1. Happy New Year!
2014 Fiscal Kick-off
October 1, 2013
Midwest Family Broadcasting
Rockford Media Group

2. Happy New Year – FY 2014 Kick-off
• Introduction
• Why we’re here
• What you need to know
• What you want to know
• Questions, Bold Statements, Thoughts
• Finale

4. Happy New Year – FY 2014 Kick-off
Why We’re Here Right Now
• Perfect chance to reset
• Set up the expectations that we’re running a
business
• Good reminder opportunities
• Make sure we’re all on the same page
It’s A New Year
It’s Now OUR COMPANY

6. Happy New Year – FY 2014 Kick-off
• What you need to know:
– First 99 Days – My Observations
– Midwest Family Broadcast OPERATED –
No Matter Who Holds the License
– It’s our budget now, both revenue and expenses
– We’re running a business & always strive forward
– Are you famous for something?
– Health Benefits

8. Happy New Year – FY 2014 Kick-off
• First 99 Days – My Observations
– DEDICATED and PASSIONATE group, been through a
lot
– Lack of consistent expectations across all silos
– Big opportunities to run a business
– Chance to improve our community and client standing
– Lack of risk taking
– 5 years of work to do that everyone wants done in 5
minutes
– Summary: Good people wanting to be coached,
processes need to be implemented and/or improved,
external relations need some TLC

10. Happy New Year – FY 2014 Kick-off
• Midwest Family Broadcasting OPERATED
– It’s US
– No corporate
– Local decisions – ROCKFORD Region
– You make the decisions, not me
• Have An Option
– When will we be “OWNED” - ??????
• See slide in “What Want To Know”

12. Happy New Year – FY 2014 Kick-off
• Dollars and Sense
– It’s OUR Budget NOW
• Lonna has done a great job getting us set up
– October Revenue Budget (FILL IN)
– November Revenue Budget
– Expenses -> Projecting 85% early on
– It’s a business – not a hobby
– Trade:
• Help station, employee, or another client
• Make sure we’re not taken advantage of

14. Happy New Year – FY 2014 Kick-off
• What are you famous for?
– MWF Brand Study:
• “Caretaker”
• Connections Realized
– Client Success
– Local Ownership
– Service to the community
– Quality Talent and Entertainment
– Creative Innovation
What Are We Famous For in Rockford?
What Are You Famous For? (Self-Awareness)

16. Happy New Year – FY 2014 Kick-off
• Always Strive To …
– Walk the Walk, not just Talk the Talk
– Be honest – if we make a mistake, fix it, and learn
from it
– Be a chauvinist for the community
– Don’t be reckless with clients, listeners, employees,
shareholders, or the community
– Smile – it’s show business
– Challenge yourself to grow each day and be willing to
accept coaching
– We win together – not as individual departments

18. Happy New Year – FY 2014 Kick-off
• Health Benefits
– Same plan through 11/30/2014
– 4% Increase
– Roughly $7 per check
– Alternative may have been a 52% increase and Age-
Rated
– Lonna has a form
– What happens after 11/30/2014?
• All options are on the table
• What is easy for the employee and in the best interest of our
business

20. Happy New Year – FY 2014 Kick-off
• What You Want To Know
– When will we close?
– What happens if we don’t close?
– Are there programming changes on the way?
– Will anything come from those planning meetings?
– Are we really friends?
• LinkedIn, Twitter, etc.
– Is there a difference between involvement and
micromanagement?
– Is the agency really a good partner for us? YES!
– What is this Servant Leadership you speak of?
– Are you obsessed with talent?

22. Happy New Year – FY 2014 Kick-off
• What’s Next?
– Wrenching on the plane as we fly it
– I will sound things out with you & clients …
Doesn’t matter rank, serial number, or blood type
– “Sell Lots of Advertising” – “Do Good Marketing”
… Doesn’t matter rank, serial number, or O+
– “Winning” … Now go prove it
– Take a risk – consult with me
– The GM that kills WZOK = ME