Final pitch deck for Weibo Agent startup project at Lean Startup Machine weekend in shanghai, China

1. Shanghai, China July 1st, 2012

2. Pitch Overview
Problem:
 Foreign SMEs don’t know how effective their social media marketing is
Project Name:
 Weibo Agent
g
Pitch:
 Boost your local business by measuring the effectiveness of your
Chinese social media campaign

3. Process
Experiments
p 1 2 3 4
Foreign SMEs that
Foreign SMEs that Foreign SMEs that
Foreign value
Customer SMEs
value value
Social Media
S i l M di
Social Media S i l M di
Social Media
SME Managers Need a tool to
These SMEs are
SMEs see value in wants to be effectiveness of
Riskiest Assumption
p Social Media
willing to outsource
g
Personally involved Social Media
Social Media
in Social Media Marketing
Results 2/5 1/5 1/5 5/5
INVALID INVALID INVALID VALID
Foreign SMEs that These SMEs want a
Need measurement Need richer features
value in‐house tool and
Learned Social Media Would want to understand
tool instead of on promotion
p
promotion status
like assistance how effective it is
Decision PIVOT PIVOT PIVOT PERSEVERE

4. Money Shot
 Interviewed 6 foreign small business owners
 Every single one was seriously interested in trying this out
 5/6 were willing to pay from 50 to 1000 RMB for this
service, most from 50 to 100

5. Next Steps
Riskiest assumption:
 Market size is big enough to support a small business
Big vision:
 Helping foreign businesses build a social media presence
and grow their business with local clients in China
Team:
 Jacob Mike Nicola Xiaowen Yi
Jacob, Mike, Nicola, Xiaowen, Yi