May 2009 presentation for Nevada Volunteers program focused on volunteering for non-profit organizations. Presentation includes overview of communications shift and highlighting some social media tools and examples.

1. What’s New in Media?
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

2. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

3. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

4. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

5. But, don’t worry…
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

6. All media was “new media” at some point
• Newspapers/magazines
• Television
• Radio
• Internet
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

7. IBM forecasters are predicting a
greater disruption in marketing
in the next five years than
we’ve seen in the past 50 years
combined.
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

8. A SHIFT from
a BROADCAST mechanism to
a MANY-TO-MANY model,
rooted in a conversational
format between authors
and people.
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

9. Broadcast Style
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

10. Broadcast Style
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

11. Many-to-Many Style
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

12. Genuine Conversation
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

13. DISCLAIMER:
New media isn't a short-term
project, an experiment, an
event, a one-shot deal, or a
quick fix. It's not something
you throw money at, and using
it doesn't guarantee success
or influence.
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

14. You have a LOT of choices
when it comes to new media:
Geo-marketing
RSS Feeds
Blogs Mobile
Microblogs PodCasting Wikis
SMS Widgets Photo
Social Sharing
Networks
Mashups
Social
Bookmarking
Video Applications
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

15. 1. Strategy
2. Tactics
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

16. Weblog (Blog)
A website that displays entries in reverse
chronological order. A typical blog combines
text, images, and links to other blogs, web
pages, and media related to its topic.
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

17. Weblog (Blog)
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

18. Weblog (Blog)
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

19. Weblog (Blog)
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

20. Weblog (Blog)
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

21. Weblog (Blog)
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

22. Tracking in the Blogosphere
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

23. Tracking in the Blogosphere
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

24. Twitter
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

25. Twitter
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

26. Listening to Twitter
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

27. Mobile Marketing/Text Messaging
Text to
be
notified
before a
price
change
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

28. Podcast/Videocast
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

29. Podcast/Videocast
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

30. Podcast/Videocast
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

31. Video
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

32. Video
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

33. Social Networks
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

34. Social Networks
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

35. Social Networks
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

36. Social Networks
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

37. Social Networks
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

38. Social Networks
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

39. Social Networks
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

40. Social Networks
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

41. Dataheads, rejoice!
Online: 79% of U.S. adults online
Avg 11 hours/week
Blogging: More than 40 million blogs
Cell Phones: 255 million users (84%),
50% using text messaging
Video: 12 billion online video streams
68% have visited a social networking site (social
networking is 4th among all Web activity)
Only 25% of U.S. getting news from printed
newspapers
27% of U.S. households have a DVR
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

42. 1. Strategy
2. Tactics
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

43. Making it Work
Participate. Give people a reason to come
back to you. Don’t have to be boring.
Create a community. Give people an
opportunity to know you. Give people a
reason to care. Create a relationship.
Important to understand the technology.
More important to understand the strategy.
Extend your reach. It’s not a build-it-they-
will-come mentality. Integrated marketing is
important.
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

44. Mike McDowell
Account Executive
Director of New Media
mike@kps3.com
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.