The slides from my presentation.

1. Facebook Ads
that don’t SUCK!
Mike Mueller
@MikeMueller
AreWEConnected.com

2. Things to
consider
before you
run your
first ad

4. 3 Reasons to run ads
Build Awareness
Drive Sales
Grow a Fan Base

5. Getting started
Facebook.com/ads/create

6. Define your Target
Audience / Goals
Who is it you want to connect to?
Who are they? What do they like?
What do you want them to do?

7. Facebook Ad Styles
5 different styles
each with different
features
some have social proof
some do not

9. Ad Dimensions
Images
110 x 80 px
100 x 73 px
Title: 25
Description: 135

10. Destination & Design
External Internal
Targeted OR Targeted
Squeeze Squeeze
Page? App?

11. Targeting
By Location

12. Targeting
By Age and Sex

13. Targeting
By Precise Interest

14. Targeting
By Connection

15. Targeting
By Relationship or Education

16. Targeting
By Workplace

17. Campaigns and Pricing
Create a campaign for each ad style

18. Target Reach

19. Campaigns and Pricing
CPC or CPM?

20. Campaigns and Pricing
CPC or CPM or ?

21. TEST TEST TEST!

22. TEST TEST TEST!

23. TEST, TEST, TEST!

24. TEST, TEST, TEST!

25. TEST, TEST, TEST!

26. TEST, TEST, TEST!

27. TEST, TEST, TEST!

28. TEST, TEST, TEST!

29. 8 really
important
things you really
need to know

30. #1 Images
Faces generally win

31. #2 Description
Describe the Product not their Issues

32. #2 Description
Describe the Product not their Issues

33. #3 The Landing Page
Must accurately reflect the product or service
Must function properly in all Browsers
Cannot have auto Popups or Popunders

34. #3 The Landing Page

35. #4 The WEB of TRUST
MYWOT.com

36. #4 The WEB of TRUST
MYWOT.com

37. #5 Ad Placement
Placement is determined by it’s place in the Auction
3 Factors:
Bid Amount
Quality
Past Performance

38. #6 Suggested Bid Range
Based on bids currently winning the auction
Changes constantly
If Bid Range is increasing, the Ad may not have
performed well.

39. #7 Daily Budget
Set a daily budget for each campaign
Must be at least 2x the Bid Price you’ve set
It can save your Bacon

40. #8 A/B Testing Tool

41. Slides I really
didn’t know what
else to do with
Fluff and Stuff

42. Examples

43. Examples

44. Examples

45. Examples

46. Examples

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50. Examples

51. Examples

52. Examples

53. Examples

54. Examples

55. My Chart

56. Mike Mueller
AreWeConnected.com
@MikeMueller