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Social Media for Public Affairs

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Mike Panetta
Mike Panetta

Presentation to Washington Area State Relations Group on why social media matters to public affairs professionals.

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Social Media: Why it Matters for Public Affairs July 14, 2008
Introductions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What We Will Cover Today ,[object Object],[object Object],[object Object]
Questions to Ask Before You Start ,[object Object],[object Object]
So How Many of You? ,[object Object],[object Object],[object Object],[object Object]
What is Social Media and Networking? ,[object Object],[object Object],[object Object],[object Object]
Core Elements of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],web of contacts + shared content = social media
What’s all the fuss about? ,[object Object],[object Object],[object Object],[object Object],[object Object],Old Media: New Media:
Media Landscape is Fragmented 16.3 million in 2009 106 million in 1983 Vs.
As Options Expand…Time Does Not Source: StateoftheMedia.org, Arbitron, Audit Bureau of Circulations, comScore Media Metrix, Nielsen Media Research
Lack of Trust = Word of Mouth Now Key ,[object Object],[object Object],[object Object],[object Object]
Email List: Still important, but declining
Your Web Site is the Hub, Not the Destination A comprehensive online communication strategy is best served by work with social media outposts. Getting your content into numerous channels is key. YOUR CAMPAIGN
The Key is Integration… TysonsTomorrow.com Delicious.com RSS Feeds LinkedIn YouTube Facebook Twitter
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook: Using a Page ,[object Object],[object Object],[object Object],[object Object]
 
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Frenzy!! http://www. youtube .com/watch? v=iglWyCGFTts
Twitter Frenzy!! ,[object Object],[object Object],[object Object],[object Object]
Twitter’s Core Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Twitter: Incorporating Content
Emerging Trends via Twitter
 
YouTube and other online video sites ,[object Object],[object Object],[object Object],+ = Global Distribution
Anyone can be a publisher
Scanning the Blogosphere: Technorati
Blog Monitoring Tools
Think Like a Dandelion ,[object Object],[object Object],[object Object],[object Object]
Additional Reading ,[object Object],[object Object],[object Object]
Questions or Comments

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