Content calendars are a tool to plan and manage the content you will create for your site. For a multi-author blog it’s vital to controlling the chaos of rounding up writers and deadlines. This presentation covers the elements that make up a good content calendar and why they’re so useful. It will also take a look at plugins (Editorial Calendar, Edit Flow) and tools (Evernote, Zapier) you can use to manage your content calendar and integrate it with your WordPress site.

1. Content Calendars for Wordpress:
Tips & Tools
WordCamp Chicago 2014
#wcchi

2. Who Am I?
Mike Hale
Platform & API Developer
Copyblogger Media
My Blog www.mikehale.me
Twitter @MikeHale
Google+ +MikeHale

3. What is a Content Calendar?
#wcchi
A Content Calendar is a tool used to schedule and manage
the process of creating and publishing content across multiple
channels.

4. “Content” vs. “Editorial”
#wcchi Photo by Chris Campbell

5. Why use a Content Calendar?
#wcchi
Mental Model

6. Plan Content Around Dates
#wcchi
Holidays & Seasonal
Product Launch
Conference or Event

7. Time to Prep, Assign, Edit, Review…
#wcchi Photo by Anne-Lise Heinrichs

8. Find Gaps & Eliminate Assumptions
#wcchi Photo by Willi Heidelbach

9. Ensure Cross-Channel Content
#wcchi Photo by Rik Ruff

10. Provide Accountability
#wcchi Photo by Sam Howzit

11. Align Content with Marketing Goals
#wcchi Photo by Alexander Osterwalder

12. Define a Publishing Schedule
#wcchi
1: Daily
7: Weekly
30: Monthly
4: Quarterly
2: Semi-Annual
1: Yearly
Creating Consistent Content – A Content Marketing Plan

13. What Goes Into a Content Calendar?
#wcchi Photo by PhotoAtelier

14. Content Type: Text
#wcchi
Testimonial
White Paper
Case Study
Newsletter
Website Content
Blog Post
Book Review
eBook

15. Content Type: Visual
#wcchi
Chart
InfographicIllustration
Image Meme
Comic

16. Content Type: Media
#wcchi
Podcast
Video Webinar
Training

17. Basic Information
#wcchi
Title
Category
Channel
Priority
Description
Status

18. Names & Dates
#wcchi
Author
Editor
Create Date
Due Date
Publish Date

19. Categories
#wcchi
Topic
Theme
Feature
Campaign
Purpose

20. Links & Media
#wcchi
Links
References
Images
Audio / Video
Attributions

21. Audience
#wcchi
Primary Audience
Secondary Audience
Purchase Cycle
Call to Action
Promotion
Personas

22. SEO & Meta Data
#wcchi
HTML Title
Meta Description
Keywords
Open Graph Data
Schema / Micro Data

23. Content Calendar Tools & Plugins
#wcchi Photo by Shawnee Union

24. Commercial Apps
#wcchi
$20 to $100/Month (Kapost $1,000/mon)

25. Free Excel Content Calendar Templates
#wcchi
Vertical Measures Calendar Template
Content Marketing Institute Calendar Template
My Marketing Café Calendar Template
Bob Angus Calendar Template
Marketing Nutz Calendar Template

26. Evernote
#wcchi#wcchi

27. #wcchi
Type
Site
Author

28. Evernote to WordPress with Zapier
#wcchi How to Sync your Evernote Content Calendar with Google using Zapier

29. Select Accounts
#wcchi

30. Filter Trigger
#wcchi

31. Calendar Event
#wcchi

32. Test Zapier “Zap”
#wcchi

33. WordPress Plugins
#wcchi

34. Editorial Calendar
#wcchi

35. Edit Flow
#wcchi

36. DEMO
#wcchi

37. Questions?
#wcchi

38. Photo Credits
#wcchi
https://www.flickr.com/photos/dafnecholet/5374200948
https://www.flickr.com/photos/cgc/7081077
https://www.flickr.com/photos/wilhei/109403306
https://www.flickr.com/photos/rufflife/5107859110
https://www.flickr.com/photos/aloha75/8432916076
https://www.flickr.com/photos/osterwalder/177179785
https://www.flickr.com/photos/snigl3t/3074101845
https://www.flickr.com/photos/glenbledsoe/5527363989
https://www.flickr.com/photos/30916033@N05/9688517609
https://www.flickr.com/photos/benward/2248330869/
https://www.flickr.com/photos/mrgarethm/11030267624/
https://www.flickr.com/photos/51035796522@N01/1659163/
https://www.flickr.com/photos/cabinet/53477398/
https://www.flickr.com/photos/goflo/5340031103/
https://www.flickr.com/photos/superboreen/6531098157/
Icons by freepik, Simpleicon, Icomoon, Yannick

39. About Mike Hale
Mike Hale
Platform & API Developer
Copyblogger Media
My Blog www.mikehale.me
Twitter @MikeHale
Google+ +MikeHale