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WELCOME TO THE SEMINAR 5 Simple Steps To Online Marketing For Small Business Owners: Proven System To Grow Your Business Presented by Participants are in listen only mode There will be a question and answer period after the presentation
WELCOME TO THE SEMINAR Thank  you for attending Please fill out the online survey after the presentation
Renegade  business  solutions 5 Simple Steps To Online Marketing For Small Business Owners: Proven System To Grow Your Business Enhance your lead generation & sales
Internet Marketing Presentation Overview 5 Simple Steps To Online Marketing For Small Business Owners: Proven System To Grow Your Business Presented by
Internet Marketing Strategy Who I Am About Your Presenter: Michael Ray President  Renegade Business Solutions RenegadeBusinessSolutions.com
Internet Marketing What Is IM? What is Internet Marketing?  Internet Marketing puts your message out to the world (literally) by placing your message on the Internet via multimedia (text, audio, pictures, and video) and engaging the customer at different stages of the business cycle (sales funnel).
Internet Marketing Why Use IM? Why Use Internet Marketing? “Now we know what Internet Marketing is but how will it benefit me?” LOW RISK, HIGH REWARD
Marketing Strategy Why Use Inbound Marketing? Benefits of Inbound Marketing vs Outbound Marketing ,[object Object]
  Better conversion rate
  More targeted
 Less competition
  Better tracking,[object Object]
  Content
   SEO
   Social Media
  Event Marketing
  Networking
  Workshops,[object Object]
Internet Marketing  Reason Not To Why Small Business Are Using Internet Marketing Arthur Anderson Study Lack Of Time Cost Lack of Knowledge Rapidly Changing Technology Staff Training
Internet Marketing  The  Solution Have A Marketing Plan Internet Marketing is just a media channel that must be coordinated with your entire marketing plan
Internet Marketing Process Map Fix
Internet Marketing Process Map Fix PLAN IN ADVANCE Marketing channel or something else Make sure your clients/customers know your plans Regularly reinforce the message Spin mistakes in your favor (Prince Tennis Racquets)
Internet marketing TEMPLATE FOR  SUCCESS
Internet Marketing Template For Success Traffic = Money $$$
Internet Marketing Template For Success
Internet Marketing Paid Advertising PAID ADVERTISING Fastest Way To Generate Traffic Can Have High ROI Can Generate targeted leads Can be very expensive Google Adwords, MSN  Adcenter, Yahoo Search Marketing PPC isn’t the only paid advertising route for small business
Internet Marketing Paid Advertising BANNER ADVERTISING More targeted lead generation Higher ROI Don’t Ad Networks to start Quantcast.com Compete.com Google Ad Planner
Internet Marketing Free Traffic Sources SOCIAL MEDIA
Internet Marketing  Social Media Marketing? What is Social Media Marketing?  Use of Social Networking channels as part of integrated marketing  communications Usually center around efforts to create content that attracts attention  Generates online conversations  Encourages readers to share it with their social networks  Message spreads from user to user
Internet Marketing Social Media Statistics  Internet Marketing – The Numbers ,[object Object]
Over 500 Million people worldwide
  3.5 Billion pieces of content shared
  Over 35 Million people update their status daily - Active Audience
   Over 3 Million Fanpage – 8 Million joining the pages
   Over 1.5 Million Local Business
  Twitter
 160 Million Accounts
 15 Million active
 LinkedIn
50 Million users
 80% of companies say they use service to find employee candidate
Flickr – 4 Billion images,[object Object]
Internet Marketing –  Engagement Social Media has different rules. ,[object Object],[object Object]
Social Media MarketingTools SOCIAL MEDIA TOOLS Update multiple networks at one time Full team capability Schedule updates Manage multiple accounts on multiple networks
Internet Marketing Free Traffic Sources VIDEO MARKETING
Marketing Strategy  Video Marketing Statistics  Video Marketing – The Numbers  Over 141 Million Americans Watch Video  52% Of Internet Users Watch Video   Over 2 Billion People Have Access To Video Over The Internet   YouTube is the #2 Largest Search Engine In The World   25 billion video streams on an average month
Video Marketing Why Use It? It Just Works Google loves video Search engine index video sharing sites on regular basis Video can rank as fast as 10 minutes One video can rank multiple times
Video Marketing Distribution DISTRIBUTION The pros distribute their video far and wide on the internet Use automation tools like Tube Mogul and Traffic Geyser Video distributed to between 20 – 40 video sharing sites
Video Marketing Promotion PROMOTION You must promote your video to make sure it gets seen Video sharing sites give each of your videos a separate webpage & URL Bookmark your video pages using automated tools like SocialMarker.com or SocialPoster.com Increases rankings on Google and visitors through social media sites

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5 simple steps to online marketing for small business owners proven system to grow your business

  • 1. WELCOME TO THE SEMINAR 5 Simple Steps To Online Marketing For Small Business Owners: Proven System To Grow Your Business Presented by Participants are in listen only mode There will be a question and answer period after the presentation
  • 2. WELCOME TO THE SEMINAR Thank you for attending Please fill out the online survey after the presentation
  • 3. Renegade business solutions 5 Simple Steps To Online Marketing For Small Business Owners: Proven System To Grow Your Business Enhance your lead generation & sales
  • 4. Internet Marketing Presentation Overview 5 Simple Steps To Online Marketing For Small Business Owners: Proven System To Grow Your Business Presented by
  • 5. Internet Marketing Strategy Who I Am About Your Presenter: Michael Ray President Renegade Business Solutions RenegadeBusinessSolutions.com
  • 6. Internet Marketing What Is IM? What is Internet Marketing? Internet Marketing puts your message out to the world (literally) by placing your message on the Internet via multimedia (text, audio, pictures, and video) and engaging the customer at different stages of the business cycle (sales funnel).
  • 7. Internet Marketing Why Use IM? Why Use Internet Marketing? “Now we know what Internet Marketing is but how will it benefit me?” LOW RISK, HIGH REWARD
  • 8.
  • 9. Better conversion rate
  • 10. More targeted
  • 12.
  • 14. SEO
  • 15. Social Media
  • 16. Event Marketing
  • 18.
  • 19. Internet Marketing Reason Not To Why Small Business Are Using Internet Marketing Arthur Anderson Study Lack Of Time Cost Lack of Knowledge Rapidly Changing Technology Staff Training
  • 20.
  • 21. Internet Marketing The Solution Have A Marketing Plan Internet Marketing is just a media channel that must be coordinated with your entire marketing plan
  • 23. Internet Marketing Process Map Fix PLAN IN ADVANCE Marketing channel or something else Make sure your clients/customers know your plans Regularly reinforce the message Spin mistakes in your favor (Prince Tennis Racquets)
  • 24.
  • 26. Internet Marketing Template For Success Traffic = Money $$$
  • 28. Internet Marketing Paid Advertising PAID ADVERTISING Fastest Way To Generate Traffic Can Have High ROI Can Generate targeted leads Can be very expensive Google Adwords, MSN Adcenter, Yahoo Search Marketing PPC isn’t the only paid advertising route for small business
  • 29. Internet Marketing Paid Advertising BANNER ADVERTISING More targeted lead generation Higher ROI Don’t Ad Networks to start Quantcast.com Compete.com Google Ad Planner
  • 30. Internet Marketing Free Traffic Sources SOCIAL MEDIA
  • 31. Internet Marketing Social Media Marketing? What is Social Media Marketing? Use of Social Networking channels as part of integrated marketing communications Usually center around efforts to create content that attracts attention Generates online conversations Encourages readers to share it with their social networks Message spreads from user to user
  • 32.
  • 33. Over 500 Million people worldwide
  • 34. 3.5 Billion pieces of content shared
  • 35. Over 35 Million people update their status daily - Active Audience
  • 36. Over 3 Million Fanpage – 8 Million joining the pages
  • 37. Over 1.5 Million Local Business
  • 39. 160 Million Accounts
  • 40. 15 Million active
  • 43. 80% of companies say they use service to find employee candidate
  • 44.
  • 45.
  • 46. Social Media MarketingTools SOCIAL MEDIA TOOLS Update multiple networks at one time Full team capability Schedule updates Manage multiple accounts on multiple networks
  • 47. Internet Marketing Free Traffic Sources VIDEO MARKETING
  • 48. Marketing Strategy Video Marketing Statistics Video Marketing – The Numbers Over 141 Million Americans Watch Video 52% Of Internet Users Watch Video Over 2 Billion People Have Access To Video Over The Internet YouTube is the #2 Largest Search Engine In The World 25 billion video streams on an average month
  • 49. Video Marketing Why Use It? It Just Works Google loves video Search engine index video sharing sites on regular basis Video can rank as fast as 10 minutes One video can rank multiple times
  • 50. Video Marketing Distribution DISTRIBUTION The pros distribute their video far and wide on the internet Use automation tools like Tube Mogul and Traffic Geyser Video distributed to between 20 – 40 video sharing sites
  • 51. Video Marketing Promotion PROMOTION You must promote your video to make sure it gets seen Video sharing sites give each of your videos a separate webpage & URL Bookmark your video pages using automated tools like SocialMarker.com or SocialPoster.com Increases rankings on Google and visitors through social media sites
  • 52. Video Marketing Measurement MEASUREMENT You must measure your progress to see if you are doing well Use tools like Visible Measures, TubeMogul, and YouTube Insights Google Analytics for your blog or website
  • 53. Internet Marketing Free Traffic Sources SEO
  • 54. SEO Marketing Get Found Online
  • 55. SEO Marketing Onpage Items SEO ONPAGE Keywords Meta Tags Site Architecture Optimized Content Google Analytics for your blog or website
  • 56. SEO Marketing Off Page Items SEO OFF PAGE Backlinks Directory Submission Search Engine Submission Video Marketing Blog Commenting
  • 57. SEO Marketing Backlinks BACKLINKS One way links to your website Quality links from authority websites Anchor text links Use social media sites Build A link network
  • 58.
  • 59.
  • 60. Use landing (squeeze) pages
  • 61.
  • 62. Be a leader
  • 64. Use googlealerts
  • 66. Blog
  • 67. Provide free expert info
  • 70. Seen as expert
  • 71. White Papers
  • 72. Give free reports/ebooks
  • 73.
  • 75. Positions you as leader and expert
  • 77.
  • 80. Blog
  • 81. Better search ranking
  • 84. Better search ranking
  • 86. Seen as expert
  • 87. White Papers
  • 89.
  • 90. Internet Marketing Why It Works TMAT
  • 91. Internet Marketing Why It Works TESTING TOOLS Consistently test to increase your CTA conversion rate Perform and Analyze testing with various tools A/B split testing Multivariate Testing Heat Maps (picnet.com.au) Google Website Optimizer Picnet
  • 92.
  • 93. Internet Marketing – Do’s Often company ‘s have limited manpower and resources.  They must develop a plan and criteria and by which they can guide their marketing efforts, and how those efforts will be implemented. 
  • 94. Internet Marketing - Commitment Huge Time Commitment