1. A Five Minute Guide to
Email Automation
Putting your business on autopilot
www.mikelowndes.com Follow on Twitter Like on Facebook Connect on LinkedIn Search #TWDM

2. Features of email automation
 Build relationships with targeted campaigns
 Puts your lead nurturing on autopilot
 Personalised communications based on data profiling
 Send timely emails at predefined intervals
 Behavioural triggers determine what emails are sent
 Automatically segment your leads for targeted campaigns
 A/B split test your emails for higher conversions
 Track your results through detailed reporting

3. Benefits of email automation
 Nurture your leads through the sales funnel into being customers
 Build longer lasting relationships with your customers
 Expand your database through data profiling
 Deliver premium content to subscribers with full profiles
 Expand your brand reach through social sharing
 Use drip campaigns to reengage with old customers

4. How does it work?
Traffic Sources and User Optin

5. Traffic sources bring leads to your site
Traffic comes to your site through many different channels
 Social Media
 Social Bookmarking
 Webinars
 Press Releases
 Pay Per Click
 SEO
 Articles
 Ezines
 Forums
 Affiliate Sites
 Integrated Marketing

6. Getting User Optin
 Single optin
 Notified optin
 Double optin
 It doesn’t matter where you are,
permission based marketing is the law!
People are happy to give you their name
and email address if you have something
of worth to offer

7. What Happens Next...?
The Process

8. So what happens next...?
Your website with Your Email Marketing System
Optin form
Subscribers details are
User is taken to a sent to your database
Welcome Page
[Promotional Link
or sell up]

9. So what happens next...?
Your website with If you’re using a double optin Your Email Marketing System
Optin form
Confirmation email
gets sent to the
subscriber Subscribers details are
User is taken to a sent to your database
Thank You Page
With information User taken to a
on what to do next Welcome Page
[Promotional Link
or sell up]

10. How does it work?
Email Automation
Your Business on Auto Pilot

11. How Email Automation works
Your Email Marketing System
After a user subscribes they are put into a follow-up sequence.
This example shows a request for more information on a product
1st Email – Day 1
2nd Email – Day 2
3rd Email – Day 3 Contains product related information
and a CTA (Call To Action)
4th Email – Day 10
As a general rule the 3rd or 4th email
is when the user takes action
5th Email – Day 15
6th Email – Day 20
7th Email – Day 25
After which placed in a Long Term Follow Up sequence with value information

12. New follow up sequence starts
How Email Automation works bringing the user closer to the sale
Your Email Marketing System
1st Email
2nd Email
1st Email – Day 1
Users record is tagged in the 3rd Email
2nd Email – Day 2 Database and Emails 4 to 7 are stopped
4th Email
User clicks on the User taken to target
3rd Email – Day 3
CTA product link product page
5th Email
4th Email – Day 10
6th Email
5th Email – Day 15
7th Email
6th Email – Day 20
7th Email – Day 25
After which placed in a Long Term Follow Up sequence with value information

13. New follow up sequence starts
How Email Automation works bringing the user closer to the sale
Your Email Marketing System
1st Email
2nd Email
1st Email – Day 1
Users record is tagged in the 3rd Email User clicks on
2nd Email – Day 2 Database and Emails 4 to 7 are stopped product link
4th Email
User clicks on the User taken to target
3rd Email – Day 3
CTA product link product page
5th Email
Taken to the
4th Email – Day 10
sales page
6th Email
5th Email – Day 15
7th Email
6th Email – Day 20 “Thanks for Buying”
Users record is tagged as ‘Customer’ in the
7th Email – Day 25 Database and Emails 4 to 7 are stopped 
After which placed in a Long Term Follow Up sequence with value information

14. www.MikeLowndes.com
www.mikelowndes.com Follow on Twitter Like on Facebook Connect on LinkedIn Search #TWDM