Using Web & Social Media for Marketing Success

Using the Web for Marketing &
Generating Sales
Effectively Use Your Website & Social Media

Presented By

Digital Hill is a Web Design and Internet Marketing firm with offices in Goshen and Fort
Wayne, offering website development, e-commerce websites, Search Engine Optimization,
and Internet Marketing including Social Media Marketing integration.
Digital Hill Multimedia, Inc. www.DigitalHill.com

Web Marketing Overview
g
What we’ll cover today…
 Why Use the Web?

 Why Use Social Media?

 How to use Both Together to be found & generate leads

 Tips & Ideas


Why Use the Web?
y
Reason 1
 80% of Americans are using the web to check out a
business before doing visiting their store!

 Your Website is often a “First Impression” of your business.

 Is content current?
 Is it easy to use?
 Is there consistently new content to make me want to come back?


Web Keys:
y
- Relevant Content
- Easy to Navigate
- Helpful images
p g

You ve
You’ve got 3 5 seconds to make an
3-5
impression, or else….


Why Use the Web?
y
Reason 2
 Over 14 Billion Searches on Search Engines
per month in the U.S. alone.
 Roughly 470 million searches per day
 People use search engines to find products
and retailers!!


Why Use the Web?
y
So what does this mean for you?
 If you don’t come up in search results, they
can’t find you.
 If you don’t come up on the 1st page of their
search results, very few will find you.
 You need to target Keywords for your
products/services to be found!


-10 Natural Results
- Sponsored PPC is a
Guaranteed way to
appear
- People click top 6
natural results
majority of time

Website Keys for SEO
y

 Content is King!

 Keyword Density http://www.digitalhill.com/page/80/White-Paper-Resources

 Backlinks are important!
 Optimize Browser page Titles and meta data


Why use Social Media?
y
 Because 3 out of 4 Americans use some form of Social Media; &
people now spend more time on social sites than with personal
e-mail.
e mail

 Reach further with your message
 Advertise / Expand Awareness of your Brand
 Go to where your customer’s are (55 minutes a day)
 Low cost of implementation compared to other marketing

 Another Channel to Generate Sales Leads

 Build Relationships / Rapport

 Gauge Customer Satisfaction
 Get Customer feedback
 Provide
P id customer service
t i


What is Social Media?
 Information content created by people using highly
accessible and scalable publishing technologies.

 Often the basic use levels are free to use.

 Facebook
 Twitter
 LinkedIn
 Blogs
Bl
 Podcasts
 YouTube
 Newsletter
 E-mail
 Webinars


The Th
Th Three E’s of S i l M di
E’ f Social Media

Educate – share your expertise so
Ed t h ti
folks come back to you for more

Entertain – Viral info gets shared,
show some personality

Engage – Ask questions / seek
feedback / build rapport


The Three Results of Social Media

Increased Exposure – more chances
for people to find you, connect
with you, learn about you
Increased Footprint – Social Media
can boost your presence in search
results and push competitors down
Increased O
I d Opportunities – more
t iti
connections and better visibility =
more chance t close d l
h to l deals

How are companies already
using social media?

 Discounts / Customer Service

 Sales Channel via unique specials

 Information / Education / Interaction


What’s right for you?
g y
 Who is your target audience? What do they use?

 What is your goal/purpose?

 How much time do you have to invest?


Getting started…
g
 Let’s dive right in…

 Blogging
 Facebook.com
 Twitter.com
 YouTube com
YouTube.com
 LinkedIn.com


Blogging – What it is?
A blog is a website that’s easy to update &
that s
updated frequently. Content. Content. Content

Blogging – What it is?
People subscribe to blogs by email or a ‘feed’
feed

RSS feeds can
be pushed to:
-Facebook
-LinkedIn
Twitter
-Twitter
-Friendfeed

Why it matters…
y

I. October 14 Blog post by CEO Jeff Weiner

“LinkedIn has 50 million users
worldwide and we re growing that
we’re
figure at roughly one new member per
second. When LinkedIn launched in
2003,
2003 it took 477 days — almost a year
and four months — to reach our first
million members. This last million took
only 12 days.”
l d ”


LinkedIn – Why it Matters…
Business P fil – St ff P fil = B di
B i Profile Staff Profile Branding

Using
5 Things LinkedIn Is Great For

 Growing Your Brand
 Finding a contact in any company
 Building your Credibility
gy y
 Looking for information
 Networking


Facebook
 Why Facebook matters:
 It has moved into the overall #2 spot of unique visitors per
month for all websites! #1 Google #2 Facebook #3 Yahoo

 Over 111.9 Million U.S. users as of 12/2009 (400m + globally).
If it were a co ntr it would be the 3rd most pop lated ( of
ere country o ld populated (as f
8/09). U.S. user base doubled in 2009!






Facebook
 Why Facebook matters: (Data from Spring 2009)


Facebook Fan Page


YouTube – Why it matters
 Now th #2 M t U d S
N the Most Used Search E i on th W b
h Engine the Web

 All Videos are indexed by Google! Embed videos on your site!


YouTube for Business: Blendtec
Over 7 Million Views Sales up 700X
p

http://www.youtube.com/watch?v=qg1ckCkm8YI

Twitter - What it is: Personal
micro-blogging Information

Most recent
tweet

Stats

Past tweets

Other Twitter users this
member is following

Personalization has value
Social = person to person

Which Sites? Why they Matter? What to do?
y y
 Viral = Free Traffic
 Conversion + How To’s
To s

 Networking, Q&A’s
g
 Facebook Pages for Business

 Easy Way to have fresh Website content
 Blogs = SEO Help & Subscriptions
g p p

 Custom News Feed = Listen!
 Search.Twitter.com

Done well, Y
D ll Your Web “F t i t” can G
W b “Footprint” Grow!
!
THE GOAL:

-Increase your footprint

-Dominate Search
Terms

-Give the user the info
they want quickly

-Give them a good 1st
impression


What to do?
Wh t t d ? Twitter.com/DigitalHill
Twitter com/DigitalHill
Facebook.com/DigitalHill

 Try 1 thing today!
 Setup your LinkedIn personal and company profiles
 Get a Facebook Fan page
 Get a YouTube account for business
 Consider a Blog
 VIEW THESE SLIDES & OTHER RESOURCES HERE:
www.digitalhill.com/page/80/White-Paper-Resources
www digitalhill com/page/80/White Paper Resources

•We offer Web & Social Media integration on varying levels from start-
up/customization for you to run to fully managed social media services.
run, services

•THANKS FOR YOUR TIME.
Digital Hill Multimedia, Inc.
www.DigitalHill.com

Using Web & Social Media for Marketing Success

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