Social media at 50,000 feet
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This is a revised version of a presentation I gave in 2010. I shared this with colleagues at NorQuest College.
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Social media at 50,000 feet
- 1. Social Media at 50,000 Feet Image via Flickr from FrancoisRoche
- 4. Technology changes communication Image via Flickr from jimabeles
- 5. Technology changes communication Image via Flickr from RobotSkirts
- 7. Newspaper circulation is declining Source: http://bit.ly/vbdQ99 Image via Flickr from Troy Holden
- 8. Live TV watching declining Source: http://read.bi/LZgHRB
- 9. The Definition of Insanity “Insanity: Doing the same thing over and over again and expecting different results.” -- Albert Einstein
- 11. SoLive TV watching declining where do you go to reach your audience? Image via Flickr will ockenden
- 12. Source: http://bit.ly/lmLRs6 Image from 6S Marketing
- 13. Live TV watching declining YouTube serves over 4 billion views a day. Image via Flickr @NYCphotos-flickr
- 14. 14% Live TV watching declining of Canadians are using Twitter. YouTube serves over 4 billion views a day. Image via Flickr from Michigan Municipal League (MML)
- 15. What is social media ... really?!? Image via Flickr from PhotoJonny
- 17. It’s not about the tools. Image via Flickr from PhotoJonny
- 18. It isn’t about shouting your message the loudest. Image via Flickr from ehnmark
- 19. It’s about conversations. Image via Flickr from Steve Rhodes
- 20. It’s about sharing. Image via Flickr from Steve Rhodes
- 21. It’s about helping. Image via Flickr from Steve Rhodes
- 22. Why is social media so popular?
- 23. Connect with friends Follow celebrities Learn things Meet new people Play games Always connected Get free stuff Why is social media so popular? Complain Find out what’s happening
- 24. That’s nice and all, but what does that mean for organizations? It’s about helping. Image via Flickr from Steve Rhodes Image via Flickr from rutty
- 25. “The ROI of social media is your business will still exist in 5 years.” - Erik Qualman
- 26. 78% of consumers trust peer recommendations. Image via Flickr from Steve Rhodes
- 27. Only 14% trust ads. 78% of consumers trust peer recommendations. Image via Flickr from Whitewolf Photography
- 28. Only 14% trust ads. 78% of consumers trust peer recommendations. Image via Flickr from megadem
- 29. Only 14% trust ads. 78% of consumers trust peer recommendations. Social media levels the playing field. Image via Flickr from crowbert
- 31. Be authentic
- 33. Timely responses Image via Flickr from wwarby
- 34. Timely responses Social currency Image via Flickr from anitakhart
- 35. Experiment Timely responses Social currency
- 40. Timely responses Social currency Image via Flickr from Mike Traboe
- 41. Hadley Jons, 20, posted “actually excited for jury duty tomorrow. It’s gonna be fun to tell the defendant they’re GUILTY. :P” on her Facebook update before the trial was finished.
- 43. Lesson Learned Lesson Learned Think before you post.
- 46. Lesson Learned Lesson Learned Think before you post act.
- 49. Lesson Learned Lesson Learned Don’t ignore social media.
Notas do Editor
- In 2011, the Audit Bureau of Circulations top-line report shows that 19 of the 23 Canadian newspapers saw a decrease in circulation.
- From May 2011 to March 2012, the number of people watching live or same-day TV has dramatically declined.
- From May 2011 to March 2012, the number of people watching live or same-day TV has dramatically declined.
- Directed $20 million into social media campaign to support worthy projects Allowed community to vote on favorite projects Earned 2.8 billion earned media impressions More than 50 million votesFacebook ‘likes’ increased more than 500% since start of the project
- an exclusive-to-Twitter promotion brought in 15% of the day’s business.20% of sales come from Twitter followers
- In 2010, MRU had plans for a 16 month centennial celebration. The problem was how to keep the momentum going during that long time frame. After much thought, Monty the Gnome was born.Monty was a cheeky and fun character that staff and students were able to connect with. The execution was brilliant. From having staff and students take 100 cutouts of Monty on vacation with them and include him in photographs to developing a voice that people connected with. Monty definitely gave people something to talk about.