your
staff, your suppliers, your
landlord or your partners!”
37. brandStrategy.co.za
Let’s Get This Thing Back On
The Road Already!
“Anyone who does not
make money selling food,
should be locked up!”
“Food Cost, the last
controllable expense!”
39. It is easy to have a problem
• Too many products in the inventory
40. It is easy to have a problem
• Too many products in the inventory
• Perishable products
41. It is easy to have a problem
• Too many products in the inventory
• Perishable products
• Too many people involved in the process
42. It is easy to have a problem
• Too many products in the inventory
• Perishable products
• Too many people involved in the process
• Difficult to assess losses
43. It is easy to have a problem
• Too many products in the inventory
• Perishable products
• Too many people involved in the process
• Difficult to assess losses
• Where is it lost?
– Purchasing
– Receiving
– Storage
– Preparation
– Serving & Settlement
65. Where is it all lost
• Serving & Settlement
– Wrong orders
66. Where is it all lost
• Serving & Settlement
– Wrong orders
– Customer returns
67. Where is it all lost
• Serving & Settlement
– Wrong orders
– Customer returns
– Unrecorded sales
68. What effects food cost
• Menu prices
– Increase prices
• Recipes
– Change recipes
• Sales mix
– Alter the sales mix
• Product cost
– Reduce cost of raw goods
• Product utilization
– Improve product utilization (waste, spoilage, theft)
69. Remember
• Restaurants bank RANDS not
PERCENTAGES!
• Restaurant owners are simply too
busy to be chasing phantom food cost
problems BUT if a problem exists you
want to know about it because
chances are it’s costing them PLENTY!
70. brandStrategy.co.za
Let’s Get This Thing Back On
The Road Already!
“It’s about YOUR people”
“But what if I go to all that
trouble and expense and
they decide to leave me?”
71.
72.
73. If you can’t change
your people… change
your people!
74. If you can’t change
your people… change
your people!
It’s All About
Valuing Your Staff!
77. brandStrategy.co.za
7 Rules Of Work
STEP #3
Be On Time
Don’t Steal
Don’t Screw The Crew
78. brandStrategy.co.za
7 Rules Of Work
STEP #3
Be On Time
Don’t Steal
Don’t Screw The Crew
Don’t Swear
79. brandStrategy.co.za
7 Rules Of Work
STEP #3
Be On Time
Don’t Steal
Don’t Screw The Crew
Don’t Swear
Have Respect For All
80. brandStrategy.co.za
7 Rules Of Work
STEP #3
Be On Time
Don’t Steal
Don’t Screw The Crew
Don’t Swear
Have Respect For All
Make Money
81. brandStrategy.co.za
7 Rules Of Work
STEP #3
Be On Time
Don’t Steal
Don’t Screw The Crew
Don’t Swear
Have Respect For All
Make Money
Have Fun
82. brandStrategy.co.za
Let’s Get This Thing Back On
The Road Already!
“Owning a business
without marketing is like
winking at a girl in the
dark…”
“You know exactly what
you are doing BUT nobody
else does.”
83.
84.
85.
86.
87.
88.
89.
90.
91.
92.
93.
94.
95. brandStrategy.co.za
Let’s Get This Thing Back On
The Road Already!
“Killing Time & The
NOT-To-Do List”
“How to prevent yourself
from doing the things you
know you shouldn’t be
doing!”
96. brandStrategy.co.za
Let’s Get This Thing Back On
The Road Already!
“Your Moments Of Truth”
“There are thousands of
TOUCH POINTS within
your restaurant every day,
are you delivering on all of
them?”
97. brandStrategy.co.za
Let’s Get This Thing Back On
The Road Already!
“Ask For Help!”
“The best time to start
doing things right was
always last year, the
second best time
is NOW!”
98. brandStrategy.co.za
Actions Steps
You Can Start Today!
1 Treat It Like A Business
2 Control Your Expenses
3 Look After Your People
4 Market Market Market & Market
5 The Not To Do List
6 Moments Of Truth
7 Ask For Help!