The Secret to Social Media: What do you love?
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My Opening Keynote as presented at iStrategy Melbourne on May 17, 2011. The Secret to Social Media: Perspectives, Strategies and Case Studies that can Change Your Business By Mike Prasad, Bit Love Media & Versa SMB Key Takeaways: - What is the secret to implementing social media? - How to create passionate self-sustaining engagement (and revenue) - Key implementable strategies for all types of businesses - Three case studies for three very different businesses
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The Secret to Social Media: What do you love?
- 1. What do you ?
- 2. Also some general photos (like chocolates) may be CC Share-Alike from others on Flickr. Contact me to add attribution if this is the case.
- 4. I am 28
- 5. I am a foodie
- 6. I am from L.A.
- 7. I am on Twitter @mikeprasad
- 8. I am on Facebook /mikeprasad
- 9. I am in Melbourne!
- 10. I like branding
- 14. I’ve founded
- 15. founded
- 16. founded
- 17. founded
- 18. A Community Driven Media Network
- 20. founded
- 22. But why am I here?
- 23. But why should you care?
- 24. I promised you the secret
- 25. the secret
- 26. the secret to social media
- 27. the secret is
- 28. the secret is.
- 29. the secret is..
- 30. It’s not about social media
- 36. It’s not really everything else
- 37. Social Media is a set of channels
- 38. Social Media is a set of tools
- 39. Social Media is a way to scale
- 40. Social Media is just mechanisms
- 43. Success in Social Media is Contextual Relevance
- 44. Success in Social Media is Contextual Relevance is Utility
- 45. Success in Social Media is Contextual Relevance & Utility
- 46. Success in Social Media is Contextual Relevance & Utility At Scale
- 47. Success in Social Media is using the right mechanism
- 48. Success in Social Media is using the right mechanism + right audience
- 49. Success in Social Media is using the right mechanism + right audience + right brand & product
- 50. Success in Social Media is using the right mechanism + right audience + right brand & product
- 51. Strategies for Success in Social Media
- 52. Strategies for Success in Social Media (some with silly names)
- 53. Strategies for Success in Social Media (like the Circle of Shiny)
- 54. Five Strategies for Success in Social Media
- 55. Strategy #1 Brand Like Candy
- 59. A good brand is a caricature
- 60. A good brand has a persona
- 61. A good brand sets the stage
- 62. A good brand tells a story
- 63. A good brand creates a culture
- 64. A good brand is your MVP.
- 65. Don’t Make Salads strategy #2
- 69. Multiple Small Seeds vs. Single Large Audience
- 70. Multiple Small Seeds vs. Single Large Audience Traditional Large Campaign
- 71. Multiple Small Seeds vs. Single Large Audience Traditional Large Campaign
- 72. Multiple Small Seeds vs. Single Large Audience Traditional Large Campaign
- 73. Multiple Small Seeds vs. Single Large Audience Stratified Granular Audience Traditional Large Campaign
- 74. Multiple Small Seeds vs. Single Large Audience Stratified Granular Audience Traditional Large Campaign
- 75. Multiple Small Seeds vs. Single Large Audience Stratified Granular Audience Traditional Large Campaign
- 76. Multiple Small Seeds vs. Single Large Audience Stratified Granular Audience Social Media Mechanism Traditional Large Campaign
- 77. Multiple Small Seeds vs. Single Large Audience Stratified Granular Audience Target Seeds Traditional Large Campaign
- 78. The Circle of Shiny strategy #3
- 79. Seed Audience
- 80. Seed Audience
- 81. Seed Shiny Audience
- 82. Seed Shiny Audience Firs Loot k
- 83. Seed Shiny Audience Firs Loot k at ce re n G rie pe Ex
- 84. Seed Shiny Audience Firs Loot k Ad at ce op re n tio G rie n pe Ex
- 85. Seed Shiny Audience re ort & st, Sha Firs dca t Broa Loo Exp k Ad at ce op re n tio G rie n pe Ex
- 86. Seed Shiny Audience re ort & st, Sha Firs dca t Broa Loo Exp k Ad at ce op re n tio G rie n pe Ex Social Media Mechanism
- 87. Seed Shiny Audience re ort & st, Sha Firs dca t Broa Loo Exp k Ad at ce op re n tio G rie n pe Ex
- 88. New Shiny Audience re ort & st, Sha Firs dca t Broa Loo Exp k Ad at ce op re n tio G rie n pe Ex
- 89. Audience Shiny re ort & st, Sha Firs dca THE t Broa Loo CIRCLE OF Exp k SHINY Ad at ce op re n tio G rie n pe Ex
- 91. Be a Firefighter strategy #4
- 98. People are your business partners
- 102. Fire is powerful identify & curate
- 103. The Big Sandwich strategy #5
- 104. Critical Viral Buzz
- 105. Critical Viral Buzz
- 106. Broader Critical Major Audience Viral Press & Adoption Buzz Exposure
- 108. Key Influencers Targeted Grassroots Seeding
- 109. Key Influencers Blogger Press Targeted Grassroots Seeding
- 110. Key Influencers Blogger Press Local Press Targeted Grassroots Seeding
- 111. Key Influencers Blogger Press Critical Viral Buzz Local Press Targeted Grassroots Seeding
- 112. Key Influencers Blogger Press Broader Critical Major Audience Viral Press & Adoption Buzz Exposure Local Press Targeted Grassroots Seeding
- 113. Key Influencers Blogger Press Broader Critical Major Audience Viral Press & Adoption Buzz Exposure Local Press Targeted Grassroots Seeding
- 115. Does it work?
- 116. Does it work? Prove it
- 117. 3 Case Studies
- 118. Fatburger + 4Sq Case Study #1
- 120. Fatburger’s Goals Drive Locals & Highlight Options
- 124. Audience Shiny re ort & st, Sha Firs dca THE t Broa Loo CIRCLE OF Exp k SHINY Ad at ce op re n tio G rie n pe Ex
- 125. Shiny re ort & st, Sha Firs dca THE t Broa Loo CIRCLE OF Exp k SHINY Ad at ce op re n tio G rie n pe Ex
- 126. Shiny re ort & st, Sha Firs dca THE t Broa Loo CIRCLE OF Exp k SHINY Ad at ce op re n tio G rie n pe Ex
- 127. Shiny re ort & st, Sha Firs dca THE t Broa Loo CIRCLE OF Exp k SHINY Ad at ce op re n tio G rie n pe Ex
- 128. Shiny re ort & st, Sha Firs dca THE t Broa Loo CIRCLE OF Exp k SHINY Ad at ce op re n tio G rie n pe Ex
- 129. Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots Seeding
- 130. Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots Seeding
- 131. Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots Seeding
- 132. Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots Seeding
- 136. Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots Seeding
- 137. Creating more shiny
- 138. Creating a story
- 139. The Hypocrite Burger
- 140. The Hypocrite Burger
- 141. +
- 142. +
- 144. Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots Seeding
- 145. Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots Seeding
- 149. Ani.ME + Facebook Case Study #2
- 151. Ani.ME Goals Establish Iconic Cultural Brand
- 152. Ani.ME Goals Reach Minimum Audience Quickly
- 154. 100,000+ Fans
- 155. 100,000+ Fans < 3 months
- 156. How?
- 157. How? Iconic Brand
- 158. How? Iconic Brand + FB Ads
- 159. How? Iconic Brand + FB Ads + Targeted Content
- 160. How? Iconic Brand + FB Ads + Targeted Content + Key Curation
- 161. Target Seeds
- 162. Target Seeds Seed Audience
- 163. Target Seeds Seed Audience
- 164. Seed Audience
- 165. Seed Shiny Audience
- 166. Seed Shiny Audience
- 167. Seed Shiny Audience Firs Loot k
- 168. Seed Shiny Audience Firs Loot k
- 169. Seed Shiny Audience Firs Loot k at ce re n G rie pe Ex
- 170. Seed Shiny Audience Firs Loot k at ce re n G rie pe Ex
- 171. Seed Shiny Audience Firs Loot k Ad at ce op re n tio G rie n pe Ex
- 172. Seed Shiny Audience re ort & st, Sha Firs dca t Broa Loo Exp k Ad at ce op re n tio G rie n pe Ex
- 173. Seed Shiny Audience re ort & st, Sha Firs dca t Broa Loo Exp k Ad at ce op re n tio G rie n pe Ex
- 174. New Shiny Audience re ort & st, Sha Firs dca t Broa Loo Exp k Ad at ce op re n tio G rie n pe Ex
- 175. The Result
- 176. The Result ?
- 178. What’s amazing?
- 181. What’s amazing? < 3 months
- 182. What’s amazing? < 3 months
- 183. What’s amazing? $_ _ _ _. _ _ USD
- 184. What’s amazing? $_ _ _ _. _ _ USD
- 185. What’s amazing?
- 186. What’s amazing? < 1% churn
- 188. Kogi + Twitter Case Study #3
- 189. Why?
- 190. Why? New Brand
- 191. Why? $2,000,000
- 192. Why? $0 Investment
- 193. Using $0 Marketing
- 194. Using Social Media
- 195. Using Word of Mouth
- 198. Cool
- 199. Cool But what is Kogi?
- 200. Kogi is
- 203. Only in Los Angeles
- 204. How?
- 205. How? Create an Icon
- 207. Target Seeds Traditional Large Campaign
- 208. Create The Shiny
- 209. Create Kogi Kulture
- 211. Identify Problems
- 212. Solve Problems
- 213. Solve With Mechanism
- 215. Why? Twitter
- 216. Why? Mobile Venue
- 218. Why? Get Feedback
- 219. Why? Connect Culture
- 220. Specifically?
- 226. Kogi Goals
- 228. Kogi Goals Establish Iconic Brand + Culture
- 229. Kogi Goals Establish Iconic Brand + Culture < NOT FAIL
- 230. The Result
- 231. The Result ?
- 247. The Secret
- 248. The Secret to viral growth
- 249. The Secret to Social Media
- 250. The Secret is the right tool
- 251. The Secret is the right tool to create utility
- 252. The Secret is the right tool to create utility for your audience
- 253. The Secret is the right tool to create utility for your audience for your brand
- 254. The Secret to Social Media
- 258. Perspective
- 259. Brand
- 260. Audience
- 261. Culture
- 263. What do you ?
- 264. What do you ?
- 265. Also check out a very cool tool in Private Beta. www.x1social.com Use Code iStratVIP
- 266. DISCLAIMER: I work with them. But, really, its unique & useful, as it instantly indexes and searches all Twitter-linked content in context.