2. BigOven is the Leading Independent Cooking App
Over
9 million
downloads!
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•
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All major mobile platforms and the Web
Over 375,000 recipes
Over 1,000 new signups every day
Over 15 million monthly mobile impressions
Over 4 million monthly web impressions
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3. Home Cooks LOVE BigOven!
4.5/5 star ratings on every mobile platform; profiled in major media!
"Best apps for new moms"
“Great for planning the entire
week and even generating a
related shopping list.”
“A cooking app that sizzles!”
"A shelf full of cookbooks
at your fingertips"
“A Foodies and non-Foodies app
that’s pretty cool!”
"Top meal planning app"
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4. Home Cooks use BigOven to Make Key Decisions
BigOven connects with home cooks when and where they are meal planning, from their
desktop and mobile device, to converting their recipes to a grocery list that they take with them
to the grocery store!
Sharing
Organizing
“What are my friends’ favorite recipes?”
“Where is
my mom’s
pie recipe
again?”
Cooking
“What should I
make tonight?”
“How can I use up
this broccoli?”
Planning
Shopping
“What can I make for
Christmas dinner?”
“What groceries
should I buy?”
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5. The BigOven Home Cook User Profile
Demographics
• 65% Female/35% Male
• 68% are 25 – 54 years old
• Over 58% of BigOven users have a HHI of $60k+
• Over 30% have a HHI of $100k+
High Time Spent
• Users spend more than 20 minutes per visit
• 13.5 page views per app visit
• 82% of traffic is from returning visitors
• 18% of traffic is from new users
Cooking
Enthusiasts
• Over 375,000 recipes
• Over 125,000 cooking‐related search queries per day
Highly Social
• BigOven cooks share recipes and menus virally via
Facebook, Twitter, Pinterest, email
Heavy Grocery
Shoppers
Per Visit
• BigOven cooks often shop for for groceries for multiple
days in one trip to the grocery store.
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6. Custom Collections Introduce New Recipes
Custom Recipe Collections are
the ultimate content integration
marketing strategy!
When users add those recipes to
their favorite collection of recipes,
their Menu Planner or their
Grocery List, the specific brand
name ingredient transfers as well.
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7. Custom Collections Promoted in Newsletters
BigOven promotes
Custom Recipe Collections
through newsletters sent to
millions of users who have
opted-in to receive the
latest recipes and cooking
tips.
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8. BigOven Lets Home Cooks Add Recipes
• BigOven’s apps are unique by allowing
home cooks to easily keep their
ENTIRE recipe collection in one place.
• Photos of handwritten or typed paper
recipes are entered by BigOven’s
RecipeScan.
• Web recipes are added easily by just
pasting a URL.
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9. BigOven Menu Planner Helps Cooks Plan Ahead
• Home cooks can add recipes and notes to a drag-and-drop visual calendar.
• Menus can be saved, shared virally and re-used by other home cooks.
• Interactive advertising can be targeted to influence the “What should I make?” decision.
Sponsorships
Available
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10. BigOven Creates Sorted Grocery Shopping Lists
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BigOven creates lists from recipes and
menus, automatically sorted by aisle
Cooks can add/remove items and check
off items while shopping
In-app advertising directly influences the
“What groceries should I buy?” decision
Sponsorships
Available
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11. DAilBuy.com
BigOven Inspires Cooks with Integrated Wallpapers
Large, high-quality images showcase food products,
inspiring cooks as they open and use BigOven mobile apps.
These “Wallpaper” placements are some of BigOven’s
highest performing marketing strategies.
Home Screen Wallpaper for iPhone, iPad, Android
This takeover strategy is only available
for food-related products.
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12. Targeted Display Ad Capabilities
BigOven can target ads within apps and web site by popular food categories and
cuisines, keyword searches for ingredients and seasonal dishes.
BigOven can also create ads that allow users to add brands
directly to their grocery list!
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13. Mike Maiorano
Regional Sales Director
mikem@wims.com
T 248‐465‐8000
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